For Microsoft Surface, retail applications will be key

May 18, 2008

Adweek: Microsoft's Surface interface was unveiled a year ago, around the same time that Apple launched the iPhone, which uses a similar "natural-user…

ADCENTRICITY expands into U.S. with NY office

May 15, 2008

NEW YORK — ADCENTRICITY Inc., a North American digital-out-of-home media sales service, announced that it has opened a New York City office to serve the…

Remote Media teams with Media Plus International

May 8, 2008

ESSEX, England — Remote Media has teamed up with Media Plus International to enable advertisers to deploy media assets to its signagelive digital signage…

PumpTop TV screens approaching 100 million monthly impressions

May 6, 2008

IRVINE, Calif. — With nearly 6,000 LCD screens mounted on the fuel pumps at more than 550 U.S. gas stations, PumpTop TV is emerging as one of the nation's…

ADCENTRICITY raises $3 million in funding

April 23, 2008

TORONTO — ADCENTRICITY Inc., a North American digital out-of-home media sales network, has raised $3 million of Series A equity financing in a transaction led…

St. Louis spa gets I-Vu screens and targeted messages

April 21, 2008

ST. LOUIS, Mo. — Jon Tomas Salon Spa is among the first in St. Louis to launch the new i-vu eight-inch LCD Wi-Fi interactive screens. I-vu is an interactive…

Ad:Tech review: digital ads survive tough times

April 21, 2008

Forbes: Companies are shifting marketing dollars to digital in hopes of reaching more consumers as the economic downturn is pummeling magazine, newspaper and…

Study: 18-to-30-year-olds drawn to out-of-home media

April 16, 2008

MediaPost: Aegis Media Americas' Posterscope USA concluded what it termed the first consumer-insight research study of the U.S. out-of-home market. The study…

Digital signage ads in airports

Targeted messages reach people on the move.    

Minneapolis next target for Adspace Mall Network

April 9, 2008

MINNEAPOLIS — Adspace Networks Inc. has expanded into the Minneapolis market with the installation of its "Smart Screens" in the Eden Prairie Center, Northtown…

RESEARCH: Digital media in bars impacts the ad-adverse

April 3, 2008

NEW YORK — A new national survey revealed that out-of-home, bar-based digital networks are an effective and efficient way for advertisers to counter growing ad…

BroadSign software upgrade improves ad placement

March 31, 2008

MINNEAPOLIS, Minn. — BroadSign International Inc., a leading worldwide provider of ‘Software as a Service' (SaaS) solutions for digital signage networks, has…

Digital signage as middle media platform

by Lyle Bunn — Strategy Architect, BUNN

New tech trends mean more targeted messaging, revenue.      

BLOG: Arbitron reports high recall for digital signage in bars

March 30, 2008

Reuters: Nearly 80 percent of people surveyed in a recent study recalled at least one of four advertisements running on digital billboard screens at bars where…

Quividi launches unlimited audience measurement for digital signage

March 30, 2008

PARIS — Quividi has announced the availability of its "Unlimited Packs, for audience measurement of digital signage.  For a fixed fee, digital signage…

RMS, Panasonic broaden retail, automotive digital signage offerings

March 26, 2008

FT. LAUDERDALE, Fla. — RMS Networks, an Internet-based, digital media and marketing agency that develops, manages and delivers video advertising segments to…

Spending on alternative media jumps 22 percent

March 26, 2008

AdAge: Spending on alternative media hit $73.43 billion in 2007, a 22 percent increase over the previous year, and will continue to grow, according to PQ…

ClearChannel digital billboard hack a hoax

March 25, 2008

LOS ANGELES — Last week, blogs reported that an 18-year-old graffiti artist named Skull Phone hacked into ClearChannel digital billboards in the LA area and…

Wendy's, Ecast bring digital signage to bars

March 25, 2008

AdAge: Wendy's and MediaVest New York are launching a digital ad campaign across 5,100 bars and restaurants located near Wendy's restaurants. The Starcom unit…

Xbox, NCAAs point to digital signage

Cisco signage sees product placement in TV and video games.