Spending on alternative media jumps 22 percent

March 26, 2008

AdAge: Spending on alternative media hit $73.43 billion in 2007, a 22 percent increase over the previous year, and will continue to grow, according to PQ…

ClearChannel digital billboard hack a hoax

March 25, 2008

LOS ANGELES — Last week, blogs reported that an 18-year-old graffiti artist named Skull Phone hacked into ClearChannel digital billboards in the LA area and…

Wendy's, Ecast bring digital signage to bars

March 25, 2008

AdAge: Wendy's and MediaVest New York are launching a digital ad campaign across 5,100 bars and restaurants located near Wendy's restaurants. The Starcom unit…

Xbox, NCAAs point to digital signage

Cisco signage sees product placement in TV and video games.

Digital View introduces ActivPrint digital signage ad solution

March 23, 2008

MORGAN HILL, Calif. — Digital View, a provider of display electronics products for video promotion and digital signage solutions, has introduced ActivPrint, a…

Large-scale ad opportunities growing with digital signage industry

March 23, 2008

DM News: New applications for digital signage and continued improvements on existing apps are broadening the medium for large-scale advertisers. Dynamax…

Nomadic digital screen ads come to India

March 20, 2008

The Economic Times: In a first of its kind initiative in India, interactive "nomadic advertising" strategies will soon be implemented by Canada's Pixman in…

TruMedia introduces iCapture Mini for digital signage

March 17, 2008

TAMPA, Fla. — TruMedia Technologies, a provider of real-time audience measurement systems, has announced the launch of iCapture Mini — a video-based audience…

Making the most of digital advertising

March 16, 2008

Advertising Age: In the mid-1990s, digital media budgets were tiny and specialists in "interactive" had plenty of glamour, even if they often lacked power or…

SeeSaw upgrades online media planner for digital signage

March 4, 2008

ORLANDO, Fla. — SeeSaw Networks has announced that it released the next generation of its online planning service, SeeSawAds.com. New services such as Life…

STRATACACHE, AT&T Mobility win digital signage award

February 28, 2008

LAS VEGAS — STRATACACHE and AT&T Mobility were collectively awarded a Digital Signage and Interactive Technology Award on Wednesday during the Digital…

Transworld Media begins rollout of digital signage network at c-stores

February 27, 2008

COLLEYVILLE, Texas — Transworld Media, a digital advertising company, has announced it has selected Real Digital Media's NEOCAST digital signage solution to…

Audience measurement at DSE

Companies partner to create digital targeted advertising.

Scala announces acquisition of MISC

Scala expands its ad management and launches Scala Canada.

IdeaCast and Gas Station TV hope for 1 billion impressions

February 21, 2008

MediaPost: Two big video companies are teaming up to expand their reach, possibly heralding a new round of deal-making in the booming out-of-home video market.

PhiMedia network targets ATMs, POS

February 20, 2008

PORTLAND, Ore. — PhiMedia, an out-of-home media advertising provider, launched the PhiMedia Digital Network to capture consumer audiences at the point of sale.

RoninCast for Automotive to launch at Digital Signage E

February 20, 2008

 

Digital signage marketing in motion

The future of displays is in gesture-based interfaces.

CBS's Automotive Broadcasting Network chooses content manager

February 18, 2008

ROCKVILLE, Md. — The Automotive Broadcasting Network (ABN), a private auto retailing television network fueled by CBS, has announced that it has selected…

CBS signs £58m Westfield shopping center deal

February 18, 2008

Mad.co.uk: CBS Outdoor has signed a deal worth an estimated £58 million ($113 million) to handle all out-of-home advertising sites at Westfield London, the…