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Advertising News & Media

Scala renames, re-launches digital-signage-scheduling software

July 20, 2008

EXTON, Pa. — Scala, provider of end-to-end connected-signage software, has announced the renaming of its media-management solution, Charting Pro, to Ad…

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OVAB adds six high-profile digital-signage members

July 1, 2008

NEW YORK — The Out-of-Home Video Advertising Bureau has added CNN Airport Network, Danoo, EnQii, NBC Everywhere, PumpTop TV and Ripple to its list of members.…

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PRN to develop Condé Nast content for Checkout TV network

July 1, 2008

SAN FRANCISCO — Thomson's Premier Retail Networks Inc., which provides digital-media solutions at retail, and magazine and Web-site publisher Condé Nast…

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Gas Station TV: Shorter digital-signage ads mean better recall

June 30, 2008

MediaWeek: According to a new Gas Station TV study, advertisers should switch from 30-second to 15-second ad spots on gas-pump screens. Conducted by Nielsen…

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Digital signage ads are watching you

June 29, 2008

TimesOnline (UK): Where advertisers were once happy simply to place posters and hope for the best, many now insist on digital signs that can monitor…

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ADFLOW connects shoppers with mobiles through digital signage

June 23, 2008

TORONTO, Ontario — ADFLOW Networks, a provider of Web-hosted digital signage and interactive kiosk solutions, announced that it has provided Koodo Mobile…

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Helius, Plasmedia partner for in-mall digital signage network

June 22, 2008

LINDON, Utah — Helius, a Hughes company, has teamed with PlasMedia Productions on one of the nation's largest in-mall digital signage networks, servicing over…

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Helius powers in-mall digital-signage network

June 18, 2008

Trading Markets: Helius announced that its digital-signage product has been selected by PlasMedia Productions, which operates an ad-funded digital-signage…

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Destination Media, LG announce alliance

June 15, 2008

CHICAGO — Destination Media, parent of Gas Station TV, and LG Electronics announced plans for a long-term strategic technology and marketing alliance.

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NBC Everywhere expands deal with Fuelcast network

June 12, 2008

MediaWeek: NBC Everywhere, NBC Universal's out-of-home digital signage network, has expanded its advertising and content partnership with Fuelcast, one of…

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OPINION: 'The Apprentice' winner to work in digital display

by

June 12, 2008

*Note: Phil Hunter is event director at KioskCom Self Service Expo Europe and The European Digital Signage Show. Lee McQueen is the most recent winner of the…

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IBM, SelfServiceWorld.com announce free webinar on reaching the 'new consumer'

June 10, 2008

LOUISVILLE, Ky. – IBM, a global provider of business technologies, and Self-Service World, the leading news and information source covering the self-service…

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Samsung to deliver Las Vegas outdoor digital ad network

June 3, 2008

SAN FRANCISCO — Samsung Electronics Co. Ltd., a provider of thin-film transistor, liquid crystal display (TFT-LCD) panels, and Outdoor Promotions LLC, have…

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Lyton Group becomes ADFLOW marketing partner

June 2, 2008

TORONTO — ADFLOW Networks Inc., a provider of digital signage and interactive kiosk technology, has announced that Lyton Group, a leader in specialized…

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BroadSign's SaaS goes local with Digital Ad network

May 28, 2008

Using BroadSign's subscription-based SaaS, DigitalAd was able to reach local residents in North Carolina and attract advertisers.

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VIDEO: Reuters Times Square digital billboard sparks user involvement

May 26, 2008

AdAge: In its latest project pioneering new marketing usages for digital billboards, Thomson Reuters hooked its Times Square sign back up to the Web for a…

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For Microsoft Surface, retail applications will be key

May 18, 2008

Adweek: Microsoft's Surface interface was unveiled a year ago, around the same time that Apple launched the iPhone, which uses a similar "natural-user…

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ADCENTRICITY expands into U.S. with NY office

May 15, 2008

NEW YORK — ADCENTRICITY Inc., a North American digital-out-of-home media sales service, announced that it has opened a New York City office to serve the…

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Remote Media teams with Media Plus International

May 8, 2008

ESSEX, England — Remote Media has teamed up with Media Plus International to enable advertisers to deploy media assets to its signagelive digital signage…

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PumpTop TV screens approaching 100 million monthly impressions

May 6, 2008

IRVINE, Calif. — With nearly 6,000 LCD screens mounted on the fuel pumps at more than 550 U.S. gas stations, PumpTop TV is emerging as one of the nation's…

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