Advertising News & Media
Marketing with gesture-based signage
by Michael Mascioni — writer, self-employed
Research shows that interactive signage is resonating in retail.
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Targeting 21st century consumers, Part 1
New digital advertising apps create opportunities for deployers.
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Cellular provider deploys interactive game screens for subway riders
August 26, 2008
MONTREAL — Koodo Mobile and agency of record TAXI 2 are transforming usually uneventful waits for a subway train into an opportunity for entertainment by…
read nowThomson signs with Wal-Mart Mexico
August 26, 2008
PARIS — Thomson's Premier Retail Networks Inc. (PRN) announced it has reached an agreement with Wal-Mart Mexico to operate its retail media network that…
read nowMall advertising goes digital
August 24, 2008
MediaWeek: Companies such as Adspace Mall Network and OnSpot Digital Network are leading the trend toward digital conversion of their out-of-home mall…
read nowWSJ: Digital signage behind targeted ads
August 21, 2008
Wall Street Journal: In the latest effort to tailor ads to specific consumers, marketers are starting to personalize in-store promotions based on products the…
read nowNeo Advertising makes RMS Networks its U.S. affiliate
August 20, 2008
FORT LAUDERDALE, Fla. — Neo Advertising, a provider and operator of digital out-of-home networks, announced RMS Networks as the company's U.S. affiliate. Neo…
read nowMinnesota digital signage companies explain next wave of advertising
August 19, 2008
(Twin Cities) Star-Tribune: True metrics for digital signage effectiveness are still being aggregated, but one thing is for sure: Digital signs are serving as…
read nowTruMedia's PROM software targets digital signage ads
August 18, 2008
TAMPA, Fla. — TruMedia Technologies Inc. is now giving retailers and marketers access to an extremely powerful tool, allowing them to automatically target…
read nowABC, NBC, CBS move from living room to digital signage
August 11, 2008
Advertising Age: The big broadcast TV networks have a natural expertise in helping marketers reach potential customers as they sit in their living rooms, but…
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GSTV refuses to run Obama ads
by James Bickers — Editor, Networld Alliance
The controversy raises questions about political ads and digital signage.
read nowTaxi digital signage just one example of Olympics marketing rush
August 7, 2008
USA Today: There's no getting way from digital marketing at the Olympics, even in local cabs. GE is running interactive ads on small screens embedded behind…
read nowObama ad rejected from Gas Station TV digital signage
August 6, 2008
ABC News: Officials from Sen. Barack Obama's campaign announced its cool new way to wage the political energy war — it would run ads on the subject on Gas…
read nowVIDEO: Gannett's Captivate network links elevator screens, online blogs
August 4, 2008
AdAge.com: Those elevator screens your can't avoid on your trek to and from the office are about to start following you back to your desk. Gannett's Captivate…
read nowEYE launches U.K.'s largest portrait screen
August 3, 2008
MANCHESTER, England — EYE, an out-of-home media specialist, has announced the launch of the United Kingdom's largest portrait-oriented digital screen at…
read nowDigital signage execs still strive for 'Minority Report' future
July 31, 2008
MediaPost: The digital signage industry's allusion to the movie Minority Report is a tired one, but executives still forecast the advent of targeted and…
read nowDestination Media launches C-Store TV
July 28, 2008
DETROIT — Destination Media has announced the launch of the C-Store TV network in top U.S. media markets.
read nowIn-store digital signage 'greener' than paper ads
July 24, 2008
Vnunet.com: Digital advertising in stores that can be updated electronically is more environmentally friendly than using paper-based systems that create waste…
read nowDigichief, Chyron enhance fuel pump digital signage
July 23, 2008
Pump-top screens at a Shell station in Lexington, Ky.MELVILLE, N.Y. — Digichief, a digital signage software and data distribution company, has…
read nowAd-based screens — on armpits?
July 21, 2008
Ubergizmo: Armpits aren't exactly the most desirable things to stare at, but it is something most people cannot avoid when taking public transport. The…
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