ProLink Launches next-generation golf touchscreen digital ad system

January 27, 2009

CHANDLER, Ariz. — ProLink Solutions, a provider of Global Positioning Satellite (GPS) golf- course management systems and digital out-of-home, on-course…

Nielsen suspends PRISM in-store measurement system

January 25, 2009

AdAge.com: Nielsen is suspending its ambitious PRISM system for measuring audiences and gauging the effectiveness of in-store marketing, dealing a blow to…

Schering-Plough planning $10 million DOOH ad buy

January 25, 2009

MediaWeek: Paving the way for new respectability in the digital out-of-home space, health-care and packaged goods advertiser Schering-Plough plans to place the…

Health Club Media Network picks Met|Hodder as digital ad and content producer

January 22, 2009

MINNEAPOLIS — The Health Club Media Network (HCMN) announced that it has chosen Met|Hodder as its digital advertising and content producer resource of record.

PDM, EnQii partner to bring DOOH media to Australia

January 15, 2009

MELBOURNE, Australia — PDM, an Australian digital out-of-home media provider, and EnQii have joined forces in a comprehensive partnership designed to target…

ADCENTRICITY launches ADVenue software platform for DOOH ad campaigns

January 14, 2009

NEW YORK — ADCENTRICITY has announced ADCENTRICITY ADVenue, the company's next-generation software platform that assists businesses in connecting with the…

Ultimate Media selects Ryarc platform to power DOOH network

January 14, 2009

SYDNEY, Australia — Ryarc, a digital signage software provider, announced that Ultimate Media has selected CampaignManager as its digital signage software…

Daktronics, Samsung New Year's digital marketing promo a success

January 12, 2009

BROOKINGS, S.D. — New Year's Eve partiers in Times Square this past year had the opportunity to take part in a campaign from Samsung, which involved sending…

Danoo, Trofie introduce digital screens in airport retail

Network partnership plans to bring digital signage to 150 stores in 40 major airports.

Neo to launch online booking platform for digital out-of-home

January 7, 2009

GENEVA, Switzerland — Neo Booking SA, a Neo Media Group company, is launching the first global online booking platform for digital-out-of-home advertising…

The top 10 digital signage trends for 2009

by

Broadcasters, agencies and brand marketers represent the up-and-coming players in the digital signage space.

Blog: Breaking down the OVAB Audience Metric Guidelines

January 1, 2009

Sixteen:nine: Dave Haynes takes a good stab at summarizing OVAB's Audience Measurement Guidelines, an 80-plus page document that outlines how digital media…

The top digital signage stories of 2008, Part 1

We highlight the movers and shakers, new technology and projects that made headlines in the past year.      

BroadSign to release 'Open' platform for media buying in early 2009

December 22, 2008

MONTREAL — BroadSign International, provider of software-as-a-service (SaaS) solutions for managing digital out-of-home networks, registered more than 15,00…

Focus Media to combine its digital out-of-home business with SINA

December 21, 2008

SHANGHAI, China — Focus Media Holding Limited, a Chinese multi-platform digital media company, has announced it has entered into a definitive agreement with…

Simple guidelines for creating digital signage content

by Lyle Bunn — Strategy Architect, BUNN

Lessons on reaching your audience through digital signage can be learned from traditional media.

SeeSawAds.com gets upgrade

December 18, 2008

SAN FRANCISCO — SeeSaw Networks, a media company offering a network of place-based digital video advertising, has announced a technology upgrade to its…

Research key to providing DOOH audience metrics

Out-of-home networks are beginning to use OVAB's ‘Average Unit Audience' as the base metric for their audience research.

OBN launches interactive digital billboard accessible by mobile phones

December 17, 2008

TORONTO — Canadians have been playing a real-time giant video game using BlackBerry Pearl Flip smartphones from Rogers Wireless to communicate with OBN's…

Ecast selects ADCENTRICITY to manage digital signage ad sales

December 16, 2008

TORONTO — Ecast has selected ADCENTRICITY to help monetize its advertising inventory. With this new relationship, Ecast is working to provide another avenue…