Increased Productivity with Interactivity

How retailers and others can engage customers with greater efficiency and profitability using interactive digital signage.

PRN wins ADDY Award for Wal-Mart Smart Network digital signage content

March 18, 2009

SAN FRANCISCO — Premier Retail Networks Inc. (PRN), a provider of digital media solutions at retail, has been honored by the Greater San Francisco Ad Club with…

Ask the Experts: What is a good mixture of content and ads?

March 15, 2009

We asked Brian Dusho, president and chief strategy officer of BroadSign International, to describe what is a good mixture of content and advertising on digital…

All Digital Media deploys SignChannel for wireless digital picture frames

March 11, 2009

WELLESLEY, Mass. — Frame Media Inc., a provider of content distribution and publishing services for connected devices, announced it has reached an agreement…

LevelVision unveils next generation of floor-based digital signage

March 10, 2009

SAN FRANCISCO, Calif. — Digital out-of-home media company LevelVision has developed the next generation of its patented floor-based video screen technology.

Popstar Networks adds digital out-of-home sales reps

March 9, 2009

KANSAS CITY, Mo. — Popstar Networks announced that it has expanded its sales and business development staff with three new hires.

Zoom Media & Marketing raises $30 million in Series A financing

March 8, 2009

Top News: With a Series A financing to ABS Capital Partners, Zoom Media & Marketing has raised $30 million through the sale of a minority equity position…

CBS Outernet, Digital Hive standardize on SeeSawAds.com

February 26, 2009

SAN FRANCISCO — SeeSaw Networks today announced that Digital Hive has standardized its planning and buying of place-based digital media on SeeSawAds.com, a…

Digital Signage Association Advisory Board convenes in Vegas

Industry executives discuss plans and strategies on the eve of Digital Signage Expo 2009.

DSE: PRN, Retail Entertainment Design announce alliance

February 24, 2009

LAS VEGAS — Premier Retail Networks Inc. (PRN), provider of digital media solutions at retail, and Retail Entertainment Design (R-E-D), an award-winning…

SeeSaw announces new open architecture for media buying platform

February 24, 2009

SAN FRANCISCO — SeeSaw Networks has announced that media agencies and digital video advertising networks can now customize and brand SeeSaw's Software as a…

Six Flags, Target and US Postal Service to share views during DSA User-Only Forum

February 19, 2009

The Digital Signage Association is inviting all those who own or operate a digital signage network to attend a free "User-Only Forum" on Tuesday, Feb. 24 in…

C-nario, TruMedia integrate audience measurement with digital signage software

February 17, 2009

TEL AVIV, Israel — C-nario, a provider of digital signage software products and solutions, and TruMedia Technologies, a provider of real-time audience…

Florida city resisting digital billboards

February 12, 2009

MSNBC: In an unexpected move, Tampa mayor Pam Iorio has changed direction on a proposed settlement with two advertising companies, saying that she wants to…

Opportunities for digital signage network operators in a down economy

In 2009, take advantage of small non-retail networks and don't fret the ad dollars.

Active International to buy up to $3 million in DOOH ads from ProLink

February 8, 2009

CHANDLER, Ariz. — ProLink Solutions, a provider of Global Positioning Satellite (GPS) golf course management systems and digital out-of-home on-course…

Blog: When will advertising agencies understand digital out-of-home?

February 5, 2009

Wirespring Blog: Nearly five years ago, as a wide-eyed attendee at my first digital signage show, I heard this same question asked over and over. The response…

ADCENTRICITY, Ecast become OVAB members

February 4, 2009

NEW YORK — The Out-of-Home Video Advertising Bureau (OVAB) has announced that it has added two new members, ACENTRCITY, based in New York, and Ecast, based in…

Ask the Experts: How do digital signage networks price their ads?

February 4, 2009

We asked Brian Dusho, president and chief strategy officer of BroadSign International, how digital signage networks go about pricing their ads.

Digital signage ads that watch you

February 2, 2009

New York Times: Watch an advertisement on a video screen in a mall, health club or grocery store and there's a slim — but growing — chance the ad is watching…