Blog: When will advertising agencies understand digital out-of-home?

February 5, 2009

Wirespring Blog: Nearly five years ago, as a wide-eyed attendee at my first digital signage show, I heard this same question asked over and over. The response…

ADCENTRICITY, Ecast become OVAB members

February 4, 2009

NEW YORK — The Out-of-Home Video Advertising Bureau (OVAB) has announced that it has added two new members, ACENTRCITY, based in New York, and Ecast, based in…

Ask the Experts: How do digital signage networks price their ads?

February 4, 2009

We asked Brian Dusho, president and chief strategy officer of BroadSign International, how digital signage networks go about pricing their ads.

Digital signage ads that watch you

February 2, 2009

New York Times: Watch an advertisement on a video screen in a mall, health club or grocery store and there's a slim — but growing — chance the ad is watching…

RMS Networks, BroadSign allow ad agencies broader access to DOOH ad space

February 2, 2009

MONTREAL — BroadSign International Inc., a provider of "Software as a Service" (SaaS) solutions for managing digital signage networks, and RMS Networks Inc., a…

DOOH: Screenvision and PRN on the sale block

February 1, 2009

MediaWeek: Two of the nation's largest digital out of home companies are on the block. Cinema rep firm Screenvision and Premier Retail Networks, which operates…

New SeeSaw networks target moms, millennials and Hispanic families

January 28, 2009

SAN FRANCISCO, Calif. — SeeSaw Networks, a media company offering a network of place-based digital video advertising, has announced partnerships with eight…

The convergence of digital signage and mobile marketing

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If you are deploying digital signage, the time is now to start planning your mobile integration strategy.      

ProLink Launches next-generation golf touchscreen digital ad system

January 27, 2009

CHANDLER, Ariz. — ProLink Solutions, a provider of Global Positioning Satellite (GPS) golf- course management systems and digital out-of-home, on-course…

Nielsen suspends PRISM in-store measurement system

January 25, 2009

AdAge.com: Nielsen is suspending its ambitious PRISM system for measuring audiences and gauging the effectiveness of in-store marketing, dealing a blow to…

Schering-Plough planning $10 million DOOH ad buy

January 25, 2009

MediaWeek: Paving the way for new respectability in the digital out-of-home space, health-care and packaged goods advertiser Schering-Plough plans to place the…

Health Club Media Network picks Met|Hodder as digital ad and content producer

January 22, 2009

MINNEAPOLIS — The Health Club Media Network (HCMN) announced that it has chosen Met|Hodder as its digital advertising and content producer resource of record.

PDM, EnQii partner to bring DOOH media to Australia

January 15, 2009

MELBOURNE, Australia — PDM, an Australian digital out-of-home media provider, and EnQii have joined forces in a comprehensive partnership designed to target…

ADCENTRICITY launches ADVenue software platform for DOOH ad campaigns

January 14, 2009

NEW YORK — ADCENTRICITY has announced ADCENTRICITY ADVenue, the company's next-generation software platform that assists businesses in connecting with the…

Ultimate Media selects Ryarc platform to power DOOH network

January 14, 2009

SYDNEY, Australia — Ryarc, a digital signage software provider, announced that Ultimate Media has selected CampaignManager as its digital signage software…

Daktronics, Samsung New Year's digital marketing promo a success

January 12, 2009

BROOKINGS, S.D. — New Year's Eve partiers in Times Square this past year had the opportunity to take part in a campaign from Samsung, which involved sending…

Danoo, Trofie introduce digital screens in airport retail

Network partnership plans to bring digital signage to 150 stores in 40 major airports.

Neo to launch online booking platform for digital out-of-home

January 7, 2009

GENEVA, Switzerland — Neo Booking SA, a Neo Media Group company, is launching the first global online booking platform for digital-out-of-home advertising…

The top 10 digital signage trends for 2009

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Broadcasters, agencies and brand marketers represent the up-and-coming players in the digital signage space.

Blog: Breaking down the OVAB Audience Metric Guidelines

January 1, 2009

Sixteen:nine: Dave Haynes takes a good stab at summarizing OVAB's Audience Measurement Guidelines, an 80-plus page document that outlines how digital media…