The top digital signage stories of 2008, Part 1

We highlight the movers and shakers, new technology and projects that made headlines in the past year.      

BroadSign to release 'Open' platform for media buying in early 2009

December 22, 2008

MONTREAL — BroadSign International, provider of software-as-a-service (SaaS) solutions for managing digital out-of-home networks, registered more than 15,00…

Focus Media to combine its digital out-of-home business with SINA

December 21, 2008

SHANGHAI, China — Focus Media Holding Limited, a Chinese multi-platform digital media company, has announced it has entered into a definitive agreement with…

Simple guidelines for creating digital signage content

by Lyle Bunn — Strategy Architect, BUNN

Lessons on reaching your audience through digital signage can be learned from traditional media.

SeeSawAds.com gets upgrade

December 18, 2008

SAN FRANCISCO — SeeSaw Networks, a media company offering a network of place-based digital video advertising, has announced a technology upgrade to its…

Research key to providing DOOH audience metrics

Out-of-home networks are beginning to use OVAB's ‘Average Unit Audience' as the base metric for their audience research.

OBN launches interactive digital billboard accessible by mobile phones

December 17, 2008

TORONTO — Canadians have been playing a real-time giant video game using BlackBerry Pearl Flip smartphones from Rogers Wireless to communicate with OBN's…

Ecast selects ADCENTRICITY to manage digital signage ad sales

December 16, 2008

TORONTO — Ecast has selected ADCENTRICITY to help monetize its advertising inventory. With this new relationship, Ecast is working to provide another avenue…

Virgin Mega TV joins SeeSaw

December 15, 2008

SAN FRANCISCO — SeeSaw Networks today announced the Virgin Megastore Network as a new network affiliate. The store's "Virgin Mega TV" channel, a network of…

Channel M announces deal to create Money Mart TV Network

December 14, 2008

LOS ANGELES — Channel M, a producer of customized in-store TV networks, has announced that through its Money Mart branded stores, Dollar Financial Group Inc.…

Neo Advertising Canada reports profitability despite recession

December 10, 2008

MONTREAL, Canada — Neo Advertising Canada, the largest digital signage network operator in Canada, announced that it has achieved profitability in its second…

GSTV to add digital signage screens in top 100 markets

December 9, 2008

MediaWeek: Gas Station TV marked the installation of its network at the 1,000th gas station with the announcement Monday, Dec. 8, it would roll out to the top…

Focus Media restructures in-store digital advertising business

December 9, 2008

BEIJING — Focus Media Holding Ltd., China's largest out-of-home multi-platform lifestyle media company, today announced its plan to restructure the in-store…

Provision, ADCENTRICITY look to boost ads for 3D digital signage

December 8, 2008

CHATSWORTH, Calif. — Provision Interactive Technologies, Inc., announced today that it has signed an agreement with ADCENTRICITY Inc. to sell advertising on…

SeeSaw adds three New York transit-focused digital signage networks

December 8, 2008

SAN FRANCISCO — SeeSaw Networks, a media company offering a network of place-based digital video advertising, today announced new partnerships with three…

IndoorDirect launches theBite Network for QSR digital signage

December 4, 2008

DALLAS ― The IndoorDirect digital media company, operating exclusively in high-volume quick-service and fast casual restaurant brands across the nation, has…

Jameson Whiskey to launch digital projection ads in New York City

December 1, 2008

Ad Age: On Dec. 4, Jameson will launch an outdoor projection-media campaign in New York City that will later pop up in cities throughout the country, including…

OVAB Europe is launched in Germany

November 17, 2008

HAMBURG, Germany — An important milestone in the development of the digital out-of-home industry has been set by the founding of the Out-of-home Video…

DOOH advertising gets lift as the business model gains acceptance

by Lyle Bunn — Strategy Architect, BUNN

Advertisers are seeing the medium more akin to TV, Internet than mere digital signage.

ProLink Network, National Advertising Partners expand DOOH marketing

November 13, 2008

CHANDLER, Ariz. — ProLink Solutions, a wholly-owned subsidiary of ProLink Holdings Corp. and a provider of Global Positioning Satellite (GPS) golf course…