DOOH aggregator ADCENTRICITY announces consulting services

August 12, 2009

ADCENTRICITY, an aggregator and strategist for digital out-of-home media (DOOH), today announced the availability of consulting services specifically for…

Breaking down Arbitron's Out-of-Home Digital Video Display Study 2009

The report exposed key demographics and venues that are fertile ground for digital out-of-home advertising.    

Research: 67 percent of Americans notice DOOH screens

August 5, 2009

COLUMBIA, Md. - Approximately 155 million (67 percent of) U.S. residents aged 18 or older have seen a digital out-of-home (OOH) video display in the past…

Former PRN VP launches DOOH creative agency

August 2, 2009

Dylan H. Jones, formerly VP Content Strategy and Development at Premier Retail Networks (PRN), has launched Jones Digital Media (JDM). JDM is a creative agency…

The digital signage industry: Scattering our way?

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The industry has been showing some serious signs of maturity lately, but one piece of the puzzle is missing.  

Argo Digital Solutions signs on Adverto TV, names new exec

July 26, 2009

Argo Digital Solutions has announced that it enrolled Adverto TV, a placed-based media provider with screens in supermarkets, delis, bagel shops, convenience…

Captivate Network now offering 30-second spots on DOOH screens

July 22, 2009

Captivate Network has announced that it is now offering 30-second ad slots on its 8,900-screen network in 1,000 North American office towers. The idea is that…

Danoo names McGuire as chief executive officer

July 21, 2009

Just as Bill Gerba predicted last week, Danoo announced today that Aileen Lee would be returning to her post at Kleiner Perkins Caufield & Byers and…

Trending topics in the digital signage industry: Summer '09

The DigitalSignageToday.com editor gives insight into some key acquisitions, technology and installations from the past two months.  

ADCENTRICITY offers pre-packaged research service to evaluate DOOH ad campaigns

by Bill Collins

Verizon Wireless also leveraging new research service offering to gather more information, insights on digital out-of-home ad campaign.  

rVue opens up digital out-of-home space in waiting rooms for major agencies

July 15, 2009

Waiting Room Promotions, which equips medical offices with state-of-the-art electronic digital signage (EDS) and corresponding programming, has signed on with…

The Danoo, NCM partnership: A watershed moment for DOOH media

by Bill Collins

For the U.S. Digital out-of-home media sector, Danoo's acquisition of IdeaCast and its new collaboration with National CineMedia is an impactful event.  

Eight ways to do creative retail advertising

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A New York City ad agency lays out a process to ensure retail communications is reaching its full potential.

IndoorDIRECT DOOH signs agreement with Major League Baseball Network

July 8, 2009

DALLAS — IndoorDIRECT, which has built a television network exclusively for quick-service and fast-casual restaurant chains across the nation, has signed a…

D.A.T. launches cross-platform digital signage advertising solution

July 6, 2009

SAN FRANCISCO — Digital Advertising Technologies has announced the launch of Entourage, a solution for digital signage advertising that unifies all "digital…

Zoom Media, VH1 host interactive debate on LocaModa-powered digital screens

Users can participate in the 'Great Debate' via SMS messages on Zoom's digtial out-of-home screen network.

DOOH screen provider Danoo to acquire IdeaCast

July 5, 2009

SAN FRANCISCO — Danoo, a digital location-based media network with interactive video screens in popular retail locations, has acquired IdeaCast, a provider of…

BroadSign-powered networks can now join the ad-dollar party

June 29, 2009

MONTREAL — BroadSign International has started recruiting digital signage networks running on its SaaS to join the new web-platform that allows buyers to view…

DOOH screen space on Hercules charging machines now available through rVue

June 25, 2009

NEW YORK — Hercules Networks, which offers Automated Charging Machines (ACM) for cell phones, PDAs and mp3s in theme parks, malls and bars in top DMAs…

OVAB Europe prepares first index for the digital out-of-home media sector in Europe

The organization is running its first data gathering enquiry and at the same time initiating a regular market assessment of this sector.