CODACAN releases DOOH audience metrics guidelines

September 29, 2009

The Canadian Out-Of-Home Digital Association/Association Canadienne de l'Affichage Numérique (CODACAN), the trade association for many of the country's…

Castrol uses digital billboards to target motorists through license plate scanning

September 23, 2009

As part of a new advertising campaign in the United Kingdom, Castrol is launching an ad campaign that makes use of digital billboards and high speed cameras…

TargetCast Networks purchases Ripple TV, expands fast casual restaurant footprint

September 22, 2009

TargetCast Networks, Inc. (TCN) has acquired Ripple TV, creating a national ad-based DOOH network in more than 1,400 locations on 3,425 screens. TargetCast…

Digital Signage Expo conference to feature ad agency executives

September 20, 2009

Digital Signage Expo (DSE) has announced it will host speakers from WPP's The Store, StarCom World Wide, Publicis' Zenith Optimedia, Razorfish, Hyperspace and…

PRN takes over DOOH ad sales for TCN Media

September 17, 2009

Premier Retail Networks (PRN) and TCN Media, a division of TargetCast Networks, announced that they have formed a strategic alliance where PRN will provide…

Marketing's role in the rise of DOOH media

The newly formed Reach Media Group speaks out on best practices for out-of-home media.  

Access 360 Media launches mall digital signage network with Simon Property Group

September 16, 2009

Access 360 Media has announced the launch of the Mallvision360 Digital network, which is being introduced as part of an exclusive multi-year partnership with…

Arbitron Portable People Meter to audit BroadSign digital signage

Arbitron launches first electronic, content playback verification service for Digital Out-of-Home Industry using the Portable People Meter technology.

Adspace Networks reports 90 percent digital signage recall rate

September 13, 2009

Ninety percent of American shoppers notice Adspace Digital Mall Network's Smart Screens located throughout 105 Class-A malls nationwide, the company said today…

EDR Media acquires digital out-of-home golf retail network

September 10, 2009

LAS VEGAS, Nev. - EDR Media has announced that it has formed Sports Retail Networks LLC and has completed the acquisition of The Golf Network, a high-end…

E!, MediaVest to run DOOH content on Clear Channel digital billboards

September 7, 2009

Clear Channel Outdoor Holdings, Inc. today announced that E! Entertainment Television, Inc. ("E!") will promote its weeknight entertainment news program, E!

NBC Everywhere forms partnership with Gas Station TV

by James Bickers — Editor, Networld Alliance

August 31, 2009

Mediaweek reports that NBC Everywhere, the OOH unit of NBC Universal, has struck a deal with Gas Station TV.

Ask the Experts: What are tips for hotels looking into digital signage advertising?

August 28, 2009

In this week's Ask the Experts, we discuss with Ron Snaidauf of LG Electronics some tips for hotels looking to add a revenue stream through digital signage…

AirMedia to extend digital signage contract in Shanghai's two airports

August 26, 2009

AirMedia Group Inc. has announced that it entered into a concession rights contract with JCDecaux Momentum Shanghai Airport Advertising Co. Ltd., saying that…

Five trends in digital out-of-home advertising

Relevance, local input and increased use of mobile messaging are helping DOOH gain ground on the communications continuum.  

ADCENTRICITY expands digital out-of-home network roster

August 24, 2009

ADCENTRICITY today announced several new network partnerships, expanding its list of available screens on which to place DOOH ads via its AdVenue platform. The…

Ad Council, MediaTile's PSACASTING.ORG gains support from digital signage community

August 23, 2009

MediaTile announced late last week that it is has gained support for its public service announcement network service, PSACASTNG.ORG, from companies such as…

Visser Digital Media acquires the LevelVision:College DOOH network

August 20, 2009

Visser Digital Media (VDM) has announced the acquisition of the LevelVision:College digital signage network from IntelliMat Inc., which has been doing business…

Danoo, Ideacast rebrand as Reach Media Group after acquisition

August 18, 2009

Danoo and IdeaCast have announced that they are re-launching as Reach Media Group, following the acquisition of IdeaCast by Danoo last month. According to a…

LocaModa to provide social networking to Zoom digital signage network

August 17, 2009

Zoom Media & Marketing, a provider of targeted digital out-of-home (DOOH) media programs for brand advertisers, has announced a strategic partnership with…