Intel brings interactive signage experience to Penn Station

December 27, 2010

Intel is marketing its "smart TV" initiative with an interactive experience in Penn Station, according to a report from MediaBuyerPlanner.Screens within the…

Canadian pharmacy network prescribes ScreenScape

December 22, 2010

Canadian retail pharmacy network PharmaChoice recently announced it has selected ScreenScape as the platform provider for a new community-based digital signage…

It's a very Twitter Christmas in Piccadilly Circus

by Christopher Hall

A Twitter-based promotion for Coca-Cola Great Britain offers lessons for DOOH/social media integration.

Pussycat Doll to appear live on Ocean Outdoor digital billboard

November 28, 2010

Pussycat Doll Nicole Scherzinger was set today to interact with the public via a live stream on Ocean Outdoor's full-motion digital billboard at Westfield…

Screenscape partners with Wakefield Canada for DOOH Castrol marketing

November 16, 2010

Wakefield Canada and ScreenScape Networks Inc. jointly announced recently that they have formed a strategic partnership to address what they call the growing…

DOOH, media firms join DPAA ranks

November 15, 2010

The Digital Place-based Advertising Association (DPAA) announced today that Health Media Network, Creative Media Technologies and IpsosOTX MediaCT have joined…

New KFC Yum! Center serves up tasty digital signage

by Christopher Hall — w, t

The IT director for the new arena gives us a look at the process of installing a state-of-the art digital signage system.

Delta Airlines Achieves New Heights with Digital Signage

Digitas and SeeSaw Networks created a highly relevant, place-based digital signage campaign to increase brand awareness among international business travelers.

STRATACACHE exhibiting at BAI in Las Vegas

October 19, 2010

STRATACACHE announced that it is set to exhibit this week at the Bank Administration Institute (BAI) Retail Delivery expo in booth 1437 at Las Vegas' Mandalay…

Digital View expands offering for vending machine digital signage advertising

October 14, 2010

Digital View announced today that it has recently added to its range of vending machine-friendly media player and LCD screen components designed to help…

STRATACACHE showing at Shopper Marketing Expo

October 5, 2010

STRATACACHE announced today that it is showcasing its digital media technologies — including its integration of QR codes with digital signage — today and…

Taxicab digital signage going mobile

by Christopher Hall — w, t

When people talk about the covergence of mobile and digital out-of-home advertising, they don't generally mean mobile digital out-of-home signs — but in-cab…

Advertising with Digital Signage

More companies are turning to digital signage as a means to earn advertising revenue, but to be successful, deployers need to understand the process from start…

A lifesaving digital sign

September 29, 2010

According to InAVate, a digital signage display that incorporates a defibrillator unit has been deployed in front of a shopping center in Budapest, Hungary.

Survey says: Most Americans favor digital billboards

by Christopher Hall — w, t

A new survey commissioned by the Outdoor Advertising Association of America suggests that a significant majority of U.S. adults think digital billboards are…

Webinar - Mobile Retail: What Comes Next?

There's a lot of talk about and a lot of interest in mobile retailing, from scannable on-screen coupons to line-busting with checkout in the aisle. In this…

CARE Media adding 1,000 medical practices to DOOH network

July 28, 2010

CARE Media Holdings Corp. today announced plans to increase its digital signage network coverage by adding 1,000 new medical specialty offices to its national…

GoGo Cast Inc. to provide digital signage to Tedeschi Food Shops

June 21, 2010

GoGo Cast Inc., a provider of dynamic digital-out-of-home (DOOH) media networks, has announced an in-store collaboration with Tedeschi Food Shops Inc., for…

Digital Signage in Retail

A successful retail digital signage strategy has many components, including choosing the best content practices, finding the right equipment, determining the…

DOmedia releases new online subscription-based ad tool

June 1, 2010

DOmedia has introduced a new online, subscription-based tool called the DOfind. It searches more than 200,000 alternative, traditional and digital out-of-home…