Screenscape partners with Wakefield Canada for DOOH Castrol marketing

November 16, 2010

Wakefield Canada and ScreenScape Networks Inc. jointly announced recently that they have formed a strategic partnership to address what they call the growing…

DOOH, media firms join DPAA ranks

November 15, 2010

The Digital Place-based Advertising Association (DPAA) announced today that Health Media Network, Creative Media Technologies and IpsosOTX MediaCT have joined…

New KFC Yum! Center serves up tasty digital signage

by Christopher Hall — w, t

The IT director for the new arena gives us a look at the process of installing a state-of-the art digital signage system.

Delta Airlines Achieves New Heights with Digital Signage

Digitas and SeeSaw Networks created a highly relevant, place-based digital signage campaign to increase brand awareness among international business travelers.

STRATACACHE exhibiting at BAI in Las Vegas

October 19, 2010

STRATACACHE announced that it is set to exhibit this week at the Bank Administration Institute (BAI) Retail Delivery expo in booth 1437 at Las Vegas' Mandalay…

Digital View expands offering for vending machine digital signage advertising

October 14, 2010

Digital View announced today that it has recently added to its range of vending machine-friendly media player and LCD screen components designed to help…

STRATACACHE showing at Shopper Marketing Expo

October 5, 2010

STRATACACHE announced today that it is showcasing its digital media technologies — including its integration of QR codes with digital signage — today and…

Taxicab digital signage going mobile

by Christopher Hall — w, t

When people talk about the covergence of mobile and digital out-of-home advertising, they don't generally mean mobile digital out-of-home signs — but in-cab…

Advertising with Digital Signage

More companies are turning to digital signage as a means to earn advertising revenue, but to be successful, deployers need to understand the process from start…

A lifesaving digital sign

September 29, 2010

According to InAVate, a digital signage display that incorporates a defibrillator unit has been deployed in front of a shopping center in Budapest, Hungary.

Survey says: Most Americans favor digital billboards

by Christopher Hall — w, t

A new survey commissioned by the Outdoor Advertising Association of America suggests that a significant majority of U.S. adults think digital billboards are…

Webinar - Mobile Retail: What Comes Next?

There's a lot of talk about and a lot of interest in mobile retailing, from scannable on-screen coupons to line-busting with checkout in the aisle. In this…

CARE Media adding 1,000 medical practices to DOOH network

July 28, 2010

CARE Media Holdings Corp. today announced plans to increase its digital signage network coverage by adding 1,000 new medical specialty offices to its national…

GoGo Cast Inc. to provide digital signage to Tedeschi Food Shops

June 21, 2010

GoGo Cast Inc., a provider of dynamic digital-out-of-home (DOOH) media networks, has announced an in-store collaboration with Tedeschi Food Shops Inc., for…

Digital Signage in Retail

A successful retail digital signage strategy has many components, including choosing the best content practices, finding the right equipment, determining the…

DOmedia releases new online subscription-based ad tool

June 1, 2010

DOmedia has introduced a new online, subscription-based tool called the DOfind. It searches more than 200,000 alternative, traditional and digital out-of-home…

Provision Interactive teaming with Charter Digital Media for ad sales on 3D network

April 26, 2010

Provision Interactive Technologies Inc., a subsidiary of Provision Holding Inc., announced today that it has signed an agreement with New York-based Charter…

Gas Station TV swipes PRN's head of corporate development

April 5, 2010

Gas Station TV (GSTV) has announced the addition of Charles Billups as its new senior vice president for corporate development.

Clear Channel Outdoor closes in on digital billboards in Sacramento

March 22, 2010

The City of Sacramento is negotiating with Clear Channel Outdoor (CCO) to install digital billboards along several freeways, according to SacramentoPress.com.

Adspace revamps rate card using Scarborough traffic data

March 18, 2010

NEW YORK — Adspace Digital Mall Network announced it is incorporating Scarborough data into its rate card as its third-party traffic data provider, creating…