ADCENTRICITY: DOOH headed for a collision

by Christopher Hall — w, t

Firm says collision oncoming between DOOH, location-based services, shopper marketing, mobile marketing & social media.

Digital signage and kiosk success goes hand-in-hand for NV3

by Christopher Hall — w, t

NV3, which does both digital signage and kiosks, has seen a 300 percent jump in revenues since 2008.

Vivid digital signage network expands into Atlanta metro

February 9, 2011

Ohio-based digital signage franchisor Vivid Digital Concepts announced today the opening of a new digital signage advertising network in the Atlanta…

Captivate CEO, DPAA chair talks 2010 and the future of DOOH

by Christopher Hall — w, t

Captivate chief looks back at 2010, ahead to 2011, and offers insights for success across the DOOH space.

VW launches powder reports on WSJ Office Network

February 8, 2011

Volkswagen of America in January launched real-time ski reports on the Wall Street Journal Office Network, the network announced today.

AOpen, iSign partner to integrate location-based interactive marketing and digital signage

February 6, 2011

Location-based interactive proximity advertising solutions developer iSIGN Media and digital signage firm AOpen America Inc. have announced they are partnering…

Tune in, turn on: Best Buy's new in-store digital signage ad network

Industry vets Paul Flanigan and Ken Goldberg co-wrote this commentary on a potential game changer for retail DOOH.

Educating The Mobile Industry - Part 2

by Steven Gurley

Digital signage can play a leading role in helping mobile solution providers put "context" into their offerings.  This is the second of three articles to…

ONELAN digital signage powering outdoor LED signs in Switzerland

January 19, 2011

ONELAN recently announced that Switzerland's Spot Werbe AG has opted for ONELAN's Linux-based digital signage to power its digital-signage LED screens used for…

OVAB Europe expands into MENA

January 17, 2011

OVAB, the group established to raise awareness and develop standards for the emerging digital out-of-home (DOOH) advertising industry in Europe, is expanding…

RVue lands equity financing to the tune of $2.6 million

January 4, 2011

Fort Lauderdale, Fla.-based rVue Holdings Inc. today announced that the company has raised approximately $2.6 million in equity financing to continue the…

Video: Samsung lands 100-screen video wall at Las Vegas airport

Samsung recently unveiled a 100-screen video wall in the Las Vegas airport, just ahead of CES 2011.

Intel brings interactive signage experience to Penn Station

December 27, 2010

Intel is marketing its "smart TV" initiative with an interactive experience in Penn Station, according to a report from MediaBuyerPlanner.Screens within the…

Canadian pharmacy network prescribes ScreenScape

December 22, 2010

Canadian retail pharmacy network PharmaChoice recently announced it has selected ScreenScape as the platform provider for a new community-based digital signage…

It's a very Twitter Christmas in Piccadilly Circus

by Christopher Hall

A Twitter-based promotion for Coca-Cola Great Britain offers lessons for DOOH/social media integration.

Pussycat Doll to appear live on Ocean Outdoor digital billboard

November 28, 2010

Pussycat Doll Nicole Scherzinger was set today to interact with the public via a live stream on Ocean Outdoor's full-motion digital billboard at Westfield…

Screenscape partners with Wakefield Canada for DOOH Castrol marketing

November 16, 2010

Wakefield Canada and ScreenScape Networks Inc. jointly announced recently that they have formed a strategic partnership to address what they call the growing…

DOOH, media firms join DPAA ranks

November 15, 2010

The Digital Place-based Advertising Association (DPAA) announced today that Health Media Network, Creative Media Technologies and IpsosOTX MediaCT have joined…

New KFC Yum! Center serves up tasty digital signage

by Christopher Hall — w, t

The IT director for the new arena gives us a look at the process of installing a state-of-the art digital signage system.

Delta Airlines Achieves New Heights with Digital Signage

Digitas and SeeSaw Networks created a highly relevant, place-based digital signage campaign to increase brand awareness among international business travelers.