5 great digital signage moments in 2009

by Bill Yackey

We look into great events that changed the industry this year, and one we'd rather forget.

JCDecaux wins screen advertising contract with Nice Côte d'Azur Airport

by Bill Yackey

December 14, 2009

French outdoor advertising and urban furnishings group JCDecaux SA Monday said its subsidiary, JCDecaux Airport, has won the advertising concession for Nice…

Digital Signage in Sports and Entertainment Venues

Effective use of a digital signage network in sports and entertainment venues will generate revenue, improve safety and enhance the overall experience of the…

Vodafone Portugal goes for Litefast 360-degree digital LED displays

by Bill Yackey

December 8, 2009

Vodafone Portugal is using transparent Litefast MAGIC digital signage displays for the promotion of its mobile Internet service, Vodafone 360. The 360-degree…

EYE digital advertising stands out at malls

November 19, 2009

Seventy-one percent of mall shoppers reported that EYE's digital advertising units, known as Eyelites, stand out from other advertising at the mall.

The Digital Signage Show: NEC announces VUKUNET universal DOOH advertising platform

VUKUNET serves as the screen manufacturer's entry into the digital advertising space.

Neo Advertising expands in Asia with new office in Indonesia

November 9, 2009

Neo Media Group has accelerated its development plans in Asia with the opening of an office in Jakarta. The office will operate Neo Advertising's first project…

YCD Multimedia launches Real Time Ad Management platform for digital signage

November 4, 2009

YCD Multimedia has announced the release of the YCD|RAMP (Real-Time Ad Management Platform). The platform allows for the production, distribution and…

Ask the Experts: What are important aspects of content for retail?

November 3, 2009

We asked Mike Zmuda, director of business development at NEC Display Solutions, what are important aspects of content for retail.

Wall Street Journal DOOH network creates 16% sales boost for Blackberry

Digital out-of-home campaign coupled with place-based events scores big in upscale office building promotion.  

7-Eleven plans DOOH network rollout to 6,200 stores by 2011

November 3, 2009

7-Eleven announced plans yesterday for 7-Eleven TV, a digital out-of-home network that the company says will roll out to 6,200 stores by the end of 2010. …

Webinar: Digital Out-of-Home (DOOH) Advertising - An Agency Perspective Overcoming Challenges with New Approaches

The DOOH market is on the rise and advertising on those digital screens is becoming more prevalent in the world today. Although this is good news for…

Arbitron to measure audience for social music TV network Akoo

October 29, 2009

Arbitron Inc. announced that it has signed an agreement with social music television network, Akoo, to deliver audience estimates. This service will provide…

Capital Networks' Audience software powers outdoor digital signage in Winnipeg

October 21, 2009

Creswin Properties Inc. is using Capital Networks' Audience software to run its massive outdoor digital signage display in the core of Winnipeg's business…

PlayNetwork acquires Channel M

October 19, 2009

PlayNetwork today announced its intent to acquire Channel M, a producer of customized in-store TV networks. The newly combined entity will be branded…

BlackBerry, VH1 case studies to drive second-annual OVAB Summit

With its Audience Metrics Guidelines in full swing, the association hopes to prove DOOH's value with real-life examples.  

Digital outdoor advertising a bright spot in struggling advertising industry

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New technologies and global DOOH growth also indicate positive future for digital billboards.    

Adspace launches 'Trend Alert' messages on mall DOOH screens

October 6, 2009

Mall shoppers will now be exposed to messages about the latest fashion trends in a malls equipped with Adspace's Digital Mall Network. "Trend Alert" is a newly…

TargetCast Networks raises $6.5 Million of DOOH venture capital

September 30, 2009

TargetCast Networks, a purveyor of out-of-home digital TV advertising, announced yesterday that it received $6.5 million in its second formal round of venture…

More than 1,000,000 ads now playing on North America's Digital-Out-of-Home networks

by Lyle Bunn — Strategy Architect, BUNN

Industry consultant estimates number of ads run on DOOH networks based on 2009 industry research.