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Advertising News & Media

Barco and the Barnycz Group partner with American Eagle Outfitters on Times Square

March 11, 2010

Visualization specialist Barco announced earlier this week that American Eagle Outfitters (AEO) selected a variety of Barco LED and LCD products for their…

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Report says U.S. ad spending on digital and online to outstrip print

March 8, 2010

For the first time ever spending by United States companies on digital and online advertising and marketing will outstrip spending on print advertising…

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IndoorDIRECT's DOOH QSR network increases CC usage

March 8, 2010

IndoorDIRECT Inc., owner of the digital out-of-home Restaurant Entertainment Network, has reported that credit card usage increased by 100 percent in a test…

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Flexibility, engagement help make DOOH a hit with creative directors

by

Marketers will have a big presence at this year's Digital Signage Content Strategies Summit, next month in Las Vegas.

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Miller Zell hires John Moezzi as director of digital media operations

March 1, 2010

John Moezzi has joined Miller Zell's digital media practice as director of digital media operations.  In his new role Moezzi will be tasked with building the…

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Titan announces loss of MTA New York contract

March 1, 2010

Titan has announced that after 13 months of intense negotiations, Titan and the MTA failed to reach an agreement on a restructured contract. The MTA is…

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NEC partners with Project Leadership Associates to develop VUKUNET ad platform

February 22, 2010

NEC Display Solutions of America today announced a successful partnership with Project Leadership Associates to develop VUKUNET, the universal advertising…

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DOOH a missed opportunity for Vancouver Olympics advertisers

by Bill Yackey

VANOC forgot about digital signage when it bought $38 million worth of ads for Olympic sponsors, so others have capitalized.

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OVAB-compliant Nielsen survey confirms Captivate Network audience of 4 million

February 9, 2010

Captivate Network delivers an audience of more than 4 million employed, high-income consumers who watch the company's elevator screens and use the content on…

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Three things that will change DOOH ad pricing

by Bill Yackey

Demand, interactivity and aggregation services are poised to pull more dollars to screen advertising.    

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Disney, Google to invest in Chinese digital signage company

If deal is completed, YUM! Brands's KFC says it is on board to advertise on 2,000 screens.

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Digital Signage Expo announces 2010 Apex awards finalists

January 28, 2010

Digital Signage Expo (DSE) announced today that 22 companies have won the distinction of finalists for the 2010 Apex Awards, to be presented at a special…

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Decline in ad spending signals rethinking of media options

by David Little — Director of Marketing, Keywest Technology

Keywest's director of marketing puts the decline in ad spending and how it affects the digital signage industry into perspective.  

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Never.no joins forces with Cyprus-based DOOH provider Eyecatching Media

January 18, 2010

Never.no has announced a partnership with Eyecatching Media Ltd., a Cyprus-based provider of digital out-of-home (DOOH) services including digital signage for…

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Digital signage: The top 10 trends for 2010, Part 1

by Keith Kelsen — chairman, 5th Screen Digital

The next year will focus on content, measurement and experience as the industry continues to grow.

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5 great digital signage moments in 2009

by Bill Yackey

We look into great events that changed the industry this year, and one we'd rather forget.

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JCDecaux wins screen advertising contract with Nice Côte d'Azur Airport

by Bill Yackey

December 14, 2009

French outdoor advertising and urban furnishings group JCDecaux SA Monday said its subsidiary, JCDecaux Airport, has won the advertising concession for Nice…

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Digital Signage in Sports and Entertainment Venues

Effective use of a digital signage network in sports and entertainment venues will generate revenue, improve safety and enhance the overall experience of the…

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Vodafone Portugal goes for Litefast 360-degree digital LED displays

by Bill Yackey

December 8, 2009

Vodafone Portugal is using transparent Litefast MAGIC digital signage displays for the promotion of its mobile Internet service, Vodafone 360. The 360-degree…

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