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Advertising News & Media

Scala showcasing new software, work with HP, Intel at Screenmedia Expo

May 11, 2011

Digital signage software provider Scala has announced that it will exhibit its latest release of Scala QuickStart that supports HP's new SignagePlayer at…

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Times Square bus terminal getting wrapped up in digital signage

by Christopher Hall — w, t

A lightweight LED mesh is about to transform the Port Authority bus terminal in Times Square into one large digital sign.

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BroadSign improves its digital signage aim with Intel

May 8, 2011

Following a series of pilots, BroadSign has integrated its proof-of-play reports with Intel Corp.'s AIM Suite, an anonymous video analytics technology, to…

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Former Best Buy digital signage head lands at Rise Vision

May 8, 2011

High-profile digital signage expert Paul Flanigan announced today that he has joined digital signage web platform company Rise Vision Inc. as Vice President of…

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CETW: Cell-phone charging kiosk

This Frank Mayer & Associates kiosk serves travelers by drawing them to a Hudson International News airport store for free cell-phone charging.

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CETW: NEC talks cross-network DOOH

Graeme Spicer, general manager of digital media for NEC Display Solutions, talks about how the partnership with DOmedia will advance digital-out-of-home…

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NEC debuts 65-inch screen

May 1, 2011

NEC Display Solutions of America announced today the addition of a 65-inch model to its commercial-grade V Series, the V651.

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Groupe VIVA adds 500+ Couche-Tard stores to DOOH offering

April 14, 2011

Groupe VIVA and Pinpoint Media Group recently announced their agreement for commercial representation in which Groupe VIVA will be the exclusive Québec-wide…

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Commentary: What can DOOH learn from Google?

RVue's Jason Kates was a panelist at MediaPost's recent DOOH Forum, and talks here about the discussion.

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Commentary: Top 5 reasons retailers deploy digital signage at the POS

The head of a firm specializing in retail digital signage lists the top reasons for deploying signage at the point of sale.

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ADCENTRICITY takes aim at consumer targeting for DOOH

by Christopher Hall — w, t

ADCENTRICITY is launching "probably the most powerful digital out-of-home targeting solution" in the market.

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Key Systems, signagelive continue integration of DOOH & OOH

April 10, 2011

U.K.-based Key Systems recently announced that it is extending its out-of-home media management software systems platform to include the digital out-of-home…

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Al Barq Digital expands DOOH mall network in UAE

April 3, 2011

United Arab Emirates — Two new properties are being added this quarter to the Al Barq Digital mall network, expanding the regional footprint and putting the…

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GlobalShop: Battery-powered shelf video player

A new video player from InfoShade uses batteries instead of plug-in power, making deployment easier and the player more versatile.

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London Gateway digital sign going up for bid

March 24, 2011

U.K.-based Independent online trading platform MediaEquals is running its first premium media auction, selling exclusive year-long rights to advertise on…

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Three Reasons To Use Software Providers for Digital Signage Content

The expertise of providers tops agencies for efficiency, cost and best use of software.

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Interactive OOH firm inks deal with mall magnates

March 21, 2011

Out-of-home (OOH) interactive media company enVu today announced its exclusive partnership with one of the nation's largest owners and operators of regional…

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Proof-of-Play Provides the Basis of Accountability for Digital Out-of-Home Advertising

Accountability standards help advertisers understand how to buy digital signage ad space and determine the success of a campaign.

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D3 unveils custom LED digital display for new GUESS flagship store

March 2, 2011

D3 LED LLC, a provider of specialized LED (light emitting diode) digital display applications, has created a custom LED digital display for the brand GUESS.

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DPAA adds Akoo, rVue & Wellness Network

March 1, 2011

The Digital Place-based Advertising Association recently announced that rVue Inc., Akoo and The Wellness Network, formerly Interactivation Health Networks…

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