Interactive OOH firm inks deal with mall magnates

March 21, 2011

Out-of-home (OOH) interactive media company enVu today announced its exclusive partnership with one of the nation's largest owners and operators of regional…

Proof-of-Play Provides the Basis of Accountability for Digital Out-of-Home Advertising

Accountability standards help advertisers understand how to buy digital signage ad space and determine the success of a campaign.

D3 unveils custom LED digital display for new GUESS flagship store

March 2, 2011

D3 LED LLC, a provider of specialized LED (light emitting diode) digital display applications, has created a custom LED digital display for the brand GUESS.

DPAA adds Akoo, rVue & Wellness Network

March 1, 2011

The Digital Place-based Advertising Association recently announced that rVue Inc., Akoo and The Wellness Network, formerly Interactivation Health Networks…

Mvix digital signage takes a ride on 'Durango T'

March 1, 2011

In an effort spearheaded by the City of Durango, Colo., and preferred Mvix partner Professional Computer Solutions (PCS), the Durango Transit or "Durango T" is…

DSE: Pay-per-view for DOOH?

by Christopher Hall — w, t

Montreal-based Ayuda Media Systems demos a potential game changer for DOOH advertising at DSE 2011.

DSE: Standards and solutions in digital signage

by Christopher Hall — w, t

Organizations in digital signage are working toward standards for networks, and companies are moving to problem solving for customers.

Farmland Dairies gets slim at the gym with digital signage

February 21, 2011

Health Club Media Network announced today that Farmland Dairies is trying to reach health-conscious consumers in the tri-state area around New York on HCMN's…

ADCENTRICITY: DOOH headed for a collision

by Christopher Hall — w, t

Firm says collision oncoming between DOOH, location-based services, shopper marketing, mobile marketing & social media.

Digital signage and kiosk success goes hand-in-hand for NV3

by Christopher Hall — w, t

NV3, which does both digital signage and kiosks, has seen a 300 percent jump in revenues since 2008.

Vivid digital signage network expands into Atlanta metro

February 9, 2011

Ohio-based digital signage franchisor Vivid Digital Concepts announced today the opening of a new digital signage advertising network in the Atlanta…

Captivate CEO, DPAA chair talks 2010 and the future of DOOH

by Christopher Hall — w, t

Captivate chief looks back at 2010, ahead to 2011, and offers insights for success across the DOOH space.

VW launches powder reports on WSJ Office Network

February 8, 2011

Volkswagen of America in January launched real-time ski reports on the Wall Street Journal Office Network, the network announced today.

AOpen, iSign partner to integrate location-based interactive marketing and digital signage

February 6, 2011

Location-based interactive proximity advertising solutions developer iSIGN Media and digital signage firm AOpen America Inc. have announced they are partnering…

Tune in, turn on: Best Buy's new in-store digital signage ad network

Industry vets Paul Flanigan and Ken Goldberg co-wrote this commentary on a potential game changer for retail DOOH.

Educating The Mobile Industry - Part 2

by Steven Gurley

Digital signage can play a leading role in helping mobile solution providers put "context" into their offerings.  This is the second of three articles to…

ONELAN digital signage powering outdoor LED signs in Switzerland

January 19, 2011

ONELAN recently announced that Switzerland's Spot Werbe AG has opted for ONELAN's Linux-based digital signage to power its digital-signage LED screens used for…

OVAB Europe expands into MENA

January 17, 2011

OVAB, the group established to raise awareness and develop standards for the emerging digital out-of-home (DOOH) advertising industry in Europe, is expanding…

RVue lands equity financing to the tune of $2.6 million

January 4, 2011

Fort Lauderdale, Fla.-based rVue Holdings Inc. today announced that the company has raised approximately $2.6 million in equity financing to continue the…

Video: Samsung lands 100-screen video wall at Las Vegas airport

Samsung recently unveiled a 100-screen video wall in the Las Vegas airport, just ahead of CES 2011.