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Advertising News & Media

French lottery rolling out 4,000 digital signage screens

September 20, 2011

U.K.-based digital out-of-home network owner Amscreen has announced a deal with La Francaise des Jeux, France's national lottery operator, to deploy 4,00…

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GSTV expects $50 million deal to triple its DOOH footprint

by Christopher Hall — writer, self

GSTV programming will be featured on screens integrated into the new fuel dispensers from Wayne.

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Netherlands 3-D DOOH firm makes Deloitte Fast50

September 19, 2011

Netherlands-based 3-D media company Zero Creative announced that it has been listed as one of the 50 fastest growing technology companies of the Netherlands.

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Staying true to your brand

by Matt Schmitt — President & Chief Experience Officer, Reflect Systems

When you create and nurture a brand, our customers are our audience. We tell them a story designed to communicate your value proposition in a way that will…

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OOH agency PosterScope India to expand focus on DOOH

September 18, 2011

According to Best Media Info, Aegis Media Group OOH agency Posterscope recently celebrated three years in India and announced that it would be expanding its…

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'Look, Ma. No glasses' Improved 3-D experiences being tested

September 12, 2011

Shoppers in Ithaca, N.Y., are testing 3DFusion's stereoscopic broadcast quality glasses-free 3D television platform. The company has launched its system as a…

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Kinetic throws Fuel on digital out-of-home fire

by Christopher Hall — w, t

Kinetic's new in-house creative department will focus on DOOH and mobile opportunities and interactivity.

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Chinese mass transit DOOH firm set for $15M share buyback

August 31, 2011

VisionChina Media Inc., one of China's largest digital out-of-home advertising networks on mass transportation systems, announced today that it is seeting…

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Mobile marketing helps advertisers and brands 'close the loop' (Commentary)

Mobile marketing connects advertisers and consumers at home via TV and on the go with DOOH.

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Harrods does DOOH with Harris, NEC

August 30, 2011

World-famous luxury depertment store Harrods announced today that it is set to offer its brands and clients "the very latest in digital media advertising." The…

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Coca-Cola facial recognition kiosk uploads straight to Facebook (Video)

by Christopher Hall — w, t

A digital signage kiosk updates people's Facebook page automatically by recognizing their facial features.

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AAAA CEO to speak at summit for DPAA

August 24, 2011

The Digital Place-based Advertising Association announced today that Nancy Hill, president and CEO of the American Association of Advertising Agencies (4A's)…

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Cisco partners with Singapore theaters for lobby digital signage

August 24, 2011

Cisco recently announced that Shaw Theaters, Singapore's oldest and largest entertainment company, has deployed Cisco Digital Signs at its flagship Shaw…

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Infomercials and Groupon deals on digital out-of-home?

by Christopher Hall — w, t

Ad tech firm rVue expands its direct-response inventory; will this start a new trend in DOOH?

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Clear Channel Airports inks exclusive deal with Sacramento airport

August 21, 2011

Clear Channel Airports and the County of Sacramento in California have entered into a contractual relationship whereby CCA will be the exclusive advertising…

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Akoo joins Apple, Google, more in DDEX

August 17, 2011

Media and technology firm Akoo International announced that it has joined the Digital Data Exchange, a digital media consortium whose board members include…

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Vital Media aims for motorcycle dealer DOOH

August 17, 2011

Digital signage firm Vital Media announced that it has launched website updates that include a new page aimed specifically at motorcycle retailers and…

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DOOH gets its hair did in UK salons

July 26, 2011

U.K.-based salon specialist agency Showreel TV announced today that it has bought digital signage company Simply Media for an undisclosed sum.

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Digital signage going up on Big Blue Buses

July 25, 2011

According to The Argonaut newspaper in Southern California, digital signage could be coming to the sides of Santa Monica public transit buses.

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Digital signage 'Brand Forest' takes Canadian signage award

July 24, 2011

The "Brand Forest" cluster of digital signage displays developed and produced by ADFLOW Networks for Telus Mobility's Toronto flagship store has won the top…

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