BroadSign digital signage SaaS powering Spanish DOOH network

April 26, 2012

BroadSign announced today that AsomaTV, an operator of several digital signage networks in Spain, has deployed BroadSign's software-as-a-service at all…

Is digital place-based slowing down DOOH?

April 23, 2012

According to MediaDailyNews, as we approach the opening of the 2012-13 upfront advertising marketplace, a new study from PQ Media suggests that digital…

NCR helping small banks increase services with kiosks, digital signage

April 20, 2012

NCR Corp. has expanded its suite of digital signage, kiosk and managed services for community banks and the credit union market.

GlobalShop 2012: Rapid Displays debuts gender-, age-tracking solution (Video)

Rapid Displays recently launched its own audience analytics solution for kiosks and digital signage.

Square and Verifone vie for control of NYC taxis

February 21, 2012

The New York Times is reporting the New York City Taxi and Limousine Commission is looking at an option to replace Taxi TVs, the integrated…

Interactive Dove campaign explores beauty on DOOH

The "beauty bar" brand goes digital in London's Victoria Station.

Selling DOOH

by Joe Matriss — Editor, DOOH.com

People do not fully understand the way that advertising influences people. In a gigantic industry, there are endless ways to reach people and make them aware…

Digital signage goes to the movies: Lessons learned

by Christopher Hall — w, t

A cinema chain's digital signage rollout provides lessons for enterprise-level deployments.

Digital signage and the interactive brand (Commentary)

Intel's head of retail and digital signage takes a look ahead at the future of digital signage and interactive branding.

Big East welcomes Memphis with Times Square digital signage

February 10, 2012

According to the Facebook page of the Big East Conference of the NCAA, the collegiate athletics conference welcomed its newest member on huge digital signage…

Timberland brings great outdoors in-store with digital signage (Video)

Timberland aims to "transcend traditional retail models" with new in-store digital signage project.

John Ryan deposits network monitoring system for bank digital signage

February 8, 2012

Retail marketing agency John Ryan recently announced the launch of its digital signage monitoring application designed specifically for banks.

Digital outdoor well suited for small(er) markets

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

Lately I have noticed a digital billboard trend that has pleasantly surprised me: small markets succeeding with digital billboards. It would seem to go against…

BrightSign digital signage players bundled with cloud-based video publishing service

February 7, 2012

BrightSign recently announced that its network-enabled HD210 digital signage players are being deployed by Wovenmedia to deliver its place-based media service…

Indian in-taxi DOOH network lands McDonald's, more big names

February 7, 2012

According to India's BestMediaInfo.com, the recently launched Flo, billed as "India's first in-taxi advertising and entertainment network," has already started…

New DOOH ad-tracking tech from rVue

February 7, 2012

Advertising technology and integrated strategic media services organization rVue Inc., a subsidiary of rVue Holdings Inc., recently announced the launch of…

Times Square digital signage helps launch Wendy's T-shirt campaign

January 31, 2012

During Wendy's investor day in New York City on Monday, the company discussed its plan to focus more strongly on marketing campaigns. At the same time down…

Monster Media and Katy Perry say 'Meow'

January 25, 2012

According to a relase from Monster Media, shoppers at The Grove retail complex in Los Angeles could count on at least one free gift this holiday season — a…

Introduction and call to action

by Joe Matriss — Editor, DOOH.com

This blog post marks the first of our continuing series for DigitalSignageToday from the perspective of our digital out-of-home network, Park Cast.

5 Things: Five reasons networks make the media plan but not the buy

A former ad agency exec talks about making the media buy for DOOH networks.