GoGo Cast DOOH goes social-local with Dingo Mobile deal

July 23, 2012

Digital out-of-home merchandising and content firm GoGo Cast Inc. announced today that it has inked a deal to acquire Toronto, Canada-based Dingo Mobile Inc.…

How to make digital signage pay for itself

by Christopher Hall — w, t

A recent webinar looked at ways to recoup the initial investment from a new technology deployment.

Mall inks digital signage/ATM deal

July 18, 2012

The Genesee Valley Center shopping mall in Flint, Mich., has entered into a five-year agreement with Paramount Management Group to provide ATM banking and…

Interactive touchscreens educate UAE residents about World Expo

June 29, 2012

Digital signage kiosks are helping to educate United Arab Emirates residents about the country's bid to host the World Expo 2020 in Dubai under the theme…

NFC-enabled DOOH columns on the rise in Montreal

June 21, 2012

Astral Out-of-Home, a division of Canadian media firm Astral Media Inc., recently announced that it was deploying a network of NFC-enabled digital signage…

Electric carmaker Tesla continues to drive sales with digital signage showrooms

May 24, 2012

Electric carmaker Tesla Motors recently announced it is growing its network of retail stores across the U.S. in preparation for deliveries of Model S, which…

Change is in the air: NFC is coming (Commentary)

An expert on digital signage and mobile interactivity says the NFC tide is gathering steam.

Branding 'getting sexier by the second' with digital signage (Commentary)

The use of dynamic place-based media is heating up brand activation.

MRI turns c-store coolers into digital signage displays

May 14, 2012

Atlanta-based Manufacturing Resources International announced that it has introduced its first full-size transparent digital LCD door for convenience and…

Fetch! DOOH lets NYC subway station go to the dogs (Video)

Motion-tracking digital signage enables virtual fetch in Columbus Circle subway station.

3D projection tech makes Caesars all fall down (Video)

by Christopher Hall

3D mapping software and projection technology recently turned a Las Vegas casino into a giant DOOH screen.

DOmedia allies with Telmar for DOOH plans/buys

by Christopher Hall — writer, self

A new partnership aims to eliminate inefficiencies in media planning and buying.

DOOH networks in smaller markets

by Joe Matriss — Editor, DOOH.com

Digital out-of-home remains a young advertising medium. Not because the technology or know-how are new, but because DOOH networks are cropping up in places…

BroadSign digital signage SaaS powering Spanish DOOH network

April 26, 2012

BroadSign announced today that AsomaTV, an operator of several digital signage networks in Spain, has deployed BroadSign's software-as-a-service at all…

Is digital place-based slowing down DOOH?

April 23, 2012

According to MediaDailyNews, as we approach the opening of the 2012-13 upfront advertising marketplace, a new study from PQ Media suggests that digital…

NCR helping small banks increase services with kiosks, digital signage

April 20, 2012

NCR Corp. has expanded its suite of digital signage, kiosk and managed services for community banks and the credit union market.

GlobalShop 2012: Rapid Displays debuts gender-, age-tracking solution (Video)

Rapid Displays recently launched its own audience analytics solution for kiosks and digital signage.

Square and Verifone vie for control of NYC taxis

February 21, 2012

The New York Times is reporting the New York City Taxi and Limousine Commission is looking at an option to replace Taxi TVs, the integrated…

Interactive Dove campaign explores beauty on DOOH

The "beauty bar" brand goes digital in London's Victoria Station.

Selling DOOH

by Joe Matriss — Editor, DOOH.com

People do not fully understand the way that advertising influences people. In a gigantic industry, there are endless ways to reach people and make them aware…