Advertising News & Media

Boosting digital returns: What is the optimal number of advertiser slots?

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

As billboard operators convert static faces to digital, a key question is often how best to optimize to the perfect number of advertiser "slots." For someone…

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American Marketing Association, PRI hosting webinar on omnichannel

November 15, 2012

Platt Retail Institute Director and Research Fellow Steven Keith Platt is scheduled to join Rick Chavie, vice president of omni-commerce for hybris software…

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JCDecaux, Clear Channel Outdoor duking it out over digital billboards in Chicago

November 14, 2012

Rival out-of-home titans are fighting over a proposed 20-year digital billboard "monopoly" in Chicago, according to The Chicago Sun-Times.

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GPSS expanding footprint of its sports and rec DOOH network with ScreenScape

November 13, 2012

Alberta, Canada-based GPS Strategies Ltd. today announced they are using digital signage and place-based media software solutions provider ScreenScape to…

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Love it or hate it, Marmite Christmas campaign features interactive DOOH

November 12, 2012

In what digital out-of-home firm Grand Visual is calling "the first ever interactive Christmas lights installation on Oxford Street," food brand Marmite is…

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Hispanic 3D DOOH network nearing 4 million impression mark

November 12, 2012

The Hispanic 3D Ad Network, owned by Los Angeles-based 9D Media, has reached a milestone of delivering 3.7 Million Hispanic Impressions with its network of…

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Toyota DOOH campaign snags top prize at Art of Outdoor competition (Video)

November 8, 2012

London-based agency glue Isobar recently took top honors in the Art Of Outdoor Digital Competition, which rewards innovative and creative work in digital…

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New DOOH network zooming into doctor's offices in Canada

November 7, 2012

Zoom Media Inc. recently announced officially the expansion of its digital network with Zoom MedTV, a digital out-of-home medical network with a presence in…

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DSF, BUNN hosting webcast on best practices for ad-based digital signage networks

November 2, 2012

The Digital Signage Federation, an independent not-for-profit organization serving the digital signage industry, and The BUNN Company are presenting a webinar…

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Scala digital signage motoring down the Autobahn

November 2, 2012

German autobahn services company Autobahn Tank & Rast recently deployed more than 3,000 digital signage screens at its service facilities along the german…

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DOOHgood launches Hurricane Sandy relief effort

October 31, 2012

DOOHgood, an all-volunteer effort to use the promotional muscle of digital signage to do good, has ramped up efforts to help victims of this week's superstorm…

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The missed opportunity cost of NOT having digital signage

by Christopher Hall — w, t

Sometimes it's the little things we don't even think about that could make a big difference in the long-run.

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100 digital billboards could go dark in LA

October 31, 2012

Approximately 100 digital billboards in Los Angeles may soon have to go dark, according to The Los Angeles Times.

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Digital signage brings Facebook into the dentist's office

October 29, 2012

Digital Clinic recently announced Facebook integration for its digital signage system for dental practices. With Facebook integration, Digital Clinic creates…

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Effectively measuring dwell time for DOOH networks

by Joe Matriss — Editor, DOOH.com

When a DOOH network is planning, rolling out, pitching and delivering their content, one piece of information is very important: dwell time. Books have been…

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CETW braces for Hurricane Sandy

by Christopher Hall — writer, self

Despite dire predictions, CETW organizers say the storm will blow into and out of town, and the show will go on as normal.

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DOOH agency inks NFC deal

October 24, 2012

Near field communications marketing platform provider Proxama has established a partnership with digital agency Isobar to deploy NFC-based marketing solutions…

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DPAA says digital place-based ad growth rate outpacing total ad spend

October 19, 2012

The Digital Place-based Advertising Association recently announced that the growth rate for the industry sector was six times that of total measured ad…

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Coke launches dance dance revolution in S. Korea with digital signage kiosk (Video)

by Christopher Hall

Coca-Cola makes pop fans dance for their sodas.

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SoloHealth kiosk rollout creates national DOOH network in pharmacies

October 18, 2012

SoloHealth, a consumer-driven health care technology company, announced today that it is developing what it says is "the nation's largest digital ad platform…

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