Digital signage takes a bite out of the Big Apple

by Christopher Hall — w, t

The digital signage and DOOH industries take Manhattan by storm next week with a full slate of conferences and activities.

Mobile charging station targets trade show attendees

October 12, 2012

Chicago-based Charge Station Inc. announced its latest product, the Power Tower Smart, targeted for use or rent at conferences, meetings and trade shows, where…

Prestone drives new campaign on DOOH with GSTV

October 11, 2012

Gas Station TV, a national digital out-of-home network at the pump, recently announced that it has added antifreeze/coolant brand Prestone to its roster of…

Ho, ho, ho, Green Giant takes to augmented reality to help kids

by Christopher Hall — writer, self

The Jolly Green Giant visited with kids via augmented reality to get them to eat their veggies.

Canadian bars, restaurants get a taste of DOOH

October 3, 2012

Newad Indoor recently announced significant growth in its RestoBars network with several new exclusive agreements with restaurant and bar chains across Canada.

Titan digital signage displays to launch in Vancouver

October 2, 2012

Titan announced that starting in November the company will begin adding eight digital signage display faces around Vancouver, British Columbia.

DOOH a little dance: Britpop princess makes digital signage/mobile move (Video)

by Christopher Hall — writer, self

A record company's interactive digital out-of-home campaign combines digital signage, mobile app and dancing.

The DOOH train's rolling into Boston

September 21, 2012

Boston's South Station, the city's largest train station and intercity bus terminal, will be deploying two large-format digital signage screens for DOOH…

College football powerhouses join collegiate sports DOOH network

September 18, 2012

College Gametime Network, a digital signage media platform focused on the in-game experience for the collegiate sports market, recently announced the…

Volvo takes DOOH out for a spin

The automaker launched a new model with help from an interactive digital out-of-home campaign in the U.K.

Are we there yet? What's taking digital signage so long? (Commentary)

An expert on interactive technologies looks back at factors that slowed the adoption of digital signage.

Meridian launches interactive digital signage kiosk solution

September 17, 2012

Self-service kiosk firm Meridian has launched a new interactive digital signage kiosk solution and powered the solution with their proprietary software…

The Screen to look back at Olympic DOOH medalists

September 14, 2012

U.K. digital signage association The Screen is set to look back at the digital out-of-home medal winners from this year's London Olympics, according to an…

Harris providing DOOH solution for UK's first urban cable car

September 12, 2012

Passengers using the Emirates Air Line, the U.K.'s first urban cable car in London's docklands, are being kept informed and entertained via Harris Corp.

DPAA announces lineup for fifth-annual Digital Media Summit

September 11, 2012

The Digital Place-based Advertising Association has announced that Alan Schulman, chief creative officer for SapientNitro, will keynote the association's…

Coke rolling out digital signage, free Wi-Fi in Oz

September 4, 2012

Coca-Cola in Australia has inked a digital signage deal that also provides Coke drinkers with free Wi-Fi, according to ZDNet.

OZ office tower joins DOOH network

August 30, 2012

Australian digital-out-of-home advertising firm Inlink has announce the completion of digital signage screen installations at Brisbane, Australia's 111 Eagle…

Shanghai digital billboards feature 'tweets' from Chinese Olympians

August 15, 2012

According to AdAge.com, several digital billboards in Shanghai are featuring social media posts from Chinese Olympic athletes in an effort to garner more…

DPAA study: More dollars to DOOH

August 13, 2012

A new survey of strategic media planners conducted by the Digital Place-based Advertising Association shows a significant increase in the percentage of…

NY airport inks 'Titan-ic' DOOH deal

August 7, 2012

Out-of-home advertising and media firm Titan has been awarded a five-year contract for the exclusive right to sell advertising in Westchester County (N.Y.…