Advertising News & Media
New DOOH network zooming into doctor's offices in Canada
November 7, 2012
Zoom Media Inc. recently announced officially the expansion of its digital network with Zoom MedTV, a digital out-of-home medical network with a presence in…
read nowDSF, BUNN hosting webcast on best practices for ad-based digital signage networks
November 2, 2012
The Digital Signage Federation, an independent not-for-profit organization serving the digital signage industry, and The BUNN Company are presenting a webinar…
read nowScala digital signage motoring down the Autobahn
November 2, 2012
German autobahn services company Autobahn Tank & Rast recently deployed more than 3,000 digital signage screens at its service facilities along the german…
read nowDOOHgood launches Hurricane Sandy relief effort
October 31, 2012
DOOHgood, an all-volunteer effort to use the promotional muscle of digital signage to do good, has ramped up efforts to help victims of this week's superstorm…
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The missed opportunity cost of NOT having digital signage
by Christopher Hall — w, t
Sometimes it's the little things we don't even think about that could make a big difference in the long-run.
read now100 digital billboards could go dark in LA
October 31, 2012
Approximately 100 digital billboards in Los Angeles may soon have to go dark, according to The Los Angeles Times.
read nowDigital signage brings Facebook into the dentist's office
October 29, 2012
Digital Clinic recently announced Facebook integration for its digital signage system for dental practices. With Facebook integration, Digital Clinic creates…
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Effectively measuring dwell time for DOOH networks
by Joe Matriss — Editor, DOOH.com
When a DOOH network is planning, rolling out, pitching and delivering their content, one piece of information is very important: dwell time. Books have been…
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CETW braces for Hurricane Sandy
by Christopher Hall — writer, self
Despite dire predictions, CETW organizers say the storm will blow into and out of town, and the show will go on as normal.
read nowDOOH agency inks NFC deal
October 24, 2012
Near field communications marketing platform provider Proxama has established a partnership with digital agency Isobar to deploy NFC-based marketing solutions…
read nowDPAA says digital place-based ad growth rate outpacing total ad spend
October 19, 2012
The Digital Place-based Advertising Association recently announced that the growth rate for the industry sector was six times that of total measured ad…
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Coke launches dance dance revolution in S. Korea with digital signage kiosk (Video)
Coca-Cola makes pop fans dance for their sodas.
read nowSoloHealth kiosk rollout creates national DOOH network in pharmacies
October 18, 2012
SoloHealth, a consumer-driven health care technology company, announced today that it is developing what it says is "the nation's largest digital ad platform…
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Digital signage takes a bite out of the Big Apple
by Christopher Hall — w, t
The digital signage and DOOH industries take Manhattan by storm next week with a full slate of conferences and activities.
read nowMobile charging station targets trade show attendees
October 12, 2012
Chicago-based Charge Station Inc. announced its latest product, the Power Tower Smart, targeted for use or rent at conferences, meetings and trade shows, where…
read nowPrestone drives new campaign on DOOH with GSTV
October 11, 2012
Gas Station TV, a national digital out-of-home network at the pump, recently announced that it has added antifreeze/coolant brand Prestone to its roster of…
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Ho, ho, ho, Green Giant takes to augmented reality to help kids
by Christopher Hall — writer, self
The Jolly Green Giant visited with kids via augmented reality to get them to eat their veggies.
read nowCanadian bars, restaurants get a taste of DOOH
October 3, 2012
Newad Indoor recently announced significant growth in its RestoBars network with several new exclusive agreements with restaurant and bar chains across Canada.
read nowTitan digital signage displays to launch in Vancouver
October 2, 2012
Titan announced that starting in November the company will begin adding eight digital signage display faces around Vancouver, British Columbia.
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DOOH a little dance: Britpop princess makes digital signage/mobile move (Video)
by Christopher Hall — writer, self
A record company's interactive digital out-of-home campaign combines digital signage, mobile app and dancing.
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