Advertising News & Media

HD proliferation driving new opportunities in digital signage

by Jeff Hastings — CEO, BrightSign

Those of us in the digital signage industry — systems integrators, installers and manufacturers alike — are always on the lookout for new markets ... emerging…

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Taco Bell turns to digital billboards for Cool Ranch Doritos Locos Taco launch

April 23, 2013

When Taco Bell launched its Cool Ranch Doritos Locos Tacos in March, word spread quickly via the brand's use of a social media-to-digital billboard.

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RMG Networks completes Symon acquisition

April 22, 2013

With its acquisition of Symon Communications, a global provider of intelligent visual communications, RMG Networks now claims more than 7,500 customers…

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Boston bombing manhunt unfolds on digital billboards

by Christopher Hall

Digital billboards in Boston playing a key role in keeping the public informed in a time of crisis.

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AV fortune-teller calls digital signage 'Holy Grail' opportunity (Video)

by Christopher Hall — w, t

A/V industry expert Gary Kayye says digital signage is the future for advertisers and A/V pros alike.

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Nike outdoor campaign in Amsterdam features 3D holographic digital signage

April 14, 2013

To promote a sneaker with the model name Free, Nike has launched a holographic outdoor advertising campaign in Amsterdam.

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Wireless Ronin partners with Delphi for QSR, gas pump digital signage

April 11, 2013

Marketing technologies solutions provider Wireless Ronin Technologies Inc. and outdoor, LCD-based digital signage display systems manufacturer Delphi Display…

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Signbox partners with Intel on cinema digital signage project

April 10, 2013

Signbox Microsystems, an Asian digital signage solution provider, has partnered with Intel Corp. to bring scalability to Golden Village Cinemas' digital…

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VSI interface automates video ads for digital signage

April 3, 2013

Visible Spectrum Inc., which provides a Web-based cloud platform for creating custom HD video for digital platforms such as digital signage, is developing new…

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Arsenal takes aim at US market with new marketing director

April 2, 2013

Digital creative agency Arsenal Media has formally expanded from its Canadian base to the United States with the appointment of media veteran Art Williams as…

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Clear Channel Outdoor UK raises DOOH towers on London's M4

April 2, 2013

Transport for London, Clear Channel U.K. and Wildstone have announced the launch of "The Chiswick Towers," two digital billboard towers along the London M…

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Magnetic 3D, Mowalla form new JV for 3D DOOH

April 1, 2013

Magnetic 3D, a provider of autostereoscopic, "glasses-free" 3D displays and digital signage solutions, recently announced the official launch of a new…

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Digital signage tees off at golf courses in Canada

March 22, 2013

Montreal-based turnkey digital signage solution developer iGotcha Media recently announced the expansion of its iGotcha Golf Network through an alliance with…

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3M posts digital signage 'Virtual Presenter' at SXSW (Video)

by Christopher Hall — w, t

3M's business development manager talks about the company's new virtual avatar for digital merchandising.

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Optometrists taking a look at digital signage?

March 21, 2013

InfoSign Media, a visual communications company specializing in creating customizable, educational digital media content and the supporting networks for…

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Digital signage set to flood NYC Transit

by Christopher Hall — w, t

As NYC readies a second phase pilot of digital signage wayfinding kiosks, MTA talks lessons learned, potential major RFP.

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Beer, donuts and digital billboard advertising

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

Flat. Stale. Boring. No, I am not talking about the beer and donuts. But, could these words apply to digital billboard advertising? In fact, these words are…

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DPAA head steps down, joins DOOH network

March 15, 2013

The Digital Place-based Advertising Association recently announcedthat organization president and CEO Susan Danaher has informed the DPAA's board of…

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In-mall DOOH network bites on NFC

March 11, 2013

In-mall digital advertising network owner Adspace Digital Mall Network today announced that the company is collaborating with mobile-marketing solutions…

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DSE13: A final digital signage 8

by Christopher Hall

Here are eight key takeaways from this year's Digital Signage Expo in Las Vegas.

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