Digital place-based advertising on cusp of financial and creative growth

Digital Signage Today takes the pulse of state of digital signage advertising, and the results are promising.

Clear Channel Outdoor launches DOOH social media contest at Ad Week

September 24, 2013

Clear Channel Outdoor is working with Advertising Week to promote social media discussion at its 10th Anniversary event by sponsoring a digital…

DOOH campaign launched by OAAA, Aerva, Clear Channel Outdoor for Ad Week 10th anniversary

September 19, 2013

The Outdoor Advertising Association of America, Aerva, Clear Channel Outdoor and others are supporting a novel #EverywhereUR digital out-of-home campaign…

Daytime TV star Cat Greenleaf to open DPAA Summit

September 12, 2013

The Digital Place-based Advertising Association will kick off its sixth annual Summit on Oct. 22 with an appearance by celebrity journalist Cat Greenleaf, host…

Land Rover sounds out 'test drives' on digital signage with Grand Visual

September 12, 2013

Land Rover is promoting the all-new Range Rover Sport with a special-build digital out-of-home campaign in U.K. airports featuring an accelerator pedal,…

Mini drivers take a spin on DOOH

by Christopher Hall — w, t

Digital signage billboards in London featured bespoke content aimed at Mini drivers in a novel integrated campaign.

Uptick in digital video spending a good omen for digital signage

by Matt Deaton — Marketing Manager, Codigo

According to an article written by eMarketer, "Video is the fastest-growing digital ad format; eMarketer expects U.S. digital video ad spend to rise by 41.…

Buckeye State test driving rest-stop digital signage

Ohio Department of Transportation turning to digital signage kiosks in rest areas to raise revenue.

DSF to host networking event for #DpbMedia Week

August 26, 2013

The Digital Signage Federation announced it will host a networking "open house" Wednesday Oct. 23, in New York City's Times Square in support of #DpbMedia Week.

Digital billboard solicits 'Happy Birthday' calls for Florida mom

August 26, 2013

A Boca Raton, Fla., woman helped her mom celebrate her 60th birthday with help from a Clear Channel Outdoor digital billboard, according to Good Morning…

Aerva powering global Display Points digital signage network

August 21, 2013

International Display Advertising Inc. announced today that Display Points and International Display Advertising have signed an exclusive agreement with…

DPAA Summit taking 'Video Everywhere' to NYC

August 20, 2013

The Digital Place-based Advertising Association recently announced that the theme for its sixth annual Summit on Oct. 22 will be "Video Everywhere."

BrightSign powers Western Union digital signage in Germany, Austria

August 16, 2013

Western Union International Bank GmbH is using 58 BrightSign XD solid-state digital signage players in its 40 German and Austrian branches, according to a…

Marketing firm acquires digital signage ad network

August 15, 2013

W Technologies Inc. recently completed a transaction to acquire all of the issued and outstanding stock of digital signage advertising firm AdMedia Group…

Is Apple iOS 7 the angel of death for NFC?

by Steven Gurley

Many have branded Apple's iOS 7 the harbinger of death for near-field communications, a.k.a., NFC. Although iOS 7's Airdrop feature is a really intriguing…

5 for 5: Key takeaways from July's top 5 most-read stories

Key lessons gleaned from the digital signage stories readers were most interested in during the month of July.

New wireless charging kiosk includes digital signage for ads

August 9, 2013

ChargeAll, a manufacturer of public phone-charging stations, today announced the release of what it is calling the "world's first Qi inductive wireless…

Titan snags DOOH deal, to spend $750k on digital signage at NC airport

August 7, 2013

Transit advertising company Titan announced it has been awarded the advertising contract for Charlotte Douglas International Airport in Charlotte, N.C., and…

Creating a transparent display experience

by Jim Stoklosa — Director of Digital Signage, InReality

Ever since the invention of television back in the 1920's, the images displayed on a TV or, more recently, a computer screen could not be mixed with actual 3D…

Digital billboards here to save the day (Commentary)

They may not be able to get your cat out of a tree, but digital billboards are taking on a superheroic role across the U.S.