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Advertising News & Media

Digital signage helps Santa (and WestJet) deliver 'Christmas Miracle'

The Canadian airline helped deliver Christmas surprises to travelers with the help of an interactive digital display.

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Wireless Ronin inks half-million dollar automotive digital signage deal

December 11, 2013

Digital marketing technologies solutions provider Wireless Ronin Technologies Inc. announced it has received a purchase order valued at $518,400 from an…

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What does and doesn't work in DOOH

A longstanding observer and participant in the digital signage industry takes it back to the basics.

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Roman airports landing on DOOH

December 6, 2013

Aeroporti di Roma has entered into a partnership with Clear Channel Outdoor to exclusively operate airport advertising space in Rome's two airports, Rome…

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French realtors turn to digital signage

December 5, 2013

France's Laforêt real estate network is making available to its 750 agency locations a dynamic digital signage solution designed by Mood Media Corp. to engage…

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Domino's #lookdown delivers digital signage spoof of BA's #lookup

by Christopher Hall

Digital billboard ads respond to jets flying overhead, and delivery drivers below.

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Montreal gets on the bus with digital signage

Gesture-interactive digital signage brings new level of engagement to advertisers on Montreal bus shelters.

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F1 revs up digital signage at US Grand Prix

Formula One fan festival in Austin, Texas, engaged fans with digital signage, and also raised awareness for typhoon relief.

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CA high school deploys video scoreboard

November 22, 2013

Rocklin High School, near Sacramento, Calif., is sporting a new state-of-the-art scoreboard with a digital video screen in its sports stadium, thanks to the…

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British Airways digital billboards interact with jets flying overhead

November 20, 2013

British Airways has a new digital billboard campaign that "interacts" with jets flying overhead, according to MarketingWeek.

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US-based DOOH health network spreads the message in Europe

November 20, 2013

Last week in Hamburg, Germany, Health Media Network COO Larry Newman was the featured keynote speaker at the BroadSign Executive Forum: Healthcare, a…

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Pets featured on Philly digital billboards

November 20, 2013

Philadelphia digital billboards recently featured pet patients from a local veterinary hospital as part of a promotional campaign and contest, according to CBS…

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Can ad-funded digital signage survive the mobile onslaught?

by Steven Gurley

In 2010, I wrote a white paper entitled "Ad Funded Digital Signage: Is There A Future In It?" That paper discussed how Apple's 2008 launch of the iPhone 3G and…

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Canadian outdoor firm takes on climate change on digital signage

November 15, 2013

Canadian out-of-home company Pattison Outdoor Advertising is turning its digtial signage and digital out-of-home screens over to the issue of climate change.

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Print signage fail: Why digital is better

by Laura Miller — Director of Marketing, Kioware

Mega beverage brand. Extremely poor font choice.

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STRATACACHE acquires lottery and casino signage vendor Carmanah Signs

November 12, 2013

Dayton, Ohio-based STRATACACHE, a provider of digital signage, content distribution and enterprise video acceleration technologies, today announced its…

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Give your advertising the touch of success

by David Little — Director of Marketing, Keywest Technology

While digital technologies threaten the effectiveness of television advertising, interactive digital signage can amplify the impact of your marketing message.

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Media Week 2013 reflects appeal of digital signage, Pt. II

Digital signage and digital place-based media expert looks back at this year's Media Week in New York City.

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Digital signage kiosks answer Obamacare questions

Health assessment screens also educating consumers about the Affordable Care Act Health Insurance Marketplace.

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Media Week 2013 reflects appeal of digital signage, Pt. I

Digital signage and digital place-based media expert looks back at this year's Media Week in New York City.

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