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Advertising News & Media

Korean Air lands on Madison Ave. with digital signage video wall

December 30, 2013

To entice demanding business travelers with a new luxury flying experience, Korean Air has touched down on Madison Avenue with an immersive, interactive video…

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Digital signage health kiosk tops 40M engagements

December 27, 2013

Health care technology company SoloHealth recently announced that its SoloHealth Station consumer health-and-wellness kiosk has surpassed the 40-million mark…

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Super Bowl could spike DOOH

December 26, 2013

This year it's not just the ads on TV that are going to be big news around the Super Bowl. With this year's NFL championship being played just outside of the…

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Burberry tries on digital signage in the UK, joins the Piccadilly Circus

December 26, 2013

Burberry has opened a new retail concept in London's Covent Garden that tries on digital signage for size, according to Marketing magazine. The brand also was…

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Heineken puts karaoke Christmas carolers on DOOH

Hidden cameras and digital signage screens combine for a Christmas caroling prank for the holidays.

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J.D. Power automotive study will add digital place-based venues

December 20, 2013

J.D. Power will begin including a digital place-based media viewing question in its bi-annual Automotive Media and Marketing Report, the Digital Place-based…

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Outdoor media companies bringing mobile to DOOH

December 18, 2013

Mobile-marketing solutions provider Blue Bite recently announced new rollouts with three outdoor media companies — Vector Media, Cinema Scene Marketing and…

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Digital signage helps Santa (and WestJet) deliver 'Christmas Miracle'

The Canadian airline helped deliver Christmas surprises to travelers with the help of an interactive digital display.

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Wireless Ronin inks half-million dollar automotive digital signage deal

December 11, 2013

Digital marketing technologies solutions provider Wireless Ronin Technologies Inc. announced it has received a purchase order valued at $518,400 from an…

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What does and doesn't work in DOOH

A longstanding observer and participant in the digital signage industry takes it back to the basics.

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Roman airports landing on DOOH

December 6, 2013

Aeroporti di Roma has entered into a partnership with Clear Channel Outdoor to exclusively operate airport advertising space in Rome's two airports, Rome…

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French realtors turn to digital signage

December 5, 2013

France's Laforêt real estate network is making available to its 750 agency locations a dynamic digital signage solution designed by Mood Media Corp. to engage…

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Domino's #lookdown delivers digital signage spoof of BA's #lookup

by Christopher Hall

Digital billboard ads respond to jets flying overhead, and delivery drivers below.

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Montreal gets on the bus with digital signage

Gesture-interactive digital signage brings new level of engagement to advertisers on Montreal bus shelters.

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F1 revs up digital signage at US Grand Prix

Formula One fan festival in Austin, Texas, engaged fans with digital signage, and also raised awareness for typhoon relief.

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CA high school deploys video scoreboard

November 22, 2013

Rocklin High School, near Sacramento, Calif., is sporting a new state-of-the-art scoreboard with a digital video screen in its sports stadium, thanks to the…

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British Airways digital billboards interact with jets flying overhead

November 20, 2013

British Airways has a new digital billboard campaign that "interacts" with jets flying overhead, according to MarketingWeek.

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US-based DOOH health network spreads the message in Europe

November 20, 2013

Last week in Hamburg, Germany, Health Media Network COO Larry Newman was the featured keynote speaker at the BroadSign Executive Forum: Healthcare, a…

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Pets featured on Philly digital billboards

November 20, 2013

Philadelphia digital billboards recently featured pet patients from a local veterinary hospital as part of a promotional campaign and contest, according to CBS…

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Can ad-funded digital signage survive the mobile onslaught?

by Steven Gurley

In 2010, I wrote a white paper entitled "Ad Funded Digital Signage: Is There A Future In It?" That paper discussed how Apple's 2008 launch of the iPhone 3G and…

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