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Advertising News & Media

Canadian theater chain trying to buy digital signage networks company

July 17, 2013

Toronto-based Cineplex Inc. today announced its offer to purchase EK3 Technologies Inc., a London, Ontario-based, digital signage and in-store digital…

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Indian grocery cooking with digital signage menu boards

Indian grocer alerts shoppers to his fast food options with digital signage.

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GoGo Cast launches new digital signage offering

July 15, 2013

GoGo Cast Inc., a global provider of dynamic content and digital merchandising in the place-based digital out-of-home space, announced today that it has…

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Digital signage celebrates Independence Day (Video)

by Christopher Hall

Digital billboards across the country led viewers in refrains of 'The Star-Spangled Banner' over the holiday weekend.

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3D digital signage firm nabs former Dentsu COO as CMO, head of 3D DOOH subsidiary

July 3, 2013

Magnetic 3D, provider of autostereoscopic, "glasses-free" 3D displays and digital signage solutions, recently announced the appointment of Vincent Legg as…

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Esurance sponsoring digital signage social media wall at this year's US Open

July 2, 2013

The United States Tennis Association announced today that Esurance, the direct-to-consumer car insurance company, has extended and expanded its sponsorship…

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Mobile-controlled Minions drive DOOH campaign for 'Despicable Me 2' (Video)

Digital signage and mobile combine for toe-tapping ad campaign ahead of movie release.

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Clear Channel study: DOOH wastage runs to $2.3B

June 19, 2013

Digital out-of-home campaigns that fail to utilize the unique features offered by the digital signage medium represent a lost opportunity to the global…

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Clear Channel Airports lands digital signage deal at SFO

June 18, 2013

Clear Channel Airports, a division of Clear Channel Outdoor, recently announced its selection by San Francisco International Airport to…

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Worldwide Energy gets into signage, digital signage

June 17, 2013

Furthering what it calls its mission to deliver comprehensive energy-saving solutions, Worldwide Energy has formed Odegard Sign & Lighting LLC to operate a…

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Pepsi Like Machine trades soda for Facebook 'likes' (Video)

by Christopher Hall — w, t

Pepsi blends digital signage and social media for branding, and for targeted customer data gathering.

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UK's LoveContent DOOH awards taking submissions

June 6, 2013

The U.K.-based creative showcase for the digital out-of-home industry, LoveContent, has today announced its 2013 Showcase and Awards program. Working in…

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BroadSign nabs DOOH deal with oOh!

June 6, 2013

Australian digital out-of-home advertising company oOh! Media has completed the conversion of its digital signs to BroadSign International LLC's software…

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NFL's Jacksonville Jaguars taking fan competition to digital billboards

June 3, 2013

Fans of the Jacksonville Jaguars will have the chance to appear on digital billboards throughout jacksonville, Fla., as part of the team's latest advertising…

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How digital signage drives sales in auto dealerships

by Christopher Hall — w, t

Sales lift, defensive marketing and wow factor are just some of the benefits of digital signage for auto dealers.

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ABC inks massive digital signage deal

May 30, 2013

ABC Regional Sports & Entertainment Sales, a division of ABC National Television Sales Inc., and Branded Cities Network, a division of Phoenix-based EL…

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Clorox cleans up on digital signage

May 29, 2013

Clorox, in collaboration with Titan Canada, recently used the large scale digital signage display at Toronto's Yonge & Dundas Square as part of a two-day…

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JCDecaux deploys 50-ft DOOH sign at JFK

May 29, 2013

Global outdoor advertising company JCDecaux unveiled what it says is "the largest digital advertising sign at JFK, Terminal 8." The digital signage…

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Twitter and DOOH campaign for Int'l Missing Children's Day

May 28, 2013

The outdoor media industry in the U.K. joined the charity Missing People in harnessing the power of Twitter in a dynamic digital out-of-home campaign for…

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Volvic gamifies new product launch with digital signage video wall

May 24, 2013

U.K.-based shopping mall OOH media owner Limited Space has partnered with Volvic for the launch of the mineral water and juice bottler's new "Juiced" range…

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