Clear Channel study: DOOH wastage runs to $2.3B

June 19, 2013

Digital out-of-home campaigns that fail to utilize the unique features offered by the digital signage medium represent a lost opportunity to the global…

Clear Channel Airports lands digital signage deal at SFO

June 18, 2013

Clear Channel Airports, a division of Clear Channel Outdoor, recently announced its selection by San Francisco International Airport to…

Worldwide Energy gets into signage, digital signage

June 17, 2013

Furthering what it calls its mission to deliver comprehensive energy-saving solutions, Worldwide Energy has formed Odegard Sign & Lighting LLC to operate a…

Pepsi Like Machine trades soda for Facebook 'likes' (Video)

by Christopher Hall — w, t

Pepsi blends digital signage and social media for branding, and for targeted customer data gathering.

UK's LoveContent DOOH awards taking submissions

June 6, 2013

The U.K.-based creative showcase for the digital out-of-home industry, LoveContent, has today announced its 2013 Showcase and Awards program. Working in…

BroadSign nabs DOOH deal with oOh!

June 6, 2013

Australian digital out-of-home advertising company oOh! Media has completed the conversion of its digital signs to BroadSign International LLC's software…

NFL's Jacksonville Jaguars taking fan competition to digital billboards

June 3, 2013

Fans of the Jacksonville Jaguars will have the chance to appear on digital billboards throughout jacksonville, Fla., as part of the team's latest advertising…

How digital signage drives sales in auto dealerships

by Christopher Hall — w, t

Sales lift, defensive marketing and wow factor are just some of the benefits of digital signage for auto dealers.

ABC inks massive digital signage deal

May 30, 2013

ABC Regional Sports & Entertainment Sales, a division of ABC National Television Sales Inc., and Branded Cities Network, a division of Phoenix-based EL…

Clorox cleans up on digital signage

May 29, 2013

Clorox, in collaboration with Titan Canada, recently used the large scale digital signage display at Toronto's Yonge & Dundas Square as part of a two-day…

JCDecaux deploys 50-ft DOOH sign at JFK

May 29, 2013

Global outdoor advertising company JCDecaux unveiled what it says is "the largest digital advertising sign at JFK, Terminal 8." The digital signage…

Twitter and DOOH campaign for Int'l Missing Children's Day

May 28, 2013

The outdoor media industry in the U.K. joined the charity Missing People in harnessing the power of Twitter in a dynamic digital out-of-home campaign for…

Volvic gamifies new product launch with digital signage video wall

May 24, 2013

U.K.-based shopping mall OOH media owner Limited Space has partnered with Volvic for the launch of the mineral water and juice bottler's new "Juiced" range…

Stuffed animal maker Hansa launches Plush-TV digital signage network

May 23, 2013

Stuffed animal maker Hansa North America today announced the launch of their new Plush-TV digital signage channel to its 900-plus retail dealers in the U.S.

Clear Channel Airports lands DOOH deal for Chicago's Midway and O'Hare

May 22, 2013

Chicago's City Council recently voted to award Clear Channel Airports a new five-year contract with five one-year extension options to provide…

DPAA names new president and CEO

May 21, 2013

The Digital Place-based Advertising Association announced today that former Cablevision, NBA and USA Networks executive Barry Frey has been hired as the…

ZetaDisplay digital signage powering POP marketing for international tire chain

May 21, 2013

Sweden-based ZetaDisplay announced it has begun cooperation with international chain Vianor to supply its digital signage media platform, delivering a…

Digital signage firm BroadSign joins OAAA

May 20, 2013

BroadSign International LLC, provider of digital signage software and services, recently announced it has joined the ranks of the Outdoor Advertising…

Blinded by science: Brain scans show power of digital out-of-home

A neuroscientific study of emotional responses to outdoor advertising validates the medium's impact and engagement.

Dot2Dot does DOOH for OAAA/TAB

May 16, 2013

Dot2Dot Communications, provider of media management software Ad Manager and Canadian sole distributor for Scala digital signage software, said it has pulled…