Digital signage goes to the movies: Lessons learned

by Christopher Hall — w, t

A cinema chain's digital signage rollout provides lessons for enterprise-level deployments.

Digital signage and the interactive brand (Commentary)

Intel's head of retail and digital signage takes a look ahead at the future of digital signage and interactive branding.

Big East welcomes Memphis with Times Square digital signage

February 10, 2012

According to the Facebook page of the Big East Conference of the NCAA, the collegiate athletics conference welcomed its newest member on huge digital signage…

Timberland brings great outdoors in-store with digital signage (Video)

Timberland aims to "transcend traditional retail models" with new in-store digital signage project.

John Ryan deposits network monitoring system for bank digital signage

February 8, 2012

Retail marketing agency John Ryan recently announced the launch of its digital signage monitoring application designed specifically for banks.

Digital outdoor well suited for small(er) markets

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

Lately I have noticed a digital billboard trend that has pleasantly surprised me: small markets succeeding with digital billboards. It would seem to go against…

BrightSign digital signage players bundled with cloud-based video publishing service

February 7, 2012

BrightSign recently announced that its network-enabled HD210 digital signage players are being deployed by Wovenmedia to deliver its place-based media service…

Indian in-taxi DOOH network lands McDonald's, more big names

February 7, 2012

According to India's BestMediaInfo.com, the recently launched Flo, billed as "India's first in-taxi advertising and entertainment network," has already started…

New DOOH ad-tracking tech from rVue

February 7, 2012

Advertising technology and integrated strategic media services organization rVue Inc., a subsidiary of rVue Holdings Inc., recently announced the launch of…

Times Square digital signage helps launch Wendy's T-shirt campaign

January 31, 2012

During Wendy's investor day in New York City on Monday, the company discussed its plan to focus more strongly on marketing campaigns. At the same time down…

Monster Media and Katy Perry say 'Meow'

January 25, 2012

According to a relase from Monster Media, shoppers at The Grove retail complex in Los Angeles could count on at least one free gift this holiday season — a…

Introduction and call to action

by Joe Matriss — Editor, DOOH.com

This blog post marks the first of our continuing series for DigitalSignageToday from the perspective of our digital out-of-home network, Park Cast.

5 Things: Five reasons networks make the media plan but not the buy

A former ad agency exec talks about making the media buy for DOOH networks.

Scala intros new interactive screen control solution at ISE

January 18, 2012

Scala Inc. announced today that it will debut a new interactive screen communication solution at Integrated Solutions Europe 2012 later this month.

PRN, indoorDIRECT launch JV to increase QSR DOOH footprint

January 16, 2012

Premier Retail Networks LLC, a Technicolor company and global provider of digital place-based media services, and indoorDIRECT Inc., owner of The Restaurant…

STRATACACHE exhibits Digital@Retail digital signage solution @ NRF Big Show

January 15, 2012

Digital signage technology firm STRATACACHE is exhibiting its latest Digital@Retail experiences that digitally connect customers to brands at the National…

DOOH-mobile network upgrade for Mac's Milk & City of Calgary

January 12, 2012

Multiplatform advertising solution firm iSIGN Media Solutions Inc. today announced an update to its digital signage networks located in the Mac's Milk chain of…

Virtual Assistant firm Lawrence rebrands as Tensator

January 9, 2012

Lawrence, a Tensator Group Company and the U.S. headquarters for its parent company, has announced that it will officially rebrand as Tensator, …

Vending machine 2.0 serves up snacks and personalized digital signage ads (Video)

by Christopher Hall — w, t

A digital signage advertising and vending kiosk uses Intel's AIMS analytics to target ads and offerings to consumers.

Pennsylvania airport to offer self-service options, new digital signage displays

December 14, 2011

As part of its deal renewal with airport marketing company Clear Channel Airports, Harrisburg International Airport in Pennsylvania will soon have a variety…