Advertising News & Media

The importance of hyper-relevance: Seasonal messaging

by Ben Stagg — CTO, Vital Media, Inc

Digital signage is the perfect venue for hyper-relevant, constantly updated messages so, how do you pass the relevance test?

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GoGo Cast digital signage to go go Lotto

October 10, 2011

GoGo Cast Inc., a global provider of retail digital signage, merchandising and branded content, today announced a seven-year agreement with lottery technology…

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Canadian out-of-home firm announces DOOH growth spurt

October 10, 2011

Toronto-based Newad Indoor today announced a major growth in its digital out-of-home offering due to the addition of 700 LCD screens in 140 bars and…

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DSF sponsoring webinar on facial recognition in digital signage

October 10, 2011

According to the Digital Signage Federation, last month both Kraft and Adidas announced plans to incorporate facial recognition into their digital out-of-home…

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22 million digital signs by 2015

by Jose Avalos — director, retail & digital signage, intel

Getting a handle on the real size of the digital signage (DS) industry is a challenge. Most analysts focus on specific geographic areas or niche sectors…

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Canadian out-of-home firm integrating NFC for mobile interaction

October 5, 2011

Canadian indoor advertising firm Newad has announced that it will begin integrating NFC (near field communication) technology into its digital out-of-home and…

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Screenmedia expo '12 call for speakers now open

October 5, 2011

The seventh consecutive Screenmedia expo trade show for all screenmedia technologies and applications will be held May 16-17, 2012, again at Earls Court…

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Colleges using NV3 phone-charging kiosks

October 3, 2011

Auburn University, the University of Alaska, the University of Miami and Towson University have each deployed NV3 Technologies cellphone- and tablet-charging…

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B2C to B2Me: MediaTile launching HumanKiosk (Video)

by Christopher Hall — writer, self

Cellular digital signage specialists MediaTile will announce the commercial launch of the HumanKiosk digital signage solution later this week.

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Watch DOOH on TV (Video)

by Christopher Hall — writer, self

Domino's and Verizon are using digital signage in their latest ad campaigns.

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DOOH firm rVue inks deal with OOH firm Billups Worldwide

September 29, 2011

Digital out-of-home platform firm rVue Inc. recently announced a strategic partnership with Billups Worldwide, an independent out-of-home media communications…

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DPAA says ad growth soaring

September 27, 2011

The Digital Place-based Advertising Association (DPAA) announced today that growth rates for the industry sector remained strong during the first half of 2011…

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ISIGN on target with purchase of Pinpoint Media

September 27, 2011

Location-based interactive proximity advertising solutions firm iSIGN Media Solutions Inc. today announced that it has signed a purchase-and-sale agreement for…

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Digital signage cheers new TD Canada Trust 'Bravo Branch' concept

September 27, 2011

Edmonton, Alberta, Canada — TD Canada Trust recently announced the grand opening of a new concept branch located in Edmonton's Southgate Mall that includes…

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Digital signage ROI coming up roses

by Christopher Hall — writer, self

The home of the NBA's Portland Trailblazers provides a good example of both hard and soft ROIs.

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Eyeris TV DOOH network wins Florida Business Expo award

September 26, 2011

Eyeris TV franchise recently announced that it had been named the 2011 recipient of the Innovation And Technology Award presented by the Florida Business Expo…

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ONELAN powering healthcare digital signage network in the UK

September 26, 2011

ONELAN digital signage technology is powering NHS Rotherham's QTV service, a television network that distributes health information to digital display screens…

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DPAA announces Shirky as keynote speaker for 4th annual Digital Media Summit

September 25, 2011

The Digital Place-based Advertising Association (DPAA) recently announced that Clay Shirky, a prominent thought leader on the social and economic impact of…

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Parking & transit DOOH network signs agency deal

September 25, 2011

Park Cast Network, a digital out-of-home advertising network with displays in parking garages and transit centers across top DMAs in the United States…

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Off-the-wall retail digital signage

by Jeff Hastings — CEO, BrightSign

Since the mid-1990s when digital displays were first introduced, they have become a vital strategic asset for retailers and are now considered the most…

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