Ask the Experts: What are important aspects of content for retail?

November 3, 2009

We asked Mike Zmuda, director of business development at NEC Display Solutions, what are important aspects of content for retail.

Wall Street Journal DOOH network creates 16% sales boost for Blackberry

Digital out-of-home campaign coupled with place-based events scores big in upscale office building promotion.  

7-Eleven plans DOOH network rollout to 6,200 stores by 2011

November 3, 2009

7-Eleven announced plans yesterday for 7-Eleven TV, a digital out-of-home network that the company says will roll out to 6,200 stores by the end of 2010. …

Webinar: Digital Out-of-Home (DOOH) Advertising - An Agency Perspective Overcoming Challenges with New Approaches

The DOOH market is on the rise and advertising on those digital screens is becoming more prevalent in the world today. Although this is good news for…

Arbitron to measure audience for social music TV network Akoo

October 29, 2009

Arbitron Inc. announced that it has signed an agreement with social music television network, Akoo, to deliver audience estimates. This service will provide…

Capital Networks' Audience software powers outdoor digital signage in Winnipeg

October 21, 2009

Creswin Properties Inc. is using Capital Networks' Audience software to run its massive outdoor digital signage display in the core of Winnipeg's business…

PlayNetwork acquires Channel M

October 19, 2009

PlayNetwork today announced its intent to acquire Channel M, a producer of customized in-store TV networks. The newly combined entity will be branded…

BlackBerry, VH1 case studies to drive second-annual OVAB Summit

With its Audience Metrics Guidelines in full swing, the association hopes to prove DOOH's value with real-life examples.  

Digital outdoor advertising a bright spot in struggling advertising industry

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New technologies and global DOOH growth also indicate positive future for digital billboards.    

Adspace launches 'Trend Alert' messages on mall DOOH screens

October 6, 2009

Mall shoppers will now be exposed to messages about the latest fashion trends in a malls equipped with Adspace's Digital Mall Network. "Trend Alert" is a newly…

TargetCast Networks raises $6.5 Million of DOOH venture capital

September 30, 2009

TargetCast Networks, a purveyor of out-of-home digital TV advertising, announced yesterday that it received $6.5 million in its second formal round of venture…

More than 1,000,000 ads now playing on North America's Digital-Out-of-Home networks

by Lyle Bunn — Strategy Architect, BUNN

Industry consultant estimates number of ads run on DOOH networks based on 2009 industry research.

CODACAN releases DOOH audience metrics guidelines

September 29, 2009

The Canadian Out-Of-Home Digital Association/Association Canadienne de l'Affichage Numérique (CODACAN), the trade association for many of the country's…

Castrol uses digital billboards to target motorists through license plate scanning

September 23, 2009

As part of a new advertising campaign in the United Kingdom, Castrol is launching an ad campaign that makes use of digital billboards and high speed cameras…

TargetCast Networks purchases Ripple TV, expands fast casual restaurant footprint

September 22, 2009

TargetCast Networks, Inc. (TCN) has acquired Ripple TV, creating a national ad-based DOOH network in more than 1,400 locations on 3,425 screens. TargetCast…

Digital Signage Expo conference to feature ad agency executives

September 20, 2009

Digital Signage Expo (DSE) has announced it will host speakers from WPP's The Store, StarCom World Wide, Publicis' Zenith Optimedia, Razorfish, Hyperspace and…

PRN takes over DOOH ad sales for TCN Media

September 17, 2009

Premier Retail Networks (PRN) and TCN Media, a division of TargetCast Networks, announced that they have formed a strategic alliance where PRN will provide…

Marketing's role in the rise of DOOH media

The newly formed Reach Media Group speaks out on best practices for out-of-home media.  

Access 360 Media launches mall digital signage network with Simon Property Group

September 16, 2009

Access 360 Media has announced the launch of the Mallvision360 Digital network, which is being introduced as part of an exclusive multi-year partnership with…

Arbitron Portable People Meter to audit BroadSign digital signage

Arbitron launches first electronic, content playback verification service for Digital Out-of-Home Industry using the Portable People Meter technology.