Advertising News & Media

50-inch digital signs appear on Chicago buses

September 22, 2008

Chicago Tribune: The Chicago Transit Authority unveiled a 50-inch digital screen on the side of one of its buses Monday. The campaign is being tested on one…

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Targeting 21st century consumers, Part 3

New digital advertising apps create opportunities for deployers.

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ADFLOW partners with Bar Channel to reach sought-after demographic

September 17, 2008

TORONTO — Blast Media, owner and operator of The Bar Channel, has announced that it has partnered with ADFLOW Networks, a provider of dynamic point-of-purchase…

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A2aMEDIA announces first U.S. installation of digital building facade

September 17, 2008

BOSTON — A2aMEDIA Inc., a privately-held next generation media company that designs, installs and operates large-scale LED media screens as transparent…

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Digital signage advertising in c-stores shows dramatic sales uplift

September 17, 2008

HARVARD, Mass. — Digital promo network has announced the preliminary results from a one-year study of point-of-sale sales data collected from their 400-store…

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Scala announces digital network deal with Tokyo's largest consumer electronics store

September 15, 2008

TOKYO — Scala, a provider of end-to-end solutions for the connected signage market, has announced it is working with Tokyo's largest retail consumer…

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POD Digital expands East Coast digital signage network

September 14, 2008

LAFAYETTE, N.J. — POD's Digital Signage Network advertises local and national businesses looking to reach consumers using lifestyle marketing. POD Digital…

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Targeting 21st century consumers, Part 2

New digital advertising apps create opportunities for deployers.

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Marketing with gesture-based signage

by Michael Mascioni — writer, self-employed

Research shows that interactive signage is resonating in retail.

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Targeting 21st century consumers, Part 1

New digital advertising apps create opportunities for deployers.

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Cellular provider deploys interactive game screens for subway riders

August 26, 2008

MONTREAL — Koodo Mobile and agency of record TAXI 2 are transforming usually uneventful waits for a subway train into an opportunity for entertainment by…

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Thomson signs with Wal-Mart Mexico

August 26, 2008

PARIS — Thomson's Premier Retail Networks Inc. (PRN) announced it has reached an agreement with Wal-Mart Mexico to operate its retail media network that…

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Mall advertising goes digital

August 24, 2008

MediaWeek: Companies such as Adspace Mall Network and OnSpot Digital Network are leading the trend toward digital conversion of their out-of-home mall…

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WSJ: Digital signage behind targeted ads

August 21, 2008

Wall Street Journal: In the latest effort to tailor ads to specific consumers, marketers are starting to personalize in-store promotions based on products the…

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Neo Advertising makes RMS Networks its U.S. affiliate

August 20, 2008

FORT LAUDERDALE, Fla. — Neo Advertising, a provider and operator of digital out-of-home networks, announced RMS Networks as the company's U.S. affiliate. Neo…

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Minnesota digital signage companies explain next wave of advertising

August 19, 2008

(Twin Cities) Star-Tribune: True metrics for digital signage effectiveness are still being aggregated, but one thing is for sure: Digital signs are serving as…

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TruMedia's PROM software targets digital signage ads

August 18, 2008

TAMPA, Fla. — TruMedia Technologies Inc. is now giving retailers and marketers access to an extremely powerful tool, allowing them to automatically target…

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ABC, NBC, CBS move from living room to digital signage

August 11, 2008

Advertising Age: The big broadcast TV networks have a natural expertise in helping marketers reach potential customers as they sit in their living rooms, but…

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GSTV refuses to run Obama ads

by James Bickers — Editor, Networld Alliance

The controversy raises questions about political ads and digital signage.

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Taxi digital signage just one example of Olympics marketing rush

August 7, 2008

USA Today: There's no getting way from digital marketing at the Olympics, even in local cabs. GE is running interactive ads on small screens embedded behind…

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