Virgin Mega TV joins SeeSaw

December 15, 2008

SAN FRANCISCO — SeeSaw Networks today announced the Virgin Megastore Network as a new network affiliate. The store's "Virgin Mega TV" channel, a network of…

Channel M announces deal to create Money Mart TV Network

December 14, 2008

LOS ANGELES — Channel M, a producer of customized in-store TV networks, has announced that through its Money Mart branded stores, Dollar Financial Group Inc.…

Neo Advertising Canada reports profitability despite recession

December 10, 2008

MONTREAL, Canada — Neo Advertising Canada, the largest digital signage network operator in Canada, announced that it has achieved profitability in its second…

GSTV to add digital signage screens in top 100 markets

December 9, 2008

MediaWeek: Gas Station TV marked the installation of its network at the 1,000th gas station with the announcement Monday, Dec. 8, it would roll out to the top…

Focus Media restructures in-store digital advertising business

December 9, 2008

BEIJING — Focus Media Holding Ltd., China's largest out-of-home multi-platform lifestyle media company, today announced its plan to restructure the in-store…

Provision, ADCENTRICITY look to boost ads for 3D digital signage

December 8, 2008

CHATSWORTH, Calif. — Provision Interactive Technologies, Inc., announced today that it has signed an agreement with ADCENTRICITY Inc. to sell advertising on…

SeeSaw adds three New York transit-focused digital signage networks

December 8, 2008

SAN FRANCISCO — SeeSaw Networks, a media company offering a network of place-based digital video advertising, today announced new partnerships with three…

IndoorDirect launches theBite Network for QSR digital signage

December 4, 2008

DALLAS ― The IndoorDirect digital media company, operating exclusively in high-volume quick-service and fast casual restaurant brands across the nation, has…

Jameson Whiskey to launch digital projection ads in New York City

December 1, 2008

Ad Age: On Dec. 4, Jameson will launch an outdoor projection-media campaign in New York City that will later pop up in cities throughout the country, including…

OVAB Europe is launched in Germany

November 17, 2008

HAMBURG, Germany — An important milestone in the development of the digital out-of-home industry has been set by the founding of the Out-of-home Video…

DOOH advertising gets lift as the business model gains acceptance

by Lyle Bunn — Strategy Architect, BUNN

Advertisers are seeing the medium more akin to TV, Internet than mere digital signage.

ProLink Network, National Advertising Partners expand DOOH marketing

November 13, 2008

CHANDLER, Ariz. — ProLink Solutions, a wholly-owned subsidiary of ProLink Holdings Corp. and a provider of Global Positioning Satellite (GPS) golf course…

Video: Titan to outfit New York, Chicago buses with 12-foot digital screens

November 10, 2008

AdAge: 12-foot wide ads on the side of city buses is nothing new, but imagine if that paper space was replaced with a 12-foot wide digital screen playing video…

Hardee's, Kia Motors, others testing networked digital photo frames

November 3, 2008

BOSTON – Frame Media Inc., a provider of software and content for wireless digital picture frames, announced an ad-testing partnership with Initiative…

SeeSaw one first to comply with OVAB Audience Measurement Guidelines

October 30, 2008

NEW YORK  —  SeeSaw Networks, a media company offering the most extensive network of place-based digital video advertising, announced that it is the first…

DOOH network Access 360 Media raises $8m in venture capital

October 29, 2008

NEW YORK — Access 360 Media, an out-of-home media network reaching young adults, has raised $8 million in a Series B round funding led by Mission Ventures and…

SeeSaw adds 5 health networks

October 28, 2008

SAN FRANCISCO — SeeSaw Networks announced new partnerships with 5 health-and-wellness networks.  These networks are uniquely positioned to help advertisers…

ProLink, Neo Advertising to expand golf OOH media to U.K., Spain

October 27, 2008

CHANDLER, Ariz. — ProLink Solutions, a provider of GPS golf course management systems and digital out-of-home on-course advertising, and Neo Advertising, a…

Research: DOOH to grow to more than $2 billion this year

October 27, 2008

STAMFORD, Conn. — Despite severe economic headwinds and declining traditional advertising spending, the U.S. digital out-of-home media industry is on pace to…

DirecTV blimp elevates SeeSaw's ‘Life Patterns' for DOOH media

Sports enthusiasts become latest targets for SeeSaw's digital out-of-home media.