Top 10: Digital out-of-home is an advertiser's most powerful tool

by Lyle Bunn — Strategy Architect, BUNN

DOOH's inherent characteristics and maturity make it a valuable arrow in the brand and agency quiver.

Screen time up for grabs on huge Reuters digital sign

October 21, 2008

LONDON — Thomson Reuters, the global news and information company, announced new advertising opportunities for marketers, advertisers and agencies on the…

Ripple to expand digital OOH network through On the Go Media Network

October 19, 2008

EL SEGUNDO, Calif. — Ripple, a network of digital display plasma screens featuring content that informs, entertains and connects people to their world…

Giant ad screens coming to Chicago, NY buses

October 19, 2008

NEW YORK — Titan Worldwide announced that it has signed a multi-million dollar deal with Litelogic, the U.K.-based digital advertising network solutions…

C-nario, JCDecaux implement digital signage in Shanghai airports

October 15, 2008

TEL AVIV, Israel — C-nario, a provider of digital signage software solutions, announced that it has implemented the company's digital signage software platform…

DT Research advances digital signage system with proximity advertising

October 14, 2008

NEW YORK — DT Research Inc. announced the immediate availability of the WebDT Event Trigger Digital Signage System. This system extends current interactive…

Proximity triggered signage: A step in the right direction

Triggered digital signage in retail will pave the way for more advanced in-store digital merchandising.

OVAB to publish guide to audience measurement metrics

by James Bickers — Editor, Networld Alliance

82-page guide lays out standards for networks, researchers and media buyers.    

Merger creates massive at-the-pump digital network

October 1, 2008

SANTA MONICA, Calif. — Fuelcast, operator of an at-the-pump digital network, and Bhootan, a leading digital out of home media company in the retail sector…

Pacific Magazine content coming to PDM screens

September 29, 2008

NORTH SYDNEY, Australia — PDM, provider of out-of-home digital media, has announced the launch of an exclusive partnership with consumer magazine publisher…

Venture capital, investment dollars eyeing DOOH media

by Digital Signage Today

Digital out-of-home is the fastest growing media segment since the Internet, and investors are taking notice.

SeeSaw adds four sports networks

September 24, 2008

SAN FRANCISCO, Calif. — SeeSaw Networks, a digital video advertising company, has announced partnerships with four additional networks that reach sports fans…

50-inch digital signs appear on Chicago buses

September 22, 2008

Chicago Tribune: The Chicago Transit Authority unveiled a 50-inch digital screen on the side of one of its buses Monday. The campaign is being tested on one…

Targeting 21st century consumers, Part 3

by

New digital advertising apps create opportunities for deployers.     

ADFLOW partners with Bar Channel to reach sought-after demographic

September 17, 2008

TORONTO — Blast Media, owner and operator of The Bar Channel, has announced that it has partnered with ADFLOW Networks, a provider of dynamic point-of-purchase…

A2aMEDIA announces first U.S. installation of digital building facade

September 17, 2008

BOSTON — A2aMEDIA Inc., a privately-held next generation media company that designs, installs and operates large-scale LED media screens as transparent…

Digital signage advertising in c-stores shows dramatic sales uplift

September 17, 2008

HARVARD, Mass. — Digital promo network has announced the preliminary results from a one-year study of point-of-sale sales data collected from their 400-store…

Scala announces digital network deal with Tokyo's largest consumer electronics store

September 15, 2008

TOKYO — Scala, a provider of end-to-end solutions for the connected signage market, has announced it is working with Tokyo's largest retail consumer…

POD Digital expands East Coast digital signage network

September 14, 2008

LAFAYETTE, N.J. — POD's Digital Signage Network advertises local and national businesses looking to reach consumers using lifestyle marketing. POD Digital…

Targeting 21st century consumers, Part 2

by

New digital advertising apps create opportunities for deployers.