Advertising News & Media
Making the most of digital advertising
March 16, 2008
Advertising Age: In the mid-1990s, digital media budgets were tiny and specialists in "interactive" had plenty of glamour, even if they often lacked power or…
read nowSeeSaw upgrades online media planner for digital signage
March 4, 2008
ORLANDO, Fla. — SeeSaw Networks has announced that it released the next generation of its online planning service, SeeSawAds.com. New services such as Life…
read nowSTRATACACHE, AT&T Mobility win digital signage award
February 28, 2008
LAS VEGAS — STRATACACHE and AT&T Mobility were collectively awarded a Digital Signage and Interactive Technology Award on Wednesday during the Digital…
read nowTransworld Media begins rollout of digital signage network at c-stores
February 27, 2008
COLLEYVILLE, Texas — Transworld Media, a digital advertising company, has announced it has selected Real Digital Media's NEOCAST digital signage solution to…
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Scala announces acquisition of MISC
Scala expands its ad management and launches Scala Canada.
read nowIdeaCast and Gas Station TV hope for 1 billion impressions
February 21, 2008
MediaPost: Two big video companies are teaming up to expand their reach, possibly heralding a new round of deal-making in the booming out-of-home video market.
read nowPhiMedia network targets ATMs, POS
February 20, 2008
PORTLAND, Ore. — PhiMedia, an out-of-home media advertising provider, launched the PhiMedia Digital Network to capture consumer audiences at the point of sale.
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CBS's Automotive Broadcasting Network chooses content manager
February 18, 2008
ROCKVILLE, Md. — The Automotive Broadcasting Network (ABN), a private auto retailing television network fueled by CBS, has announced that it has selected…
read nowCBS signs £58m Westfield shopping center deal
February 18, 2008
Mad.co.uk: CBS Outdoor has signed a deal worth an estimated £58 million ($113 million) to handle all out-of-home advertising sites at Westfield London, the…
read nowTaxi TV to show financial content from Reuters
February 13, 2008
Media Daily News: ABC said it has a deal to add financial news from Reuters to its content lineup shown on screens in New York City taxi cabs. The content…
read nowVictoria airport expands digital ad network
February 13, 2008
VANCOUVER, British Columbia — The Victoria Airport Authority has awarded a comprehensive, multiyear advertising contract to Immediate Images Inc., provider of…
read nowDigital billboard truck company sues sheriff
February 12, 2008
Orlando Sentinel: The Oviedo company displays electronic ads on trucks that roam Central Florida's roads. The signs can change images every few seconds…
read nowSeeSaw Networks adds eight affiliates
February 12, 2008
SAN FRANCISCO — SeeSaw Networks has added eight affiliates to its digital-signage network, which now comprises 36 networks in the United States. According…
read nowVan Wagner to supply digital signage courtside at the NBA All-Star game
February 6, 2008
NEW YORK — Van Wagner Sports and Entertainment, a sports marketing and media sales organization, has announced that it will supply digital signage on…
read nowApollo announces new media player and TFT controller
February 5, 2008
RONKONKOMA, N.Y. — Apollo Display Technologies has announced its ArtistaMEDIA single-board network media player and TFT controller for playback of videos from…
read nowDigital signage, ATMs integrate at Screen Expo
February 4, 2008
LONDON — With audience metrics being a focus of Screen Expo Europe this week, i-design showed how it captured ad views using its ATM advertising solution…
read nowDynamic Advertising and Design launches Patient TV at Princeton Med Center
February 3, 2008
EXTON, Pa. — Scala Inc., a provider of end-to-end digital signage software, has announced that Scala Certified Partner, Dynamic Advertising and Design…
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