Advertising News & Media

J.C. Decaux to launch digital signage ad network at Twin Cities Airport

January 13, 2008

Pioneer Press: In a few weeks, Minneapolis-St. Paul International Airport is scheduled to be outfitted with 70-inch digital advertising screens, with…

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Target and Screenvision added as OVAB members

January 13, 2008

NEW YORK — The Out-of-Home Video Advertising Bureau has announced the addition of Target and Screenvision as members to the organization. Target is the first…

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Is in-store TV an ad overload?

January 9, 2008

Promo Magazine: Networks like BordersTV and eckoTV have been cropping up in retail as marketers experiment with in-store video networks. About 630,000 TV…

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NBC Universal holds session to pitch digital signage

January 3, 2008

Ad Age: NBC Universal will hold what is being called an "upfront" presentation for its digital out-of-home assets Jan. 16. The media giant is hoping to get…

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PRN names Richard Fisher as president

January 3, 2008

STAMFORD, Conn. — Thomson has announced that PRN, its retail out-of-home media group, has tapped Richard Fisher as president of Premier Retail Networks…

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Digital signage hits the floor at LevelVision

December 26, 2007

The Roanoke Times: People tend to look down as they walk, an apparently reflexive quirk, documented by behavioral research that plays directly into the…

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RESEARCH: Digital signage to boost out-of-home ad market to $1 billion

December 19, 2007

eMarketer: Market research firm eMarketer says it expects a large growth in outdoor advertising, driven heavily by digital signage. eMarketer projects that US…

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Focus Media to join Nasdaq-100 Index

December 16, 2007

SHANGHAI, China — Focus Media Holding Limited has announced that it will be added to the Nasdaq-100 Index at the opening of trading on Monday, December 24…

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British c-stores opt for more digital signage

December 10, 2007

Convenience Store magazine: Convenience stores in the U.K. are moving away from traditional advertising in favor of new methods, one of them being digital…

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Cincinnati airport launches new video walls

December 3, 2007

CHICAGO — NEC Display Solutions of America announced the successful deployment of a digital signage program at the Cincinnati/Northern Kentucky International…

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Digital Signage Man, Woman of the Year announced

November 29, 2007

SILVERDALE, Wash. — Digital Signage Forum announced Kris Matheson of Artisan Live as Digital Signage Man of 2007, and Brandy Siler, executive sales consultant…

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Thomson to launch new European in-store TV networks

November 29, 2007

CNN: French media and technology services company Thomson SA is in talks to launch in-store TV networks in France and other European countries, according to a…

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Child Watch Network launching national test

November 27, 2007

ASHEVILLE, N.C. — WatchIt Technologies Inc. has announced that wholly owned subsidiary Child Watch Network is launching a national beta test of its digital…

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Daktronics installs 500th digital billboard

November 26, 2007

BROOKINGS, S.D. — Daktronics Inc. announced its 500th digital billboard installation. The company installed its first digital billboard in 2001.

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Video network coming to Subway restaurants

November 26, 2007

Media Daily News: InStore Broadcasting Network has cut a deal that will bring advertising and digital video content into Subways nationwide — not the transit…

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The psychology of digital signage

by David Drain

A neuroscientist analyzes the effects digital signage has on the brain.

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Adspace network lands 100th shopping mall

November 25, 2007

ST. LOUIS — Adspace Networks turned 100 today by turning on its digital signs at the Chesterfield Mall in St. Louis — its 100th mall location — to become the…

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Digital signage growth sparks metrics push

November 19, 2007

Advertising Age: Double-digit growth in out-of-home digital advertising means it is time for organized metrics — no easy feat for a market that includes…

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VisionChina Media files $100M IPO

November 13, 2007

Street Insider: VisionChina Media filed a registration statement with the SEC for an initial public offering of its common stock. The proposed maximum…

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Neo acquires Dutch POSTV

November 13, 2007

GENEVA, Switzerland — Neo Advertising announced the acquisition of POSTV, the leading in-store digital media network in the Netherlands. Financial terms of the…

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