Digital signage, live TV and the law

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An attorney explores the ramifications of using TV content on digital signs.

Connecticut struggles with digital billboards

November 11, 2007

The Day: Digital billboards are at the heart of an intensified debate between those who consider themselves watchdogs of the federal Highway Beautification…

Borders launches in-store TV network

November 11, 2007

The New York Times: A new strategy at Borders will reinforce the message that its stores are not just about books: the company has been installing 37-inch…

Digital Signage Association launched

November 7, 2007

LOUISVILLE, Ky. — A new association for the $1.1 billion digital signage industry has officially launched. The Digital Signage Association has been created to…

SeeSaw Networks joins OVAB

November 6, 2007

SAN FRANCISCO — SeeSaw Networks announced that it has joined the Out-of-Home Video Advertising Bureau. As a member of the industry organization, SeeSaw will…

PRN launching retail media network in Brazil

November 6, 2007

PARIS, France — Thomson's Premier Retail Networks (PRN) business, part of the Group's Services division, announced it is expanding its international presence.

Starbucks, Pepsi to premiere film on Shanghai subway screens

November 6, 2007

Wall Street Journal: A feel-good film about a girl from the Chinese countryside who moves to the big city to discover love, blogging and Starbucks will premier…

Network profile: JetSet Media

by James Bickers — Editor, Networld Alliance

Luxury signage network brings information, ads to private air travelers.

What digital ads cost in New York City

by James Bickers — Editor, Networld Alliance

November 4, 2007

Good Magazine has released a brief video that highlights the rates paid by advertisers for various high-profile locations in New York City. While most of the…

POPAI research: digital window signage increases footfall

October 31, 2007

BRACKNELL, UK — Research commissioned by 3M and POPAI demonstrates the effectiveness of back-projecting dynamic promotional messages onto shop windows.

Digital signage at Self Service Expo

by James Bickers — Editor, Networld Alliance

Show emphasizes dynamic signage for the first time.

NBC to place content on outdoor video networks

October 29, 2007

Adweek: NBC Universal is expanding its reach into outdoor video networks, introducing an exclusive content and strategic ad sales partnership with Arena Media…

In-store advertising: 21-percent growth through 2010

October 29, 2007

Forbes: According to a draft study by Deloitte from the Grocery Manufacturers Association, the investment in in-store advertising has doubled since 2004 and is…

Report: digital signage more effective than traditional media

October 23, 2007

SAN FRANCISCO — Research conducted by OTX, a global consumer research and consulting firm, shows that 63 percent of adults find that advertising on digital…

Strategy Institute follows the money

by Ashley Lyon

Investors, entrepreneurs discuss digital signage opportunities.

Café screen network serves up ads, free Wi-Fi

October 17, 2007

The Sydney Morning Herald: The newly launched CafeScreen business has placed big digital screens in 25 cafes in Melbourne and Sydney. The screens carry paid…

TruMedia launches real-time Scala integration for audience measurement

October 16, 2007

AMSTERDAM — TruMedia Technologies, provider of real-time audience measurement systems, and Scala, provider of end-to-end digital signage software, announced…

Digital signage for restaurants

by James Bickers — Editor, Networld Alliance

Food service industry can reap great benefits from digital signage.

Digital billboards coming to more London Tube locations

October 4, 2007

Mad.co.uk: London Underground is working with CBS Outdoor to trial a new digital advertising format that could see 24 major London Underground stations…

Digital signage gives boost to in-store advertising

October 3, 2007

Insideretailing.com.au: Retailers today increasingly have to find new ways to engage their time-poor customers. Capitalizing on technological advances to…