Advertising News & Media
Nielsen reports 70 percent ad recall for gas pump digital screens
January 27, 2008
DETROIT — Gas Station TV has announced the result of a Nielsen Media Research study that said 70 percent of participants recalled advertising shown on its…
read nowInteractive digital signage comes to Irish mall
January 27, 2008
SUNNYVALE, Calif. — GestureTek Inc., a provider of gesture-controlled interactive entertainment and presentation systems, has announced the launch of the…
read nowTaxi digital signage rolls into Seattle
January 24, 2008
Seattle Post-Intelligencer: Advertising company Seattle Digital Signage installed digital screens in the headrests of 10 Orange Cabs last week, only a…
read nowClear Channel Spectacolor unveils digital billboards in Vegas
January 22, 2008
MediaBuyerPlanner: Clear Channel Outdoor's Spectacolor Division has announced the launch of full motion video and sound billboards at Las Vegas' Miracle Mile…
read nowBLOG: Orange deploys gesture-based interactive window
January 20, 2008
Newlaunches.com: UK based ad agency "The Alternative" has developed a gesture-based interactive store window for mobile phone provider Orange. Images are…
read nowWalgreens to put digital billboard in Times Square
January 20, 2008
Chicago Tribune: Walgreen Co. is making a return to New York's Times Square after a decades-long absence with what it says will be the largest digital…
read nowDetermining digital media metrics
January 20, 2008
MediaPost: Retail marketing companies are caught in the middle of measurement madness for ad networks, many of whom have paid private consultants and big…
read nowTorstar strikes deal to sell digital screen network
January 16, 2008
TORONTO — Torstar Corp., owner of Canada's largest-circulation daily paper, has struck a deal to sell its Transit Television Network unit in the United States…
read nowNBC rolls out digital out-of-home network
January 16, 2008
AD WEEK: NBC officially rolled out its NBC Everywhere network of digital out-of-home platforms at a presentation attended by more than 200 agency and client…
read nowCBS, Ripple, SeeSaw partner for digital ad network
January 16, 2008
NEW YORK and EL SEGUNDO, Calif. — CBS Outernet, a provider of in-store media networks and advertising in grocery stores nationwide, and Ripple, an interactive…
read nowBravo Network puts supermodels on digital signs
January 15, 2008
Multichannel News: To support its latest competition series, the Bravo Network will strut interactive images of the show's hosts and cast in Manhattan window…
read nowStreetbroadcast lands U.K. outdoor digital signage deal
January 15, 2008
LEEDS, England — Streetbroadcast has announced that is has won an exclusive 15-year advertising agreement for outdoor digital signage across Leeds. The…
read nowJ.C. Decaux to launch digital signage ad network at Twin Cities Airport
January 13, 2008
Pioneer Press: In a few weeks, Minneapolis-St. Paul International Airport is scheduled to be outfitted with 70-inch digital advertising screens, with…
read nowTarget and Screenvision added as OVAB members
January 13, 2008
NEW YORK — The Out-of-Home Video Advertising Bureau has announced the addition of Target and Screenvision as members to the organization. Target is the first…
read nowIs in-store TV an ad overload?
January 9, 2008
Promo Magazine: Networks like BordersTV and eckoTV have been cropping up in retail as marketers experiment with in-store video networks. About 630,000 TV…
read nowNBC Universal holds session to pitch digital signage
January 3, 2008
Ad Age: NBC Universal will hold what is being called an "upfront" presentation for its digital out-of-home assets Jan. 16. The media giant is hoping to get…
read nowPRN names Richard Fisher as president
January 3, 2008
STAMFORD, Conn. — Thomson has announced that PRN, its retail out-of-home media group, has tapped Richard Fisher as president of Premier Retail Networks…
read nowDigital signage hits the floor at LevelVision
December 26, 2007
The Roanoke Times: People tend to look down as they walk, an apparently reflexive quirk, documented by behavioral research that plays directly into the…
read nowRESEARCH: Digital signage to boost out-of-home ad market to $1 billion
December 19, 2007
eMarketer: Market research firm eMarketer says it expects a large growth in outdoor advertising, driven heavily by digital signage. eMarketer projects that US…
read nowFocus Media to join Nasdaq-100 Index
December 16, 2007
SHANGHAI, China — Focus Media Holding Limited has announced that it will be added to the Nasdaq-100 Index at the opening of trading on Monday, December 24…
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