Study: 18-to-30-year-olds drawn to out-of-home media

MediaPost: Aegis Media Americas' Posterscope USA concluded what it termed the first consumer-insight research study of the U.S. out-of-home market. The study found that 18- to-30-year-olds spend a greater portion of their media time with out-of-home than any other age group. Eighty-four percent of them notice advertising in movie theaters. This demo also spends an average of seven hours weekly in their cars and 14 hours on mobile phones.

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