The DST Top 5: August's top digital signage headlines

by Christopher Hall — w, t

It's time for a look back at the most-read articles and blog posts on Digital Signage Today in August, recapping the biggest news headlines of the month.

'10 Years Stronger': Digital signage remembers Hurricane Katrina

by Christopher Hall — w, t

Baton Rouge, Louisiana-based outdoor advertising giant Lamar Advertising Co. today announced it is dedicating space on its digital billboards nationwide to…

Hershey Bears score new digital signage scoreboards

August 25, 2015

Hershey Entertainment & Resorts of Hershey, Pennsylvania, has selected LED sign manufacturer Daktronics of Brookings, South Dakota, to outfit Hershey's Giant…

DigiCom acquires Amscreen media networks

August 24, 2015

U.K.-based digital signage firm Amscreen recently announced that it has signed a new partnership agreement that will see DigiCom take ownership of the media…

New platform integrates digital signage and digital online to target Australia's 2 million small businesses

August 20, 2015

A new integrated online and digital out-of-home content platform dedicated to supporting Australia's 2 million small businesses has been launched by oOh!media…

JCDecaux plans 'significant digital transformation' for London bus shelters

August 20, 2015

The company announced it has been awarded what it called "the world's largest bus shelter advertising concession" by Transport for London. The company's…

Coca-Cola taps digital signage to find out 'What's in a Name?' in Times Square

by Christopher Hall — w, t

Coca-Cola collaborated with Posterscope, Clear Channel, ICUC and Google to produce a very personalized digital out-of-home campaign earlier this year in Times…

Digital signage teams with Coca-Cola to find out 'What's in a Name?' in Times Square

Coca-Cola collaborated with Posterscope, Clear Channel, ICUC and Google to produce a very personalized digital out-of-home campaign earlier this year in Times…

Mazda hits the road in Oz on digital billboards

August 19, 2015

Australia's APN Outdoor has launched a multiplatform digital signage campaign with OMD Melbourne to bring the new Mazda MX-5 to market.

Go full spectrum: Don't forget the other half of your digital signage

by Christopher Hall — w, t

Why would you invest in a technology to only use it halfway? If you use video, don't forget text — and vice versa.

Insurance company bets on digital signage

August 14, 2015

Lietuvos Draudimas, one of the largest insurance providers in the Baltics, has implemented Samsung's Smart Signage Platform, powered by Signagelive's…

Empty space now ad space in the Indooroopilly Shopping Center

August 13, 2015

Digital signage advertising is filling a three-story-tall open space in the largest shopping mall in the western suburbs of Brisbane, Australia.

Governments going digital to reach the public

Civil authorities are increasingly turning to digital signage, digital billboards and the range of digital out-of-home to communicate vital information to the…

The New York Times launching mobile ad content, 'Mobile Moments'

August 4, 2015

The New York Times today announced plans to launch a new type of mobile advertising this fall that will focus on key moments of a user's day when Times…

Controversy puts Tim Hortons' in-store digital signage network under the microscope

August 3, 2015

The Tim Hortons fast casual chain of coffee and doughnut shops is reviewing its in-store digital signage channel, according to The Canadian Press and CTV News.

Formetco calls up mobile app for digital billboards

July 29, 2015

Digital signage billboard provider Formetco has officially launched its new XD mobile application, a tool created to help LED billboard owners and many roles…

Captivate expands Canadian digital signage ad network

July 27, 2015

Location-based video media network Captivate announced today that it has added two major office buildings to its digital out-of-home media network in Canada…

Digital signage phone-charging kiosks hit the show at VidCon 2015

July 27, 2015

Brightbox Inc., a global platform provider of networked mobile device recharging and engagement solutions, announced it teamed with Panasonic to keep the…

RMG Networks unveils largest digital signage platform upgrade in 5 years

July 24, 2015

Software updates includes more than 100 new features and improvements designed to increase usability, efficiency and security, company says.

Nielsen study highlights efficacy of digital billboards

July 23, 2015

Three out of four (75 percent) respondents recalled seeing a digital billboard in the past month, and 60 percent noticed one in the past week, according to…