Let's go 'Back to the Future' of digital out-of-home advertising

DOOH expert takes a look at how digital signage and out-of-home advertising was envisioned 30 years ago when Marty McFly (Michael J. Fox), Doc Brown…

Australia's oOh!media launching new interactive retail digital signage screens

October 16, 2015

Australia's oOh!media has unveiled what it's calling 'a world-first in out-of-home engagement' with the launch of its new interactive retail screens that it…

Canadian indoor advertiser adding 4,000 digital signage boards by 2016

October 15, 2015

Canadian indoor advertiser Newad recently announced its intention to speed up its technological investments to activate a total of 4,000 digital advertising…

Michigan movie theater puts digital signage on display in lobby

October 14, 2015

Digital signage display and projector provider Christie has announced that its Christie Experiential Networks has debuted its latest digital signage…

Cellphone-charging kiosks to debut at BizBash Live

October 14, 2015

Kiosk manufacturer Veloxity has announced it plans to demo its commercial cellphone-charging kiosks on Oct. 27 at the trade show BizBash Live.

UAE DOOH firm converts in-store and petrol station networks to BroadSign digital signage

October 13, 2015

United Arab Emirates-based digital out-of-home firm HyperMedia FZ LCC has converted its displays to BroadSign International LLC's automated software platform…

Digital billboards welcoming flood-displaced South Carolina fans to Louisiana

October 9, 2015

Lamar Advertising Co. is dedicating space on its digital billboards to welcome flood-displaced University of South Carolina Gamecocks fans to Baton Rouge this…

1,000 digital signage screens headed for London streets

October 8, 2015

JCDecaux announced at a recent industry event the next stage of its digital outdoor strategy for London: It will take over what it's calling 'the world's…

Fujifilm and Provision roll out 3D retail kiosks

October 8, 2015

Fujifilm North America Corp. and 3D technology company Provision Interactive Technologies have announced a partnership to roll out Provision's 3D Savings…

Project Everyone enlists digital signage for 'world's largest ever advertising campaign'

by Christopher Hall — w, t

In what organizers hope to be 'the world's largest ever advertising campaign,' out-of-home advertisers and communications agencies around the globe marshaled…

Digital out-of-home rallies around 'Project Everyone'

by Christopher Hall — w, t

'The world's largest ever advertising campaign,' landed in Times Square as out-of-home advertisers and communications agencies around the globe marshaled…

Expansion plans have On The Go digital signage kiosks on the move in NYC Subway

October 6, 2015

New York City Subway riders will soon have more information at their fingertips, as the On The Go Travel Station network of interactive digital signage kiosks…

Corner Media, formerly Glanz Digital, rebrands and expands into new markets

October 2, 2015

Corner Media, formerly Glanz Digital, a location-based digital media company, has rebranded and is expanding into new markets, fusing digital signage and…

Clear Channel Outdoor taps location-based analytics to enhance DOOH campaigns

October 2, 2015

Clear Channel Outdoor Americas today announced it has partnered with Vistar Media, an advertising platform designed to help brands reach consumers based on…

Wi-Fi analytics integrating with digital signage for data-driven in-store marketing

October 1, 2015

In-store analytics and marketing provider Walkbase and electronics and display manufacturer Samsung have announced a joint proposition to provide in-store…

Georgia outdoor advertiser going digital in Eurasia

September 29, 2015

Digital signage displays will run in transit, shopping mall and airport venues in Georgian company's new DOOH network, according to BroadSign.

New New York subway station gets on the digital signage train

September 29, 2015

Out-of-home media company Outfront Media Inc. announced it has deployed what it says is "the future of consumer engagement within out-of-home advertising": new…

Doggy DOOH campaign warms hearts

by Christopher Hall — w, t

A U.K. animal shelter earlier this year launched a clever digital out-of-home activation that saw an on-screen dog following passersby around an East London…

Titan, Control Group complete merger, form Intersection

September 18, 2015

The merger of out-of-home advertising company Titan and technology and design firm Control Group to form Intersection, announced earlier this summer, has been…

Celebrities take to digital billboards to promote new recycling system

September 15, 2015

Nonprofit organization Recycle Across America today announced a partnership with out-of-home advertising company Lamar Advertising Co. to promote RAA's…