Australian airport does 'The Wave' with digital signage

Oct. 22, 2015

Darwin International Airport, the gateway to Australia's Northern Territory and the 10th busiest airport in the country, recently renovated all its signage to refresh its look and enhance its welcoming role to the region — and the centerpiece of that effort was "The Wave," a sinuous wave-shaped digital signage canvas created by NanoLumens.

According to the announcement of the project from the U.S.-based manufacturer and marketer of LED visualization solutions, the new NanoCurve solution is located above the baggage carousels in the airport's arrivals area. It is designed to be immediately eye-catching, with a 6.6-millimeter pixel pitch running high-definition full-motion video of the region's attractions across a 14-foot-wide-by-4.5-foot-high (4.3-meter-by-1.4-meter) wave-shaped solution designed to evoke the feel of the region's famous natural features.

"We are delighted with the impact that 'The Wave' has created," Head of Communications and Media for Northern Territory Airports Ginny Sanders said in the announcement. "The Wave is an important pillar of Darwin Airport's role as the primary gateway to the Northern Territory and its role in defining the expectations of visitors from the moment they arrive at the airport. From a commercial perspective, it has also allowed us to deliver advertising solutions that are not available elsewhere in Darwin, creating an advertising site that is truly unique."

The NanoLumens solution was intended as the welcome sign travelers first see as they prepare to head into the region. It was recommended by Digital Place Solutions, a digital display and place-based media consultancy that specializes in next generation high-resolution LED solutions.

"The concept came from airport consultant Jeremy Corfield, a partner at CPI, as part of a plan to refresh the digital signage at the airport," explained Gerry Thorley, director at Digital Place Solutions. "Darwin Airport wanted to include a display in the baggage collection area to promote the city and region, and this location would offer good dwell time for arriving passengers to be informed about Darwin and the region."


Topics: Advertising, Customer Experience, Display Technology, DOOH Advertising, LED Signs


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