Federal Highway Administration gives digital billboards the green light

September 30, 2007

WASHINGTON, D.C. — This week, the Federal Highway Administration issued clear guidance authorizing digital billboards. The four-page document is signed by FHWA…

Nielsen: in-store traffic measurement data available by 2008

September 27, 2007

In-Store Marketing Institute: The second phase of research in the P.R.I.S.M. project began May 1, and Nielsen In-Store plans to have syndicated measurement of…

Shopper marketing is the fastest-growing medium for retailers

September 26, 2007

Advertising Age: The fastest-growing medium isn't the Internet, but shopper marketing, where retailers and package-goods marketers are shifting hundreds of…

Wal-Mart: Digital signage needs to communicate 'in the blink of an eye'

September 24, 2007

MediaPost: As those working in the retail industry probably know, one of the biggest complaints about in-store digital media is that it pours more advertising…

BroadSign Suite upgraded to version 6.0

September 23, 2007

MINNETONKA, Minn. — BroadSign International announced the release of the BroadSign Suite 6.0, an enterprise-scale software platform for digital signage…

Scottish company links digital billboards, mobile phones

September 23, 2007

Sunday Herald (Scotland): Pedestrians walking past Forrest Media's digital outdoor advertising screens will soon be offered messages via their mobile phones as…

Tapping the POS to test content

by James Bickers — Editor, Networld Alliance

POS data can provide insight into how well digital signage is working.

SeeSaw launches profile for 'mobile millennials'

September 19, 2007

SAN FRANCISCO — SeeSaw Networks, an out-of-home digital media company, now enables Life Pattern Marketing to "mobile millennials" by reaching them in places…

Government inspectors shut down digital billboard site

September 10, 2007

KATC: In Lafayette, La., government inspectors shut down a construction site where a digital billboard was being installed last week. City-parish government…

SeeSaw unveils Life Pattern Marketing methodology, workshops

September 5, 2007

SAN FRANCISCO — SeeSaw Networks, a digital out-of-home media company, introduced a new methodology, called Life Pattern Marketing, that maps a person's life…

CBS acquires SignStorey for $71.5 million

September 5, 2007

NEW YORK — CBS Corp. announced that it has entered into a definitive agreement to acquire SignStorey Inc., a leader in the distribution of video programming…

Neo to sell ad space on ViCCi interactive screens

September 4, 2007

EDMONTON, Alberta — Visionstate, a division of CSM Systems Corp., has announced that it has entered into a national partnership with the Neo Advertising Group…

Los Angeles residents fight digital billboards

September 4, 2007

USA Today: Mark Legan has enjoyed his quiet, leafy neighborhood for 12 years, until someone threw a switch and filled his nights with bright, colorful lights.

Google's nine points of innovation

What every company can learn from Google's best practices.

Proctor & Gamble redefines 'ad spend' to include in-store signage

September 3, 2007

Advertising Age: Procter & Gamble has redefined advertising — at least in its financial reports. In an unusual move, P&G is restating 11 years of…

Alloy Media connects digital signs, mobile phones

August 30, 2007

Media Daily News: Alloy Media and Marketing has a new ally — a partnership with BlueBlastMedia. It's combining out-of-home advertising in New York City…

Strategy Institute announces lineup for investor conference

August 29, 2007

NEW YORK — The Strategy Institute announced some of the companies and organizations planning to attend the 2nd Annual Digital Out-of-home Media Investor…

Digital signage network coming to 250 vet clinics

August 28, 2007

EXTON, Penn. — Scala Inc. announced We Three Multimedia, a Gnoasis Inc. company, has contracted with emebaVet LLC, a California based digital signage network…

Outdoor digital signage picks up speed

August 23, 2007

Advanced Imaging: Although considerably smaller than the indoor market, outdoor digital signage is gathering increasing momentum, as it expands into "street…

Marc Ecko outdoor campaign offers 'electronic graffiti'

August 23, 2007

Ads of the World: A new outdoor advertising campaign by Marc Ecko Clothing uses an LCD display and Bluetooth connectivity to invite users to create digital…