Advertising News & Media

Powerstar completes acquisition of Skyboard

July 21, 2007

CALGARY, Alberta — Powerstar International Inc. announced the completion of its previously announced acquisition of Skyboard Corp. of Calgary, Alberta. The…

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NBC to sell ads on supermarket signage network

July 19, 2007

Media Buyer Planner: NBC Universal has reached an agreement with Premier Retail Networks in which NBC U will sell package deals, bundling time on its network…

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Ford dealer makes the sale with digital signage

July 16, 2007

Eau Claire Ford Lincoln Mercury is seeing early success with its new digital signage system.

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SeeSaw adds two new on-campus networks

July 16, 2007

SAN FRANCISCO — SeeSaw Networks announced the addition of The University Network's and Zilo Networks' on-campus digital screens to its out-of-home digital…

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Direct Digital wins digital signage contract from University of Montreal

July 15, 2007

MONTREAL, Quebec — Direct Digital Solutions Inc. announced the signing of an exclusive digital advertising contract with the University of Montreal, Canada's…

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SeeSaw debuts proposal tool for digital signage ad campaigns

July 15, 2007

SAN FRANCISCO — SeeSaw Networks has unveiled a new tool to generate proposals for digital signage ad campaigns across multiple out-of-home digital media…

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Study: digital billboards don't cause accidents

July 12, 2007

Media Daily News: Automobile accidents are unrelated to digital billboards, according to a new study from Tantala Associates, which may serve to allay fears…

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Managing digital signage content

by James Bickers — Editor, Networld Alliance

Best practices on how to bring your content under control.

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Digital signage: focus on growth

by Ashley Lyon

The best is yet to come for digital signage and the companies that deploy it.

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Digital billboards light up controversy in Spokane

July 4, 2007

The Spokane Spokesman-Review: A new digital billboard, installed by Lamar Advertising, is sparking controversy. At issue is a 2001 city regulation, which…

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Taxi Entertainment Network gets the green light

June 30, 2007

NEW YORK — NBC Universal and Clear Channel Taxi Media have received final approval from the Taxi & Limousine Commission to begin airing the NY10 network in…

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Evans Systems signs with Adcentricity

June 28, 2007

ASHEVILLE, N.C. — Evans Systems Inc. has signed a national advertising agreement with Adcentricity Inc., giving Adcentricity the ability to place and sell…

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Powerstar to acquire Skyboard

June 28, 2007

CALGARY, Alberta — Powerstar International Inc., provider of wireless and digital signage solutions, has entered into a definitive agreement to acquire…

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SeeSaw adds PetroTV, emebaVet networks

June 27, 2007

SAN FRANCISCO — SeeSaw Networks announced the addition of PetroTV and emebaVet to its network of out-of-home digital media venues. Both signage networks target…

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Clear Channel Outdoor, Esprit launch digital campaign for Bacardi

June 26, 2007

LONDON — Clear Channel Outdoor UK's Create division has partnered with Esprit Digital to develop digital advertising panels at bus shelters across the UK. The…

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Clear Channel Outdoor enters Romanian market

June 25, 2007

PHOENIX, Ariz. — Clear Channel Outdoor announced it has acquired a controlling stake in Klass Advertising, the Romanian market leader in banner and neon…

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Lamar expands digital billboard program

June 25, 2007

Media Daily News: Lamar Advertising is set to aggressively expand its outdoor digital advertising platforms and will have more than 600 displays in operation…

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Report: Digital signage 'on path to sustainable growth'

June 20, 2007

InfoTrends: The business of networked digital displays in retail and other public spaces is on the path to sustainable growth, according to InfoTrends market…

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Report: One million digital signs in North America by 2009

June 20, 2007

ANAHEIM, Calif. — A new study by Acclaro Growth Partners has determined audiovisual products and services comprise a $25 billion industry in North America.

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California senate blocks digital billboards

June 10, 2007

San Francisco Chronicle: A controversial measure to allow some billboards along highways to be replaced with large digital advertising displays has been…

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