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Advertising News & Media

Direct Digital wins digital signage contract from University of Montreal

July 15, 2007

MONTREAL, Quebec — Direct Digital Solutions Inc. announced the signing of an exclusive digital advertising contract with the University of Montreal, Canada's…

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SeeSaw debuts proposal tool for digital signage ad campaigns

July 15, 2007

SAN FRANCISCO — SeeSaw Networks has unveiled a new tool to generate proposals for digital signage ad campaigns across multiple out-of-home digital media…

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Study: digital billboards don't cause accidents

July 12, 2007

Media Daily News: Automobile accidents are unrelated to digital billboards, according to a new study from Tantala Associates, which may serve to allay fears…

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Managing digital signage content

by James Bickers — Editor, Networld Alliance

Best practices on how to bring your content under control.

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Digital signage: focus on growth

by Ashley Lyon

The best is yet to come for digital signage and the companies that deploy it.

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Digital billboards light up controversy in Spokane

July 4, 2007

The Spokane Spokesman-Review: A new digital billboard, installed by Lamar Advertising, is sparking controversy. At issue is a 2001 city regulation, which…

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Taxi Entertainment Network gets the green light

June 30, 2007

NEW YORK — NBC Universal and Clear Channel Taxi Media have received final approval from the Taxi & Limousine Commission to begin airing the NY10 network in…

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Evans Systems signs with Adcentricity

June 28, 2007

ASHEVILLE, N.C. — Evans Systems Inc. has signed a national advertising agreement with Adcentricity Inc., giving Adcentricity the ability to place and sell…

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Powerstar to acquire Skyboard

June 28, 2007

CALGARY, Alberta — Powerstar International Inc., provider of wireless and digital signage solutions, has entered into a definitive agreement to acquire…

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SeeSaw adds PetroTV, emebaVet networks

June 27, 2007

SAN FRANCISCO — SeeSaw Networks announced the addition of PetroTV and emebaVet to its network of out-of-home digital media venues. Both signage networks target…

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Clear Channel Outdoor, Esprit launch digital campaign for Bacardi

June 26, 2007

LONDON — Clear Channel Outdoor UK's Create division has partnered with Esprit Digital to develop digital advertising panels at bus shelters across the UK. The…

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Clear Channel Outdoor enters Romanian market

June 25, 2007

PHOENIX, Ariz. — Clear Channel Outdoor announced it has acquired a controlling stake in Klass Advertising, the Romanian market leader in banner and neon…

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Lamar expands digital billboard program

June 25, 2007

Media Daily News: Lamar Advertising is set to aggressively expand its outdoor digital advertising platforms and will have more than 600 displays in operation…

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Report: Digital signage 'on path to sustainable growth'

June 20, 2007

InfoTrends: The business of networked digital displays in retail and other public spaces is on the path to sustainable growth, according to InfoTrends market…

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Report: One million digital signs in North America by 2009

June 20, 2007

ANAHEIM, Calif. — A new study by Acclaro Growth Partners has determined audiovisual products and services comprise a $25 billion industry in North America.

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California senate blocks digital billboards

June 10, 2007

San Francisco Chronicle: A controversial measure to allow some billboards along highways to be replaced with large digital advertising displays has been…

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TAXI-TV coming to New York cabs

June 10, 2007

Mediaweek: ABC's New York flagship WABC-TV, along with partner VeriFone Transportation Systems, is the first vendor to get the green light by the New York City…

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Triton, Phi Media partner on ad content for ATM screens

June 7, 2007

LONG BEACH, Miss. — ATM manufacturer Triton Systems has signed a deal with Phi Media for digital content on its ATMs.

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Board's Eye tool captures pedestrian, traffic counts

June 5, 2007

TORONTO — MISA, provider of outdoor media management software, announced the launch of Board's Eye, a hardware solution designed to capture and report…

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Clear Channel to develop outdoor signage for San Antonio

June 4, 2007

SAN ANTONIO — Visitors to the San Antonio International Airport, the Henry B. Gonzalez Convention Center and the Alamodome will soon be informed and…

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