Digital signage: focus on growth

by Ashley Lyon

The best is yet to come for digital signage and the companies that deploy it.

Digital billboards light up controversy in Spokane

July 4, 2007

The Spokane Spokesman-Review: A new digital billboard, installed by Lamar Advertising, is sparking controversy. At issue is a 2001 city regulation, which…

Taxi Entertainment Network gets the green light

June 30, 2007

NEW YORK — NBC Universal and Clear Channel Taxi Media have received final approval from the Taxi & Limousine Commission to begin airing the NY10 network in…

Evans Systems signs with Adcentricity

June 28, 2007

ASHEVILLE, N.C. — Evans Systems Inc. has signed a national advertising agreement with Adcentricity Inc., giving Adcentricity the ability to place and sell…

Powerstar to acquire Skyboard

June 28, 2007

CALGARY, Alberta — Powerstar International Inc., provider of wireless and digital signage solutions, has entered into a definitive agreement to acquire…

SeeSaw adds PetroTV, emebaVet networks

June 27, 2007

SAN FRANCISCO — SeeSaw Networks announced the addition of PetroTV and emebaVet to its network of out-of-home digital media venues. Both signage networks target…

Clear Channel Outdoor, Esprit launch digital campaign for Bacardi

June 26, 2007

LONDON — Clear Channel Outdoor UK's Create division has partnered with Esprit Digital to develop digital advertising panels at bus shelters across the UK. The…

Clear Channel Outdoor enters Romanian market

June 25, 2007

PHOENIX, Ariz. — Clear Channel Outdoor announced it has acquired a controlling stake in Klass Advertising, the Romanian market leader in banner and neon…

Lamar expands digital billboard program

June 25, 2007

Media Daily News: Lamar Advertising is set to aggressively expand its outdoor digital advertising platforms and will have more than 600 displays in operation…

Report: Digital signage 'on path to sustainable growth'

June 20, 2007

InfoTrends: The business of networked digital displays in retail and other public spaces is on the path to sustainable growth, according to InfoTrends market…

Report: One million digital signs in North America by 2009

June 20, 2007

ANAHEIM, Calif. — A new study by Acclaro Growth Partners has determined audiovisual products and services comprise a $25 billion industry in North America.

California senate blocks digital billboards

June 10, 2007

San Francisco Chronicle: A controversial measure to allow some billboards along highways to be replaced with large digital advertising displays has been…

TAXI-TV coming to New York cabs

June 10, 2007

Mediaweek: ABC's New York flagship WABC-TV, along with partner VeriFone Transportation Systems, is the first vendor to get the green light by the New York City…

Triton, Phi Media partner on ad content for ATM screens

June 7, 2007

LONG BEACH, Miss. — ATM manufacturer Triton Systems has signed a deal with Phi Media for digital content on its ATMs.

Board's Eye tool captures pedestrian, traffic counts

June 5, 2007

TORONTO — MISA, provider of outdoor media management software, announced the launch of Board's Eye, a hardware solution designed to capture and report…

Clear Channel to develop outdoor signage for San Antonio

June 4, 2007

SAN ANTONIO — Visitors to the San Antonio International Airport, the Henry B. Gonzalez Convention Center and the Alamodome will soon be informed and…

Analyst: digital signage shows 'proven return on investment'

May 28, 2007

Investor's Business Daily: With people spending less time watching broadcast TV and reading print publications, advertisers are looking to digital alternatives…

Out-of-home ad spending grows 27 percent

May 28, 2007

eMarketer: Spending on alternative out-of-home media, which includes video networks and digital billboards, grew 27 percent to $1.69 billion in 2006, according…

Nokia engages London Tube riders with interactive sign/game

by James Bickers — Editor, Networld Alliance

May 28, 2007

Commuters waiting for their train are nothing if not a captive audience, and marketers are beginning to understand this. A great example of reaching this…

DSE: Touchscreens gain focus

Deployers and vendors upgrade flatscreens with touch.