Advertising News & Media
Analyst: digital signage shows 'proven return on investment'
May 28, 2007
Investor's Business Daily: With people spending less time watching broadcast TV and reading print publications, advertisers are looking to digital alternatives…
read nowOut-of-home ad spending grows 27 percent
May 28, 2007
eMarketer: Spending on alternative out-of-home media, which includes video networks and digital billboards, grew 27 percent to $1.69 billion in 2006, according…
read nowNokia engages London Tube riders with interactive sign/game
by James Bickers — Editor, Networld Alliance
May 28, 2007
Commuters waiting for their train are nothing if not a captive audience, and marketers are beginning to understand this. A great example of reaching this…
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Avocent, Gas Station TV announce partnership
May 15, 2007
HUNTSVILLE, Ala. — Avocent Corp. announced a partnership with Gas Station TV, to provide programming through video monitors and speakers integrated into gas…
read nowSSKA holds first digital signage council meeting
May 15, 2007
CHICAGO—On the eve of the Digital Signage Expo in Chicago, the Self-Service & Kiosk Association held its first meeting of a new council formed to help…
read nowNew vending machine will dispense free drinks if you watch an ad
May 13, 2007
Digital World Tokyo: Vending operator Apex announced that it will unveil a new system in June called the MediCafe, an elaborate vending machine built around an…
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Tracking digital signage effectiveness
by James Bickers — Editor, Networld Alliance
Advanced tools can measure how well content is working.
read nowSelf-Service & Kiosk Association announces formation of Digital Signage Council
May 9, 2007
During its annual membership meeting held in Las Vegas recently, the Self-Service & Kiosk Association (SSKA) announced the formation of a Digital Signage…
read nowOhio healthcare company creates “Clinic TVâ€Â
May 6, 2007
EXTON, Penn. — Scala Inc. announced it is teaming with Hammond Communications to provide Holzer Clinic with a state-of-the-art communications network called…
read nowDigital Signage Today publishes guide on measurement and analysis
May 6, 2007
LOUISVILLE, Ky. — Digital Signage Today, a daily news and information portal devoted to the burgeoning digital signage industry, announced the publication of…
read nowCamera measures signage audience — from up to 10 meters away
May 6, 2007
KINGSTON, Ont. — A Queen's University Computing professor's invention – to be unveiled today at Google's corporate headquarters in California – provides a…
read nowSeeSaw Networks, Impart Media announce partnership
May 1, 2007
SEATTLE — Impart Media Group Inc. and SeeSaw Networks announced a strategic partnership broadly encompassing access to Impart's qualifying network affiliates…
read nowNeo Canada converts to BroadSign, adds screens
May 1, 2007
MONTREAL — Neo Advertising, the largest digital signage network operator in Canada, has converted its network of screens in 55 upscale shopping malls to the…
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Self Service Expo 2007 wrap-up
by Tracy Kitten — Editor, AMC
Exhibitors ran the gamut from retail to hospitality, hardware to software.
read nowAlternative out-of-home media spending soars
April 30, 2007
STAMFORD, Conn. — Alternative out-of-home media spending surged 27 percent to $1.69 billion in 2006 and is projected to grow at an accelerated 27.7 percent…
read nowNewSight expands mall digital signage program
April 30, 2007
MINNEAPOLIS — Wireless Ronin Technologies, a Minneapolis-based digital signage provider, announced that its digital signage mall project with NewSight Corp.
read nowD2 wins Self Service Expo digital signage award
April 29, 2007
MEQUON, Wis. — D2 Sales announced that it won the Self-Service Excellence Award for Best Digital Signage Deployment at Self-Service Expo (formerly known as…
read nowDS-IQ measures effectiveness of digital signs
by James Bickers — Editor, Networld Alliance
April 25, 2007
MSNBC is reporting on DS-IQ, the Bellevue-based software company whose product does sophisticated, real-time analysis of the data generated by digital signage…
read nowSeeSaw adds text-message interactivity
April 25, 2007
Adweek: One of the largest out-of-home digital media agencies, SeeSaw Networks, said it would add measurable text-messaging capability to its 10,000 nationwide…
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