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Social media critical for digital presence of small businesses

July 18, 2016

According to new research by GetApp, an online marketplace for cloud-based business apps, 56 percent of small business owners and managers polled said that social media trumps all other digital brand building techniques.

The second most important tactic for brand building, according to the survey, is having a mobile website, with 28 percent of respondents citing this as having the greatest impact on their company's digital presence. The least effective methods for impacting digital presence are mobile apps, digital signage and near field communication, or NFC.

The new survey forms part of GetApp's ongoing research program, GetData, which canvases multiple-choice responses from more than 500 business professionals working at small and mid-sized companies across the U.S, according to a company press release.

"It's clear from this research that small businesses view social media as a more effective brand building strategy, compared to developing apps, or investing in technologies like digital signage or NFC," said Christophe Primault, co-founder of GetApp. "The beauty of developing your company's presence through social media is that it is relatively simple to implement, and there's a whole host of tools that can help organize effective campaigns. That said, small businesses shouldn't close themselves off to other technologies that can boost their digital presence."

Mike Kilian, director of business development for Mvix agrees. "Small businesses can combine social media and other technologies such as digital signage for an even stronger brand building strategy," he said. "Together, social media and digital signage can help reinforce the brand message and create memorable experiences that will drive customer satisfaction and loyalty."

Answers to the survey question: "Which of these impact the digital presence of your business the most?"

1. Social media — 56 percent
2. Mobile website — 28.4 percent
3. Mobile app — 7.6 percent
4. Digital signage — 5.8 percent
5. NFC — 2.2 percent

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Mvix is a Pro-AV digital signage company that features our award-winning cloud-based digital signage software. Our solutions have been adopted worldwide by industries including schools, corporate offices, retail stores, hospitals, manufacturing facilities, and more.

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