News

RevelTV, Signagelive extend marketing reach of digital signage

June 8, 2016

RevelTV, a provider of turnkey solutions for digital signage services and applications in the U.S., has deployed Signagelive's cloud-based CMS into its core business to create a fully packaged digital signage offering for the retail, automotive, hospitality, educational and finance industries, according to a press release from Signagelive.

"Digital Signage is becoming more and more of the norm and that's where people are moving," said Matt Dopp, CMO of Revel Media Group. "It's no longer a topic of 'what is digital signage?' but a topic of 'how can we do it.' RevelTVs powered by Signagelive mean faster content and fewer phone calls."

Signagelive integrates with a range of media players and display types, including legacy Windows PCs and the new Samsung Smart Signage platform, enabling RevelTV to source AV equipment from different vendors to create a purpose-built solution for different customers. Retailers using digital signage powered by Signagelive and RevelTV's Channel Valet include convenience store chains Maceys and Maverik, the release said.

Maceys-owned convenience stores were dependent on printed posters for all in-store promotions. These were costly to produce and replace, and individual stores were unable to generate promotional campaigns at short notice because of the timescales needed to produce printed material.

After installing a RevelTV solution powered by Signagelive, Maceys can create and publish content to 200 different displays on a location-by-location or store-wide basis within 24 hours. Promotional messages are not department-specific; the deli departments, for example, can display special deals on groceries or pharmaceutical products, encouraging shoppers to browse the entire store and arrive at checkout with fuller baskets as a result, the release said.

Maverik wanted to increase takings and improve brand loyalty by replacing printed posters with digital advertising. The drink fountains installed in different locations featured a large, static printed advertisement on the front panel and the company saw this as an opportunity to replace printed posters with digital content.

RevelTV has deployed more than 1,250 Signagelive displays across multiple locations and its digital signage network is resulting in increased overall sales through the display of dynamic video to promote other Maverik products, such as hotdogs or candy, the release said.

The Maceys and Maverik installations are based on the Samsung Smart Signage Platform. Signagelive's SoC software has been integrated into the SSSP, eliminating the need for onsite media players to run and manage content and allowing digital signage network users to create and manage their own content without needing third-party support.

"Signagelive's cloud based software supports all digital platforms regardless of supplier," said Raffi Vartian, CMO of Signagelive. "This means that RevelTV can deploy a digital signage solution to their end customer without having to worry about software compatibility. Furthermore, Signagelive is cloud-based, which means fast installation and low cost, making it a highly appealing business offering."