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Nokia engages London Tube riders with interactive sign/game
May 28, 2007 by James Bickers — Editor, Networld Alliance
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Commuters waiting for their train are nothing if not a captive audience, and marketers are beginning to understand this. A great example of reaching this audience was recently spotted outside the Tottenham Court Rd. station of the London Underground, where Nokia has deployed an interactive "matching game" on a giant touchscreen.
In addition to giving idle travelers something to occupy their minds and hands, the game doubles as an advertisement for the Nokia N95 cellular phone.
About James Bickers
James Bickers is the former senior editor of Retail Customer Experience, and also manages webinars for Networld Media Group. He has more than 20 years experience as a journalist and innovative content strategist, with publication credits in national, international and regional publications.
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