Display Technology

Greater Nevada Field taps Yesco to elevate ballpark experience

Photo: YESCO

April 1, 2026

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Yesco, a 106-year-old company known for creating, repairing and maintaining signs, has completed a comprehensive signage and experiential graphics enhancement project at Greater Nevada Field, home of the Pacific Coast League's Reno Aces.

The Reno Aces is a Triple-A affiliate of the Arizona Diamondbacks baseball team.

The series of ballpark improvements are designed to elevate the overall fan and player experience and include upgraded bullpens, a new large-scale video board and Yesco's newly installed visual elements throughout the stadium, according to a press release.

The additions feature bold, high-impact visuals, cohesive branding elements and strategically placed directional signage to guide fans seamlessly from entry gates to seating, concessions and premium areas.

"Our goal is to consistently keep Greater Nevada Field feel new and refreshed every season and partnering with Yesco has allowed us to continue our commitment to delivering a first-class gameday experience," Eric Edelstein, president, Reno Aces, said in the release. "From the moment fans arrive, they'll notice the elevated atmosphere created through thoughtful design, improved navigation and dynamic visuals that keep Greater Nevada Field one of Northern Nevada's premier destinations for baseball and entertainment."

Among the highlights are large-format environmental graphics measuring approximately 1,300 square feet, a series of illuminated and non-illuminated signs totaling more than 233 pieces and custom wayfinding signage designed to improve visibility and guest flow.

"We knew this project was about more than signage — it's about shaping how fans experience the ballpark," Adam Keefer, account executive, Yesco, said in the release. "From highly visible, large-scale graphics to precise wayfinding, every element was designed to be visually appealing, easy to navigate and consistent with the Reno Aces brand."