Display Technology

Yesco debuts marquee on Las Vegas Strip

Photo: YESCO

August 20, 2026

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Yesco, which creates, repairs and maintains recognizable signs, has completed a marquee for Caesars Palace at the intersection of Flamingo Road and Las Vegas Boulevard on the Las Vegas Strip.

Designed, engineered, fabricated and installed by Yesco in partnership with out-of-home media company Branded Cities, the sign introduces a new visual presence, according to a press release.

Standing 210 feet tall and 62 feet wide, the marquee features Mitsubishi Diamond Vision LED technology with a 16mm pixel pitch.

In addition to the LED display system, the installation includes custom fabricated illuminated branding elements and architectural detailing inspired by Caesars Palace's aesthetic.

"For four generations, we've designed and fabricated some of the most prominent marquees and icons that define the Strip's visual identity," Jeff Young, executive vice president, Yesco, said in the release. "Signage is part of the city's entertainment experience — it creates energy and a sense of spectacle people instantly associate with Las Vegas and world-renowned properties like Caesars Palace."