News

GoGo Cast DOOH goes social-local with Dingo Mobile deal

July 23, 2012

Digital out-of-home merchandising and content firm GoGo Cast Inc. announced today that it has inked a deal to acquire Toronto, Canada-based Dingo Mobile Inc., which specializes in developing, deploying and managing social-based mobile applications for smartphones and tablets.

According to the announcement, GoGo Cast will acquire all assets, source code and subsequent patents to the Dingo Mobile Events application, including the recently announced GoGoMobile application.

GoGo Cast said its GoGoMobile application delivers locationally meaningful and significant offers, called GoGo Deals, to shoppers via geo-fencing technology. The mobile platform is both location-aware and time-sensitive, allowing consumers who are interested in finding sales and specials on their favorite products to set triggers that notify them when deals become available in their area. GoGoDeals are redeemable at the local dealer and do not require the use of bar codes, coupons and credit card subscriptions. GoGoMobile's popularity element, which is integrated with Facebook and Twitter, gives users the ability to share information and add new deals they find, as well as invite friends to GoGoMobile directly from their mobile device.

"This acquisition brings a tremendous opportunity for brands and vendors to extend reach beyond the traditional social media engagement," said GoGo Cast President and CEO David Paolo in the announcement. "Dingo Mobile's team of social networking experts coupled with GoGo Cast's unique digital signage marketers will provide a cost-effective and highly efficient means for marketers to engage consumers with information and offers they are looking for and connect them with the businesses that are providing it."

Dingo Mobile's hyperlocal promotional solution lets marketers get their message out instantly, exactly where users are looking to find it, act on it and share it with their peers, the companies said. The application's proprietary Facebook integration allows users to import a pre-filtered set of friends based on their current location and relationship and share the deals they find with them. This flash marketing technology gives businesses an opportunity to make their brand part of a new social space, delivering messaging when and where consumers are about to make a purchase decision.

"We are very excited to have our mobile products be a part of the strong GoGo Cast brand of digital media solutions," said Daniel Wilchesky, CEO and co-founder of Dingo Mobile Inc. "GoGo Cast's current network has an enormous reach of critical mass consumers hungry for the best geo-targeted deals and events available and the collaboration of both of our offerings will prove to be a win/win for marketers."

GoGoMobile's application is integrated with GoGo Cast's in-store GoScreen network, enabling user engagement with deals and offers at all touch points from discovery to purchase.

Read more about digital signage and mobile interactivity.