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Interactive Dove campaign explores beauty on DOOH
The "beauty bar" brand goes digital in London's Victoria Station.
 | I almost never talk on the telephone anymore. Instead, I text, I email, I instant message. As recently as a couple of years ago, I never — and I mean never — texted or IMed with people; I either called them or emailed them. A few years … |
 | Digital signage has proven to be one of the most influential, most effective communications tools available for virtually any business or organization — including budget-conscious, small- to medium-sized organizations. That's because digital … |
 | It has been quite some time since I posted a blog entry. My inactivity has not been from lack of interest or dearth of things to say; it's simply because I've been buried supporting my employer's (Symon Communications) growth and new market … |
| The changes since the first of the year have been exponential, not linear, in the complete digital signage as companies and individuals use, refine and enhance/enrich the technologies in new and unique ways. In traveling around the country and globe … |
 | If you want to invoke a reaction from your ordinary passive digital sign, try incorporating a QR Code in the layout and see what happens. The days of casually viewing digital advertising layouts may be a thing of the past with the advent of Quick … |
| Just before the end of 2010 I wrote an article that appeared in Mobile Commerce Daily that introduced the mobile industry to digital signage as a mechanism for creating mobile context. The first article defined mobile context as a connection between … |
| Over the past two years, I've spoken and written extensively about the trends and events that are facilitating a gigantic mobile revolution. The point of my efforts has been to educate the digital signage industry on how the exploding consumer … |
| Many in the digital signage industry are becoming increasingly aware of the impact that mobile technologies are having on signage. A smaller but growing number of people are truly beginning to understand the value and benefits of combining the two … |
| "What problem are you trying to solve?" That question has been the driving force behind my entire career since graduating from college. My first job out of college was with an information technology and business process outsourcing company called … |
| Dove, the "beauty bar" soap brand, recently went to digital out-of-home for an exercise in interactive marketing at London's Victoria Station. Timed to coincide with Valentine's Day, the Unilever beauty brand wanted "to spread a little love and … |
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Webinar - Mobile Retail: What Comes Next?
There's a lot of talk about and a lot of interest in mobile retailing, from scannable on-screen coupons to line-busting with checkout in the aisle. In this webinar, you'll learn about the state-of …Type: WebinarSponsored by: National Service Center -
Software for Digital Signage
For companies deploying digital signage, software choices can be intimidating. Here's what to look for in a software platform and how it should interact with both screens and people.Type: GuideSponsored by: Nanonation -
Starmount Engage Mobile Selling Assistant Application
Mobile devices have led to tech-savvy shoppers who may know more about your products than your sales associates. By empowering associates with mobile devices, retailers can increase customer …Type: Fact SheetSponsored by: Starmount Systems -
Ad-Funded Digital Signage: Is There A Future In It?
Ad-funded digital signage has fallen significantly short of expectations, and social and technological changes will further reduce agency participation. The industry must learn to adopt or face …Type: White PaperSponsored by: Symon
Research Center Sponsored by:
The mobile phone is emerging as a critical “screen” for communications. Knowing this, digital signage providers are developing new ways of converging the two technologies in ways that benefit both. Symon Communications is a leading provider of award-winning digital signage and visual communications solutions