News

AOpen, iSign partner to integrate location-based interactive marketing and digital signage

February 6, 2011

Location-based interactive proximity advertising solutions developer iSIGN Media and digital signage firm AOpen America Inc. have announced they are partnering to create integrated, interactive digital signage through location-aware mobile technology.

The two companies will present their comprehensive new system at the 2011 Digital Signage Expo in Las Vegas later this month.

The new marketing techniques being presented by iSIGN and AOpen are defined by the interactivity between digital signs and mobile devices, the companies said, and offer brands the ability to connect and engage their core consumer constituencies in a unique, effective and immediate way, and in very close proximity to retail outlets.

As a function of the partnership between iSIGN and AOpen, the iSIGN Interactive Marketing Solution is broadcast from media players/engines produced by AOpen. AOpen platforms are found in multiple markets across North America, including the retail, food and drug, cinema, and convenience store sectors.

ISIGN will be exhibiting its software solutions with AOpen at the 2011 Digital Signage Expo (DSE) at Booth # 1809, Feb. 22-25, as well as broadcasting from the AOpen booth to deliver messaging throughout the duration of the show, inviting visitors and attracting attendees to experience a demonstration and be eligible for a mobile prize.