Digital signage used to be a tool for only large-scale deployments or critical deployments such as airports or military facilities. Now, digital signage is easier than ever to handle. Here's why.
Retailers must present creative content to stand out among their competitors. One way they can do this is by leveraging digital displays to effectively promote their brands while attracting the attention of shoppers.
McDonald's recently did a massive $6B digital signage, kiosk makeover. But will this be enough to solve its woes?
Large format displays often get all the attention, but small form factor displays can also make a big impact.
With interactive digital signage, end users have to consider whether they can afford it, whether their software can support it and whether they actually need it.
To design and deploy digital menu boards, you must add one cup of content design, 1 tbsp. of animation, a tsp. of preparation and planning, and a custom enclosure. Much like you would with a roux, you must season your signage for flavor.
No matter how robust your digital signage software is, if you don't understand engagement, you're wasting your efforts. Here are a few tips and tricks to help with digital signage engagement.
With new technologies, Daven Acker, a franchisee of Pizza Inn, knows "It's always a challenge."
Doug Reifschneider, Pita Pit vice president of marketing, discusses the challenges of making the right technology choice for your fast casual brand.
McDonald's digital signage makeover and a digital signage sink solution dominated headlines for August 2018 on Digital Signage Today. The restaurant giant McDonald's recently invested billions of dollars into major technological upgrades with kiosks, digital signage, menu boards and more.
From spotlighting campus events to showing highlights of Saturday's football game to providing daily cafeteria menus, schools have a wealth of information they have to share with a range of different audiences. Schools can take advantage of the latest digital signage technology to communicate quickly and effectively with staff and students.
Retail is one of the biggest markets for digital signage, but that doesn't mean every retailer or supplier uses it correctly.
Shark attacks are fairly rare, as they accounted for only 439 deaths between 1958 and 2016. However, shark attacks still make for exciting movies. One shark attack movie, 'The Meg' recently promoted its movie with virtual shark attacks at an Australian railway station.
Display technology has advanced at such a fast pace that collaboration among solution providers has taken on a new level of importance. Innovations in display lighting, video enhancement, biometric identification, anonymous analytics, IoT sensors, AI and other specialties have opened new floodgates, but call for new partnerships
When you first deploy digital signage, you probably hope it will last a long while. After all, no one wants to deploy a new display every year, or every month. Although digital signage has become more affordable, it still isn't cheap. So, how do you future proof your digital signage?
For billboard operators who want to increase their digital advertising reach, the 2017 tax reform package offers big reasons to expand.
McDonald's Corporation is spending $6 billion to revamp more than 6,000 stores throughout the U.S. in hopes of transforming itself into an efficiency expert's dream brand. The renovations, which will affect stores in 20 states and the District of Columbia, include kiosk ordering, table service, digital menu boards and mobile pay and pick-up zones.
With smart city initiatives expanding, city planners are paying more attention to the capabilities of interactive kiosks and digital signage in public spaces, including major transportation hubs. These devices are improving quality of life, but cybersecurity and privacy concerns remain.
One company is putting displays next to toilets, with its blockchain-powered digital signage sink displays.
When looking at an opportunity, and for the purposes of this exercise, the opportunity is a large format visual solution, the key to eliminating wasted time and effort is to determine at least two project parameters before starting the design: timeline and budget.