3 self-service lessons for digital signage

The line between digital signage and kiosks has become more blurred in recent years. As such, it is important to look at three key lessons the self-service world can teach digital signage companies.

3 questions on DOOH trends

DOOH continues to be a major force in the digital signage space, as innovators continuously craft hyper localized creative campaigns. Digital Signage Today spoke with Rich Ventura regarding key DOOH trends for 2017.

How digital signage can bring in millennials, Gen Z

Millennials and Gen Z represent a huge opportunity for fast casual brands. The engagement factor is key: Generation Z and millennials are selective about what and where they eat, and weigh their decisions based on several facets. Digital signage is one way to drive engagement.

Digital signage 5 for 5: January edition

The first month of 2017 is over, and we are already close to the beginning of spring. In January, readers of Digital Signage Today were interested in both the future and the past of digital signage.

Anti-smoking digital signage sparks controversy

A Swedish pharmacy ran a DOOH anti smoking campaign, which featured a display that 'coughed' when it detected smoking. The campaign has sparked controversy regarding its methods.

Digital transformation of business and communications: Part 2

For sales, are big displays enough? Or does the shelf experience still play a role? Jean-Pierre Lacroix, president of Shikatani Lacroix, continues the conversation on the digital transformation of business and communications.

Top 4 keys to look for in touchscreen software

You can have the newest, most cutting-edge touch screen available, but if you don't have the right software running on it, it's not going to do you or your client much good. It's important to understand, then, what you're looking for in a software package when you're coming up with a touch screen-related campaign.

Digital signage powers license plates

Digital signage may provide the key to automating fleets of autonomous vehicles through LCD license plates, designed to offer messaging and automate registration and other fees.

Top 5 digital signage technology 'must haves' for 2017

As important as the placement of screens and creation of dynamic content are in the effectiveness and success of in-store digital signage, technology is still the main driver in this industry. Here are the five technologies to keep in mind when discussing the creation of and operational efficiency of a digital signage system.

3 touch table mistakes to avoid

Touch tables are finally reaching mainstream audiences in homes, offices and retail. But there's not a lot of conventional wisdom out there on how it can be used effectively. Let's look at three touch table disasters and how to avoid them.

How outdoor digital signage can last the winter

Overlooking the smallest detail can have a devastating impact on your digital signage investment, especially when it is being exposed to winter weather. There are a number of considerations to make that will allow your outdoor kiosk or display to survive.

What to expect at Digital Signage Expo 2017

On Mar. 28-31, the Digital Signage Expo will be touching down at the Las Vegas Convention Center. The show is expanding this year, with new education programs, exhibitors and a central interactive gathering place.

The UK outdoor digital signage market: Where's it heading in 2017?

The outdoor digital signage landscape has shifted in the UK. What's the current state of this market in 2017?

Digital signage top 7 news stories of 2016

Digital signage is an industry that never sleeps, as the most read news items of 2016 confirms. The top news covered topics from the "Golden Arches" of McDonald's to a major acquisition of Scala by Stratacache.

Top 5 digital signage stories: December edition

The holidays are over and winter has set in, but digital signage stories don't hibernate during the cold. The top stories last month examined key predictions for the future of digital signage in 2017, retailer strategies and more.

Digital signage increase customer dwell time, spend for fast casuals

Use of digital signage in the restaurant space has been growing exponentially as operators realize the flexibility, marketing and branding opportunities it provides. But there is another important reason to deploy digital signage for your brand: It increases dwell times and encourages increased spending while in the restaurant.

CNN adds LED video walls to 'The Situation Room'

Wolf Blitzer got an upgrade this election cycle as CNN teamed up with APG Displays to renovate its Washington D.C. studio with new video walls.

4 ways digital signage can transform sports' arena experience

It's a competition with the couch. And, the competitor is fierce. Professional sports teams and venues are continuing to compete with inanimate objects in the average sports' fan's house: the couch and the home entertainment system. To compete with the couch, digital signage needs to be a big part of arena's strategy.

Force sensing offers game changer for touchscreens

Touch interactivity has come a long way in the past few years. But as we wrap up the year and turn our attention to 2017, we'll see a meaningful shift in how people interact with digital kiosks and signage.

3 questions on digital signage in 2017

With 2017 upon us, we must consider key questions on what's on the horizon for digital signage. What will be the biggest hardware innovation? Will 4K reach the tipping point? Where is content management headed?

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