Press Release
NoviSign Turns 15: From Startup to Global Leader in Digital Signage Software
NoviSign marks 15 years of growth from a small idea into a global digital signage leader, powering 70,000+ screens. With a focus on flexibility, reliability, and innovation, especially AI, the company continues expanding its platform, partnerships, and impact worldwide.
April 28, 2026
For 15 years, NoviSign has been helping businesses transform the way they communicate through digital signage across screens worldwide.
Founded in 2011, NoviSign has grown into a leading digital signage software platform powering digital experiences across industries and use cases, both directly and through its global white-label partner network.
Today, NoviSign supports over 70,000 active screens and works with 250+ white-label partners globally, serving organizations ranging from small restaurants, schools, and hotels to global brands such as Disney, IKEA, NVIDIA, Coca-Cola, Hilton, Indeed, Appalachian Regional Healthcare and Porsche.
Industry leaders, including TechRadar, have recognized the platform's reliability and enterprise capabilities, awarding it multiple awards, including Best Digital Signage Software for Enterprises.
“Fifteen years ago, we started NoviSign as a small idea that grew into a meaningful global journey. We’ve truly enjoyed every step along the way, and we’re grateful for the partners, customers, and friends who have been part of it. We look forward to continuing this journey together.”
Gil Matzliah, CEO of NoviSign
Built on Flexibility, Simplicity, and Scale
From the beginning, NoviSign made strategic technology choices that continue to shape the platform today. Early on, the company adopted Android when it was still emerging, building a native player that has been continuously developed and refined over the years. Today, it remains a core advantage, optimized for performance, stability, and large-scale deployments.
At the same time, the platform was built in the cloud on AWS from the start, enabling flexibility and scalability as the system evolved. Over time, NoviSign expanded into a fully hardware-agnostic solution, supporting Android, ChromeOS, Windows, LG webOS, Samsung Tizen, BrightSign, Amazon Signage Stick, etc. This allows customers to choose the hardware that fits their needs while maintaining a consistent, centralized platform.
Combined with a simple drag-and-drop studio, NoviSign balances ease of use with support for complex, enterprise-level deployments, remaining accessible while continually expanding its capabilities.
Strengthening Security, Long-Term Reliability, and Partnerships
As NoviSign grew, several principles were enhanced: stability, security, and long-term reliability. These were not added later, but built into the platform from the early stages.
The system is designed to keep screens running continuously across diverse environments, from education and corporate settings to hospitality and healthcare. Many deployments have been running for years, supported by a focus on consistency and durability.
Security has also been a key priority, with ongoing investment in compliance, infrastructure, and best practices, including SOC 2 certification. Together with hands-on global support, this foundation allows customers and partners to rely on NoviSign for long-term, mission-critical communication.
Continuing to Innovate with AI
Innovation at NoviSign has always been a gradual, ongoing process. Over the years, the platform has expanded to support interactive experiences, including multi-player games on large screens, IoT integrations, sensor-based triggers, camera-based solutions, and data-driven content powered by APIs and external systems.
More recently, NoviSign has moved into programmatic DOOH integrations and ad network connectivity, opening new opportunities for monetization and scale.
In the past 2 years, the platform has entered a new phase with AI becoming a core part of its evolution. This includes AI-driven content creation, smarter workflows and automation, and integrations with external AI systems.
Beyond simplifying content creation, AI is enabling more dynamic and responsive digital signage, adapting content based on data, automating updates at scale, and reducing the manual effort required to manage large deployments. As these capabilities continue to expand, AI is expected to play an increasing role in how organizations manage and optimize their screen-based communication.
A Partner-Driven Global Platform
NoviSign’s global reach is built on a strong partner ecosystem, with over 250 system integrators and resellers worldwide. Most of these are white-label partners who run their own business powered by NoviSign. This partner-first approach has been a key part of the company’s growth from the early days, helping bring the platform to new markets and industries.
Many of these partnerships have developed over years of collaboration, reflecting a shared focus on long-term success, robust and effective management tools, and continuous improvement.
At the same time, NoviSign continues to invest in its core platform, enhancing its cloud infrastructure, expanding API capabilities, and further strengthening its Android-native player to support deployments of any scale.
Looking Ahead
NoviSign remains focused on long-term growth and continuous improvement. The approach has always been steady and deliberate—expanding capabilities, strengthening the platform, and building lasting relationships.
Looking ahead, key areas of focus include expanding AI capabilities across the platform and embedding them deeper into everyday workflows, strengthening security and compliance, growing the global partner network, and increasing deployments worldwide. At the same time, NoviSign has started pursuing strategic acquisitions to expand its capabilities and strengthen its position in the digital signage market.
The company is also investing in deeper integrations, greater platform openness, and new collaborations, including partnerships with software companies, to further extend what digital signage can achieve.
15 Years in the business – Strong, Energetic and Still Hungry!
After 15 years, NoviSign has built a strong foundation: a stable platform, a global presence, and long-term partnerships with customers and partners around the world.
At the same time, on a personal note, we all feel like this is just the beginning. There is so much more to build, improve, and explore.
We would like to thank our customers, partners, employees, and supporters who have been part of this journey. We look forward to continuing it together in the years ahead.
Included In This Story
NoviSign Digital Signage
Digital Signage Made Easy
NoviSign is an award-winning digital signage platform powering 60,000+ screens worldwide. Its cloud-based system makes it easy to create, schedule, and manage dynamic content—delivering reliable, engaging, and scalable digital signage for any industry.
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