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JCDecaux News & Media

McDonald's delivers digital signage orchestra

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

The average customer would not typically associate classical music orchestras with McDonald's, until now.

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JCDecaux launches advertising platform at Changi Airport

December 12, 2018

JCDecaux Singapore, a subsidiary of outdoor advertiser JCDecaux, has launched its Digital Duty-Free Totem advertising platform at Changi Airport. It consists…

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AR digital signage battles racism with contactless payments

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

A digital signage campaign challenged users to stop an AR white supremacist rally by donating.

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McDonald's celebrates 50 years of Big Macs with digital signage dance-off

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

McDonald's has been consistently deploying digital signage, kiosks and other customer experience solutions inside their stores. The fast food giant is also…

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Guatemala boosts tourism with AR campaign

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

The Tourism Board of Guatemala is looking to boost tourism with an experiential augmented reality campaign. The board partnered with JCDecaux Airport Paris, a…

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JCDecaux Singapore unveils bus shelter advertising network

September 11, 2018

JCDecaux Singapore recently deployed displays in its bus shelter advertising network. The company uses its SmartContent platform to manage content on the…

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JCDecaux Singapore unveils selfie Absolut DOOH campaign

May 25, 2018

JCDecaux Singapore, an outdoor advertiser, recently unveiled a live social feed DOOH campaign for Absolut, a vodka brand at Singapore Changi Airport. The…

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Augmented reality sends Ecco's Scinapse sneakers crashing through the wall

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

It's not every day a show comes crashing through a crack in the wall, but Ecco aimed to make that happen with an augmented reality campaign promoting its…

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DOOH market to grow by 12.6% from 2017 to 2023

April 12, 2018

The global DOOH market is expected to grow at a compound annual growth rate of 12.6 percent from 2017 to 2023, according to a report by Allied Market Research.

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DOOH campaign helps travelers compare cost of living

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Travelers flying into Paris got a chance to compare the cost of living around the globe with an interactive display.

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JCDecaux partners with Neustar to provide OOH media analytics

December 12, 2017

JCDecaux, an OOH media company, has partnered with Neustar, a real-time information provider, to launch an OOH media analysis package. The solution will use…

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VR experience brings the fear to laundry

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

In order to promote a washing machine, Whirlpool teamed up with JCDecaux to craft a hair-raising VR experience that brings the fear to the laundry.

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I'm lovin' it in Italy: McDonald's launches delivery via interactive bus shelters in Milan

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

McDonald's transformed three bus shelters in Milan, Italy into interactive stores where customers can order via a touchscreen and have food delivered to them.

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JCDecaux brings photography to life with Portrait of Britain event

September 1, 2017

JCDecaux, an OOH media company,  and Nikon, a digital camera company, recently helped deliver digital screens to the Portrait of Britain photography…

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JCDecaux expands London network with 40 displays

June 28, 2017

JCDecaux recently won a contract with the London borough of Bromley to deploy 40 OOH displays. The company will deploy the screens in the town center and the…

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