Should you switch to fully digital or combination digital and printed menu boards?

by Scott Sharon — CEO, START

Switching from static menu boards to new digital menu boards is a big step for restaurant operators. Digital menu boards have more components, are more costly…

Smartphones are just small digital signage displays

Smart phones have concentrated global business right at our fingertips, thus becoming the high-octane business channel for digital signage companies.

Spotlight on digital signage at the 2016 Rio Olympics

by Jeff Hastings — CEO, BrightSign

Digital signage is playing an integral role at the 2016 Rio de Janeiro Games unlike anything seen before at a large-scale sporting event.

The future of DOOH is now: Pairing biometrics with digital signage

by Richard Ventura — VP Business Development, NEC Display Solutions

Combining technologies like facial analysis tools and digital displays can enhance consumer experience while upping a brand's profitability and value.

Big Data and digital signage driving the parking industry

by Tegan Worrall — Creative & Marketing Manager, CV Media & Signage

Digital technology is driving rapid change in the car-parking industry. The two key areas where digital technology is changing the industry landscape are the…

How to create a successful customer experience using digital signage

Consumers are increasingly digitally savvy and expect an omnichannel retail experience. Many retailers are choosing digital signage as a secondary sales tool…

July's Top 5 digital signage headlines

by Travis Wagoner — Editor, Networld Media Group

It's time to look back at the most-read articles, news and blog posts on Digital Signage Today from the previous month, recapping the biggest news headlines in…

What's driving the digital signage market trends?

by Ronak Bora — Senior Executive - SEO, Global Market Insights Inc.

Breakthroughs in methods of display-panel production have led to a considerable decline in cost and are predicted to positively affect digital signage market…

The growth of the digital signage industry: Are you on hold?

by Scott Sharon — CEO, START

I frequently read reports about the size of the digital signage industry and its expected growth. However, I rarely hear anyone include the digital sign…

Does the success of 'PokémonGo' mark a turning point in augmented reality experiences?

by Libby Davies — Content Writer, SignStix

Over the last week, the entire world has been gripped with Pokémon fever. "Pokémon Go," the interactive, augmented reality-enabled gaming app has captured the…

When do you need a video wall controller?

by Tim Griffin — CTO, Userful

There are many approaches to drive video walls. Each has advantages and disadvantages.

What happens when you use digital signage for queue management?

by Evan Magner — Marketing Project Coordinator, Mvix

Digital signage takes queue management to a new level. Queues involve customers waiting with little else to do, while digital signage is all about drawing the…

QSR + outdoor digital displays = The ultimate Happy Meal

by Tegan Worrall — Creative & Marketing Manager, CV Media & Signage

With an estimated 50 to 70 percent of QSR sales occurring in the drive-thru, taking digital menu boards outdoors is the next logical evolution for the industry.

Industry experts answer your outdoor kiosk questions

by Chris Gilder — Founder/CEO, Meridian

To close our four-week series on outdoor kiosks, we've gathered the top 10 most frequently asked questions and answered them using best practices and industry…

The looming convergence of digital signage and mobile tech

by Jeff Hastings — CEO, BrightSign

We're so accustomed to interactivity on our phones and tablets that we simply assume all screens will be just as dynamic, and we're surprised when they're not.

How companies are leveraging outdoor kiosks to improve user experience

by Chris Gilder — Founder/CEO, Meridian

Outdoor kiosks can offer users an enhanced experience by streamlining processes that might otherwise require long wait times or inefficient searching. There…

4 ways digital signage makes the public sector run better

Public sector entities are increasingly turning to digital signage as they discover the many ways it can help these organizations operate and use tax dollars…

What makes an outdoor kiosk successful?

by Chris Gilder — Founder/CEO, Meridian

While many self-service kiosks are located inside, as we discussed last week, there are a number of use-cases where an outdoor kiosks will drive the best ROI.

The new era of communication

With a common mission to empower people and organizations, Microsoft and LinkedIn intend to break down the silos of information that currently exist for…

Digital advertising at the speed of technology

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

LED signs are more than just a showcase of vibrant, colorful and attention-getting advertising. With software that is intuitive and highly programmable, sign…