Avoiding the uncanny valley in digital signage

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Holographic displays are cool, except when they drive away visitors with creepy images and robotics. Avoiding the uncanny valley is key for any retailer…

Digital signage will be buzzing this year

by Daniel Waldron — Copywriter, Armagard Limited

2016 was a massive year for the digital signage industry, creating a renewed buzz as we gear up for this year's stellar exhibition. Outdoor digital signage…

Intel continues to push digital signage innovation

by Lyle Bunn — Strategy Architect, BUNN

Intel technologies drives 75 percent of the media players and compute engines that drive digital signage and place-based media globally. The company…

Digital signage at entertainment venues: What to look for in 2017

by Jeff Hastings — CEO, BrightSign

Digital signage is no stranger to entertainment venues. Aquariums, museums, amusement parks and other major tourist attractions all integrate digital signage…

The showroom store and customer experiences

by Lyle Bunn — Strategy Architect, BUNN

As the showcase location is used to test and validate improved customer experience and engagement, the brand or retailer should assess individual elements of…

3 self-service lessons for digital signage

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

The line between digital signage and kiosks has become more blurred in recent years. As such, it is important to look at three key lessons the self-service…

How digital signage can bring in millennials, Gen Z

Millennials and Gen Z represent a huge opportunity for fast casual brands. The engagement factor is key: Generation Z and millennials are selective about what…

Digital transformation of business and communications: Part 2

For sales, are big displays enough? Or does the shelf experience still play a role? Jean-Pierre Lacroix, president of Shikatani Lacroix, continues the…

Top 4 keys to look for in touchscreen software

by Casey Dubbs — Marketing Manager, Horizon Display

You can have the newest, most cutting-edge touch screen available, but if you don't have the right software running on it, it's not going to do you or your…

3 touch table mistakes to avoid

by Casey Dubbs — Marketing Manager, Horizon Display

Touch tables are finally reaching mainstream audiences in homes, offices and retail. But there's not a lot of conventional wisdom out there on how it can be…

The UK outdoor digital signage market: Where's it heading in 2017?

by Daniel Waldron — Copywriter, Armagard Limited

The outdoor digital signage landscape has shifted in the UK. What's the current state of this market in 2017?

Digital signage increase customer dwell time, spend for fast casuals

by Richard Ventura — VP Business Development, NEC Display Solutions

Use of digital signage in the restaurant space has been growing exponentially as operators realize the flexibility, marketing and branding opportunities it…

4 ways digital signage can transform sports' arena experience

It's a competition with the couch. And, the competitor is fierce. Professional sports teams and venues are continuing to compete with inanimate objects in the…

Force sensing offers game changer for touchscreens

by Ian Crosby — Sales & Marketing Director, Zytronic

Touch interactivity has come a long way in the past few years. But as we wrap up the year and turn our attention to 2017, we'll see a meaningful shift in how…

5 ways travel and tourism can take advantage of digital signage

by Chris Gilder — Founder/CEO, Meridian

As the digital signage trend continues to grow, travel and tourism organizations are beginning to use live, interactive information to encourage travelers to…

5 digital signage trends driving customer experience innovation

by Jeff Hastings — CEO, BrightSign

Digital signage as it was narrowly defined just a few short years ago is giving way to a much more immersive experience. It's not just about catching someone's…

Food court digital signage delivers upsell

by IAdea Corporation — Marketing Manager, IAdea

In a crowded advertising marketplace, it's hard for retailers to get their message across. The food court, however, can prove to be an ideal location to get…

Digital disruption raising expectations of the automotive industry

by Tegan Worrall — Creative & Marketing Manager, CV Media & Signage

The automotive industry is undergoing an era of digital disruption. Static signs and posters simply do not captivate an audience anymore. Digital signage…

As digital and traditional advertising worlds converge, OOH measurability is a must

Digital and traditional OOH industries are colliding now more than ever. While digital has measurable ROI, OOH falls behind in terms of analytical information.

Multiple digital signage platform cause headaches in higher ed

by David Kaszycki — Marketing Director, Aerva

A common pitfall that we are seeing more colleges and universities run into is having multiple digital signage software platforms deployed simultaneously…