4 ways to 'dress' your digital drive thru menu board for the weather

by Daniel Waldron — Copywriter, Armagard Limited

You dress according to the weather, right? If it's hot, you wear loose fitting clothes. If it rains, you wear a waterproof jacket, maybe. If it snows… well you…

Improved technology gives digital signage owners extra advertising power

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

Technology is driving big changes everywhere in our society, including digital signage. Today, digital signage owners can leverage advances in interactive…

Unlocking the power of data

While data is at the heart of business and technology, many organizations are unable to leverage these silos of wealth and make them useful, due to challenges…

Are kiosks the next step for restaurant-based digital signage?

by Jeff Hastings — CEO, BrightSign

There's a lot of buzz surrounding the rise of self-order kiosks in dining establishments, especially quick-serve restaurants. As digital menu boards approach…

5 tactics to keep in mind with digital signage

by Bradley Cooper — Editor, Connect Media

Companies are focusing on delivering cross-channel experiences that truly draw in distracted customers. However, in order to improve customer experience, a…

Bigger is better with video walls

by Debbie Wilson-DeWitt — Marketing Communications Manager, Visix, Inc.

Video walls are designed to create a big impression, so you need to go big with them or go home.

Is digital signage the secret sauce for restaurant experiences?

by Digital Signage Today

Successful restaurants recognize that the path to their customers' stomachs begins in their minds. They need to grab a customer's attention and craft a…

Answering 6 questions from your CEO on digital signage

by Daniel Waldron — Copywriter, Armagard Limited

Are you an advocate of digital signage, but your boss is having none of it? Here are six common questions your CEO will have, and how to answer them.

The mobile workforce offers key corporate communications opportunities

The digital workforce was a revolution in itself, but the mobile workforce takes it to a new level. The most successful organizations will be the ones that…

Is your digital strategy ready for tomorrow's marketplace?

Today's business climate is dominated by companies that embrace technology and data to transform industries.

How to finance your digital signage solution

by Chris Gilder — Founder/CEO, Meridian

While self-service initiatives provide significant ROI opportunities, businesses should understand all of the necessary costs and how they plan to fit those…

Does 4K even matter?

by Bradley Cooper — Editor, Connect Media

4K resolution looks good on paper, but does it matter in the long run?

5 ways digital signage can improve employee engagement

There is no debating the economic benefit of employee engagement. Results include higher productivity, better employee retention, a positive, more creative…

How to create an omnichannel experience

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Before any retailer can map out a strategy for a seamless omnichannel customer journey they need to understand its definition, avoid skipping important first…

5 steps to choosing a digital signage manufacturer

by Daniel Waldron — Copywriter, Armagard Limited

A lot hinges on choosing a digital signage manufacturer to meet your project's goal. Your job is probably one of them, which is why selecting a digital signage…

Digital signage at the pump: a consumer's perspective

by Bradley Cooper — Editor, Connect Media

Digital signage at the pump can be a great boon for a gas station's business, but there are a few pitfalls to such a tool as well.

Porn hack raises questions regarding OS and digital signage security

by Jeff Hastings — CEO, BrightSign

The recent hacking of a digital signage kiosk in Union Station to display pornographic videos raised a great deal of concern. Truth be told, unauthorized…

Digital signage adoption continues to surge forward

by Jeff Hastings — CEO, BrightSign

Recent digital signage trade shows reflect the breakneck pace of innovation in the digital signage industry. Digital signage adoption is increasing almost…

5 digital signage future trends set to change the market

by Egor Belenkov — CEO, Kitcast

In the future, digital signage will be smarter, trickier and more personalized, and that's just the beginning.

How to keep your digital signage from being shut down by the FCC

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

Digital billboards and LED signs are increasingly being targeted by the FCC due to high emissions. The reason for this is due to a flaw in Asian-manufactured…