Digital transformation of business and communications: Part 2

For sales, are big displays enough? Or does the shelf experience still play a role? Jean-Pierre Lacroix, president of Shikatani Lacroix, continues the…

Top 4 keys to look for in touchscreen software

by Casey Dubbs — Marketing Manager, Horizon Display

You can have the newest, most cutting-edge touch screen available, but if you don't have the right software running on it, it's not going to do you or your…

3 touch table mistakes to avoid

by Casey Dubbs — Marketing Manager, Horizon Display

Touch tables are finally reaching mainstream audiences in homes, offices and retail. But there's not a lot of conventional wisdom out there on how it can be…

The UK outdoor digital signage market: Where's it heading in 2017?

by Daniel Waldron — Copywriter, Armagard Limited

The outdoor digital signage landscape has shifted in the UK. What's the current state of this market in 2017?

Digital signage increase customer dwell time, spend for fast casuals

by Richard Ventura — VP Business Development, NEC Display Solutions

Use of digital signage in the restaurant space has been growing exponentially as operators realize the flexibility, marketing and branding opportunities it…

4 ways digital signage can transform sports' arena experience

It's a competition with the couch. And, the competitor is fierce. Professional sports teams and venues are continuing to compete with inanimate objects in the…

Force sensing offers game changer for touchscreens

by Ian Crosby — Sales & Marketing Director, Zytronic

Touch interactivity has come a long way in the past few years. But as we wrap up the year and turn our attention to 2017, we'll see a meaningful shift in how…

5 ways travel and tourism can take advantage of digital signage

by Chris Gilder — Founder/CEO, Meridian

As the digital signage trend continues to grow, travel and tourism organizations are beginning to use live, interactive information to encourage travelers to…

5 digital signage trends driving customer experience innovation

by Jeff Hastings — CEO, BrightSign

Digital signage as it was narrowly defined just a few short years ago is giving way to a much more immersive experience. It's not just about catching someone's…

Food court digital signage delivers upsell

by IAdea Corporation — Marketing Manager, IAdea

In a crowded advertising marketplace, it's hard for retailers to get their message across. The food court, however, can prove to be an ideal location to get…

Digital disruption raising expectations of the automotive industry

by Tegan Worrall — Creative & Marketing Manager, CV Media & Signage

The automotive industry is undergoing an era of digital disruption. Static signs and posters simply do not captivate an audience anymore. Digital signage…

As digital and traditional advertising worlds converge, OOH measurability is a must

Digital and traditional OOH industries are colliding now more than ever. While digital has measurable ROI, OOH falls behind in terms of analytical information.

Multiple digital signage platform cause headaches in higher ed

by David Kaszycki — Marketing Director, Aerva

A common pitfall that we are seeing more colleges and universities run into is having multiple digital signage software platforms deployed simultaneously…

3 tips to engage retail customers as they wait

by Neil Rieger — Director, Creative Services, SIGNET

Waiting time in the retail world is almost inevitable. However, it's also an opportunity for businesses to engage and connect with their audience through tools…

Stimulating the human eye: Creating true-to-life displays

by Gary Feather — CTO, NanoLumens

In the last 20 years, we have seen massive improvements in resolution, and 8K is on the horizon. The human eye might have a difficult time seeing more value…

Digital signage brings out the coloring book

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

JCDecaux, an outdoor advertiser, recently teamed up with Coca-Cola Amatil's brand Deep Spring to deploy a digital coloring book in Sydney and Melbourne…

Retailers can upsell with digital signage

by Tim Griffin — CTO, Userful

What can a retail environment create that online competitors such as Amazon cannot? The answer is obvious: an amazing, in-person experience. Video walls offer…

Looking back: A decade of digital billboards

by

A lot can happen in a decade. Since Watchfire Signs made its first foray into digital billboards in 2007, the company has noticed a lot of changes in the…

The top 3 environmental threats to digital signage

by Jeff Hastings — CEO, BrightSign

Breakthroughs in display design and content delivery enable signage to be placed virtually anywhere. And while this is great for the industry, integrators must…

Digital signage powers corporate communications

by Debbie Wilson-DeWitt — Marketing Communications Manager, Visix, Inc.

Digital signage for corporate communications saves time and money, and makes everything run smoother. You can use ROI triggers to measure results, which is…