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Blogs

Intel continues to push digital signage innovation

by Lyle Bunn — Strategy Architect, BUNN

Intel technologies drives 75 percent of the media players and compute engines that drive digital signage and place-based media globally. The company…

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Digital signage at entertainment venues: What to look for in 2017

by Jeff Hastings — CEO, BrightSign

Digital signage is no stranger to entertainment venues. Aquariums, museums, amusement parks and other major tourist attractions all integrate digital signage…

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The showroom store and customer experiences

by Lyle Bunn — Strategy Architect, BUNN

As the showcase location is used to test and validate improved customer experience and engagement, the brand or retailer should assess individual elements of…

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3 self-service lessons for digital signage

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

The line between digital signage and kiosks has become more blurred in recent years. As such, it is important to look at three key lessons the self-service…

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How digital signage can bring in millennials, Gen Z

Millennials and Gen Z represent a huge opportunity for fast casual brands. The engagement factor is key: Generation Z and millennials are selective about what…

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Digital transformation of business and communications: Part 2

For sales, are big displays enough? Or does the shelf experience still play a role? Jean-Pierre Lacroix, president of Shikatani Lacroix, continues the…

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Top 4 keys to look for in touchscreen software

by Casey Dubbs — Marketing Manager, Horizon Display

You can have the newest, most cutting-edge touch screen available, but if you don't have the right software running on it, it's not going to do you or your…

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3 touch table mistakes to avoid

by Casey Dubbs — Marketing Manager, Horizon Display

Touch tables are finally reaching mainstream audiences in homes, offices and retail. But there's not a lot of conventional wisdom out there on how it can be…

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The UK outdoor digital signage market: Where's it heading in 2017?

by Daniel Waldron — Copywriter, Armagard Limited

The outdoor digital signage landscape has shifted in the UK. What's the current state of this market in 2017?

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Digital signage increase customer dwell time, spend for fast casuals

by Richard Ventura — VP Business Development, NEC Display Solutions

Use of digital signage in the restaurant space has been growing exponentially as operators realize the flexibility, marketing and branding opportunities it…

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4 ways digital signage can transform sports' arena experience

It's a competition with the couch. And, the competitor is fierce. Professional sports teams and venues are continuing to compete with inanimate objects in the…

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Force sensing offers game changer for touchscreens

by Ian Crosby — Sales & Marketing Director, Zytronic

Touch interactivity has come a long way in the past few years. But as we wrap up the year and turn our attention to 2017, we'll see a meaningful shift in how…

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5 ways travel and tourism can take advantage of digital signage

by Chris Gilder — Founder/CEO, Meridian

As the digital signage trend continues to grow, travel and tourism organizations are beginning to use live, interactive information to encourage travelers to…

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5 digital signage trends driving customer experience innovation

by Jeff Hastings — CEO, BrightSign

Digital signage as it was narrowly defined just a few short years ago is giving way to a much more immersive experience. It's not just about catching someone's…

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Food court digital signage delivers upsell

by IAdea Corporation — Marketing Manager, IAdea

In a crowded advertising marketplace, it's hard for retailers to get their message across. The food court, however, can prove to be an ideal location to get…

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Digital disruption raising expectations of the automotive industry

by Tegan Worrall — Creative & Marketing Manager, CV Media & Signage

The automotive industry is undergoing an era of digital disruption. Static signs and posters simply do not captivate an audience anymore. Digital signage…

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As digital and traditional advertising worlds converge, OOH measurability is a must

Digital and traditional OOH industries are colliding now more than ever. While digital has measurable ROI, OOH falls behind in terms of analytical information.

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Multiple digital signage platform cause headaches in higher ed

by David Kaszycki — Marketing Director, Aerva

A common pitfall that we are seeing more colleges and universities run into is having multiple digital signage software platforms deployed simultaneously…

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3 tips to engage retail customers as they wait

by Neil Rieger — Director, Creative Services, SIGNET

Waiting time in the retail world is almost inevitable. However, it's also an opportunity for businesses to engage and connect with their audience through tools…

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Stimulating the human eye: Creating true-to-life displays

by Gary Feather — CTO, NanoLumens

In the last 20 years, we have seen massive improvements in resolution, and 8K is on the horizon. The human eye might have a difficult time seeing more value…

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